Mohamad Nehme

Corporate Social Responsibility (CSR) is a general concept where companies voluntarily decide to adopt social, economic and environmental responsibilities for a better society and environment. Researchers in the management field have created various CSR models and theories. Moreover, enterprises are working out to strength its competitiveness performance though adopting CSR approaches. For that, decision makers in an enterprise have to target the most appropriate CSR approach that fit with the environment and the nature of their enterprise. The Analytical Hierarchy Process (AHP) has been presented through the article in order to help an organization take decision toward the most convenient CSR method according to many characteristics and criteria.

The study is aimed at assessing the strategic importance of a business processes for achieving sustainable competitive advantage, therefore, in this article the theoretical approach for measuring the strategic contribution of a business process to an enterprise’s business system is presented.  For evaluating of a business process strategic importance the study proposes the system of economic and managerial indicators, which includes the process’ contribution to the added value, its compliance to critical success factors, and its organizational involvement. Сombining these three indicators into one integral allows it to be used in different types of matrix analysis to make decisions on improving of a company’s business system.