مطالب

As a treasure of revolutionary thinking, morale, and behavior in defense of religion and the country, the Sacred Defense, has a similarity and distinction function to distinguish insiders (friends) from outsiders (enemies), which has given it a unique feature. The Sacred Defense is the answer to who, what, and how we are in defensive arenas, telling the boundary between the civilization friends and enemies of the revolution and Iran. This article aims to explain the unique aspects of the Sacred Defense towards other Iranian and world wars in three cognitive, affective, and behavioral dimensions by using descriptive-analytical methods. The results show that in the mental dimension, revolutionary Islam and the theory of Velayat-e Faqih and convention of the Leadership of Velayat-e Faqih in the war with the title of "Commander-in-chief" is the exclusive feature of the Sacred Defense. In the affective dimension, the consolidation of the Islamic-Iranian identity bond is another unique feature that has created general mobilization in defense of the religion and land of Iran as a rendezvous for Velayi Islam. In the behavioral dimension, the accelerated growth of sacrificial behaviors, jihad, martyrdom, resistance, trust (in God), self-sacrifice, sincerity, etc., is another unique feature that has highlighted the Sacred Defense in the form of a civilization defense in Iran's history. Therefore, the Sacred Defense was a "Civilization Defense against the Enemies of the Civilization," which brought the enemies to their knees with an entire trilogy: ‘Velayi leadership based on the admission of Velayat-e Faqih’, ‘mass mobilization based on Islamic and Iranian identity bond’, and ‘jihad and sacrifice based on the belief in the divine salvation.

The purpose of the current study is to validate the pattern of brand marketing efforts on social media with customers in the dermo-cosmetic industry.In terms of method and time frame of data collection this study is considered cross-sectional research. The statistical population involved the dermoc-osmetics industry clients of Serita brand. The sample size was 384 people and the employed sampling method was simple randomization method. To validate the pattern of brand marketing efforts on social media, the researcher made use of the partial least squares method alongside with Smart PLS software. The data collection tool was a questionnaire that was validated by structural validity, convergent validity and divergent validity. The reliability of the questionnaire was judged by employing Cronbach's alpha and combined reliability. The outcome indicated that the creating informative content and social content are considered to be the fundamental factors of the model that affects client trust. Client confidence brings about. Client engagement and encourages attractive page design. Accordingly, interacting with clients and designing attractive pages touches word-of-mouth advertising and eventually leads to the efficacy of social marketing efforts.

Competency management and development are vital tools to increase competition in organizations and the goal of the competency-based approach is to "determine the competencies needed by top people in key positions across the organization, efforts to close competency gaps through effective selection and training and ensuring that good performance is recognized and rewarded." Now, considering the increasing role of state banks as the most important financial and economic institution in the construction of the country, the present study seeks to provide an intellectual capital model with a competency approach of managers in state banks and intends to enumerate the dimensions of the main and important competencies of the managers of state- banks to help senior executives of state banks identify the right people, with the advent of the information technology revolution, the global economic paradigm changed dramatically after the 1990s. In today's economy, knowledge, as the most important asset, has replaced financial and physical capital. Intellectual assets are non-competitive assets. Unlike physical assets that can only be used to do a particular task at a particular time, intellectual assets can be used simultaneously for several specific purposes. This ability is one of the most important criteria for the superiority of intellectual assets over physical assets. This research seeks to provide an intellectual capital model with a competency approach of managers in state banks. Based on the findings, intellectual capital can be influenced by the factors of customer capital, social capital, structural and human capital, knowledge capital, foreign capital, domestic capital, spiritual capital, technical capital and communication capital. The components and indicators related to each of the mentioned dimensions have been discussed separately in the previous pages. Based on in-depth semi-structured interviews with experts, it can be concluded that: human capital, structural capital and social capital as the first to third priorities are the dimensions of the intellectual capital model of state-owned banks with the competency approach of managers.