درخت حوزه‌های تخصصی

Undoubtedly, the present is the age of organizations and custodians of these organizations are humans, humans who, by possessing the greatest source of power, that is, thinking, can create the causes of excellence, movement and growth of organizations. By integrating effective talent management strategies into their workforce programs, organizations can use proven methods and systems to properly optimize human capital resources to increase their competitive advantage and maintain their market share. In this article, the system dynamics method is used in the design of the talent management system model. In this research, using articles, library sources, and using the opinions of experts and experts of the National Petroleum Products Distribution Company, as well as academic experts in the field of talent management, cause and effect diagrams have been drawn. Vensim software has been used to design the dynamic model of the system and the variables of talent alignment, human resources empowerment, organizational strategy and talent evaluation are the accumulation variables. The talent management model is specified as the final accumulation variable. Other variables are communication skills, mental characteristics, moral values, flow variables, and finally, five scenarios were developed to analyze the talent management system.

Purpose: The spread of consumption in this day and age has gone so far that today it is considered an indicator of lifestyle and even some  find modern life without consumption meaningless and unthinkable. In this regard, since the consumption of smuggled cosmetics in West Azerbaijan province has an increasing trend, so in this study, the communicative and social determinants and factors affecting the consumption of smuggled cosmetics in West Azerbaijan province are investigated.Method: The research method is an applied type as regards purpose and has been carried out using a survey method.  The statistical population includes citizens over 15 in West Azerbaijan province, 674 of whom have been selected by multi-stage cluster sampling. Data was collected using a questionnaire and research variables are above 0.7, which indicates the acceptable reliability of the variables. Statistical data analysis was done using SPSS and Lisrel software.Findings: The findings showed that the consumption of smuggled cosmetics and toiletry products is more than average among the respondents and the use of domestic media is less than average and the use of foreign and virtual media is above average. The results of explanatory analyses in the quantitative phase of the research showed  the variables of gender (in favor of women), socio-economic status (in a positive direction), rate of using internal media (in a negative direction), rate of using external media (in a positive direction), The use of virtual media (in a positive direction), health literacy (in a negative direction) and tendency towards differentiation (in a positive direction) have a significant impact on the consumption of smuggled cosmetics and toiletries. It is explained that the impact of foreign and virtual media is greater than other variables.Conclusion: As a result of lack of content management and inaccuracy in advertising in the virtual sector and social media, the possibility of emergence and escalation of social issues and all kinds of deviant trends related to consumerism in the field of cosmetics and toiletry products increases. Also, domestic mass media can be effective in reducing the consumption of cosmetics by not broadcasting commercial advertisements at intervals.