درخت حوزه‌های تخصصی

The problem of desertion the effective and efficient staff and specialist staff is one of serious problem has been created for the organizations managers that seek to maintain, improve and utilize their human resources. Researchers believe that staff desertion will have a negative impact on the organization and not only reduce the organizational performance, but also increase the direct and indirect costs of staff desertion, such as transferring capabilities to competitors, increasing costs of hiring and training new staff, etc. The purpose of this study is to determine the effect of auditors' skeptical personality traits with considering the characteristics of organizational behaviour on job durability. For this purpose, the relationship between interpersonal trust, locus of control and presumptive doubt and neutral of professional skepticism and three characteristics of organizational behaviour, organizational commitment, perceived organizational support and organizational citizenship behaviour on job durability are assessed. The statistical society consists of all auditors of audit institutions that are the member of the Association of Certified Public Accountants who are working and not the organization's partners. The structural equation modeling has been used for analysis. The findings of the study show that auditors' skeptical personality traits did not directly affect their job durability.

Nowadays, the generated and shared content on tourist perceptions in social media is considered a fresh and far-reaching way to introduce the concept of the destination image. Destination decision-makers attempt to use this content to provide a deep understanding of tourism supply and demand. Marketers have to be particular about it when defining a proper destination image. In this regard, many researchers have emphasized the importance of using social media to tap into tourists’ perceptions of destination because it not only helps to deepen the administrators’ understanding of the demands of this type of tourism and to propose new approaches to determine the customers’ preferences in destination marketing but also directs new products and services to satisfy the tourists to a greater extent. Depending on the type of tourism, the contexts and criteria for this kind of virtual investigation are different. For example, in cultural destinations, tourists’ perceptions of tangible and intangible cultural heritage and services and products offered in virtual contexts are regarded as a tool to assess the tourists’ perceptions of that destination. The present study assumes that a holistic approach toward the analysis of tourist perception in the virtual sphere could be a well-qualified alternative to determine tourists’ wants in cultural destinations. Content analysis, which is a practical method in analyzing visual and textual data and  therefore is quite pertinent to the analysis of tourist perceptions, was adopted as the data analysis instrument in this study. To collect the data, two frequently-visited and widely-used websites with easy access to tourists’ comments, namely TripAdvisor and Flickr , were selected so that tourists’ experiences and perceptions could be gathered more authentically and conveniently. The findings demonstrated that the analysis of perceived authenticity of cultural destinations in Iran could provide the content required to create a destination image for purposeful marketing in Iran. Perceived Authenticity was categorized into three main themes: emotional, sensational, and rational.