درخت حوزه‌های تخصصی

One of the most valuable assets of each firm is the brand of that firm. Whatever the brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different domains such as university and business market to itself. Most of the researchers and managers of companies have concluded that the most valuable asset of a firm for improvement of marketing is the knowledge of branding which is accomplished by investing in marketing plans and creates the brand picture in the consumer&rsquos mind. With regard to this important, studying the effective factors on the brand equity and its effects on the customer responses with a comprehensive look which includes both dimensions is needed. In this research we intend to design an optimal model for Samsung company to study that which variables can have the most effect and also they can have what effect on the customer behavior and response. The purpose of doing this research is to introduce the conceptual model about the effect of the Marketing Mix elements on the brand equity and its relation with the customer responses. This research has been a descriptive-survey kind and the field information was collected by the questionnaire tool. The statistical population of this research includes the consumers of the audio-video products of Samsung company. The sample size was assessed according to the Coachran formula in the unlimited population including 384 samples and data analysis was done with modeling the structural equations by statistical software named SPSS and LISREL. The research results have indicated the existence of positive relation between the research variables and fitting the conceptual model of the research.

It has been encountering with large modifications and developments during recent decades and it makes large developments at Rey & Islamshahr regions. As the habitation areas as shaped in different dimensions. Thought it can investigate the implicational structural at large scales even at littler scales too. Nevertheless the essential applications of living areas on over coming life need such habitation and it has been discussed occupations, having social relations with others, education and training. The kind of search in this study it is introductive and analysis and it was applied of library and curcuma methods. Also it was applied of Top sis model. The findings of study indicate that economical social and structural are in the rates from first to second and it has the most effective role at modification of environmental and implicational of Rey and Islamshahr habitation areas during Tehran mega city. At last it is evaluated as the final indicates at environmental and habitation areas.

Educational centers are of those types of organizations to which almost everyone refer during the life to use the services. Accordingly, the suitability of safety situation in these organizations is of high importance. The present study aims at investigation of effective factors on safety management in educational-training organizations of metropolises. This study is an applied descriptive research. The educational centers of metropolises comprised the statistical population of the current study, and Tehran is the selected sample as Iran&rsquos capital and a metropolis. The collected data examined the safety discussions in terms of human factors, management error, equipment and environmental factors. The results of the study indicated that the identified factors (human, management error, equipment, and environmental factors) affect the safety management, and the factors of management errors, human factors, environmental ellements, and equipment were of highest to least importance, respectively.

The present study aimed to investigate and identify factors affecting the intention to buy of Islamic Azad University students to foreign brands of clothing among the students of this university in Tehran has been carried out. In which the impact of individual characteristics (unique needs and brand attitude) and normative characteristics of students (normative influence and brand awareness) on model of cognitive - emotional intention to buy was studied. present study is kind of survey and to collect research data, a questionnaire that in combination of different sources available in research literature has been designed, was used. In order to achieve the objectives of the study, 384 students of Islamic Azad University in Tehran who knowingly bought foreign brands of clothing, was selected. To analyse the data from the tests of confirmatory factor analysis (CFA) and structural equation modeling (SEM) was used and the two software package of LISREL and PLS SMART have used. Research findings showed that the individual characteristics students on the perceived quality of foreign brands of clothing have a significant and positive impact. As well as individual and normative characteristics of students on the emotional value of foreign brands of clothing and emotional value of foreign brands of clothing also has a significant and positive impact on intention to buy of students. The other hand, the impact of normative characteristics of students on the perceived quality of foreign brands of clothing and the perceived quality also on intention to buy of students was not significant.