مطالب مرتبط با کلیدواژه

Customer Satisfaction


۱.

Designing Optimal Banking Model Based on Customer Service(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Customer Satisfaction Reclaim loyalty brand Staff Skills Interior design grounded theory

حوزه‌های تخصصی:
تعداد بازدید : ۶۱۰ تعداد دانلود : ۵۴۸
Today, businesses need to manage their customer experience to succeed. Therefore, they must first have a clear understanding of the meaning of the customer experience. Customer experience management is a process-focused strategy around the needs of each customer that seeks to find a win-win strategy for both parties. The banking industry that provides financial services to customers requires special attention to the customer. Banking experiences for managers in this area are challenging because they are influenced by some elements that are within the control of managers and employees, as well as some elements that are beyond the control of managers. The purpose of this study was to design a desirable model of banking services based on customer experience. The data were collected from the bank branches by applying the data-based theory and performing in-depth interviews using the protocol based on multiple targeted sampling (Snowball Sampling). Moreover, using the open coding, axial coding and selective coding using ATLAS.ti software, the categories and themes are identified. The results show that bank interior design, brand equity, verbal advertising and bank staff skills have an effect on the loyalty, return and customer satisfaction.
۲.

Bank Ethical Responsibility to Compensate for Services Failure and Its Revival(مقاله علمی وزارت علوم)

تعداد بازدید : ۴۰۱ تعداد دانلود : ۳۹۴
Background: Unlike banking development in country, banks have not been able to satisfy customers yet. Therefore, the present study aimed at investigating banks ethical responsibility to compensate for services failure and reviving it. Method: This study is applied in purpose, exploratory in approach and mixed (qualitative-quantitative) in data analysis. In qualitative phase and in order to design a model based on grounded theory, a group of experts in banking management and services marketing (including university professors, bank CEOs and banking industry marketing counselors) selected as society and 11 have been selected through snowball sampling and until reaching theoretical saturation. In-depth-interview was research instrument in this phase and data analyzed through coding. In quantitative phase, banking industry customers in Tehran considered as statistical society and 400 of them selected through cluster sampling with equal volume as statistical sample. In quantitative phase also the research instrument was researcher-made and closed questionnaire and path analysis and SPSS and Lisrel used to analyze data. Results: 134 primary concepts extracted in this study that 51 ultimate concepts classified in 31 main categories. This results lead to designing failure procedural pattern and reviving services in Iran’s banking industry (based on paradigmatic model structure) and model hypothetical relationships tested and approved in a wide society. Conclusion: Customer satisfaction and loyalty depends on organization adherence to professional ethics and responsibility that the most important sign of an organization responsibility is organized activity to compensate for services failure and reviving it.
۳.

Online Buying Behavior among University Students: A Cross Cultural Empirical Analysis(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Consumer behavior Online buying behavior loyalty Customer Satisfaction Internet

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۰ تعداد دانلود : ۱۱۲
Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture, social class, reference groups relationship, family, income level and income independency, age, gender, etc. The purpose of this study was to find out the differences in buying behaviors among the university students. The study was carried out using google survey with a sample size of 236 students randomly selected from the university of India and Saudi Arabia. The study shows that University students of both countries have more online shopping experience because they use the internet more frequently and they have larger internet usage. Nowadays Students are more computer professionals and those who use the internet for their study work and assignments work are more active in online shopping. As per student’s opinion, they said few things remember in our mind when coming to payment options credit card is the safest option or using online services like pay pal and google wallet services also a good way but finally, cash on delivery is the best way of shopping online. The result of this study would contribute marketers who want to penetrate the market in India and in Kingdom of Saudi Arab, who are already present in the market and desire to take care of the loyalty and satisfaction of their customers.
۴.

Customer’s Satisfaction via Online Shopping Environment: The Case of China(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Internet Chinese context Technology Customer Satisfaction E-Commerce

حوزه‌های تخصصی:
تعداد بازدید : ۵۰۶ تعداد دانلود : ۲۲۰
The increase in Internet technology popularity due to the advancement of information technology is bound to rise at an unprecedented pace in China. The development of E-commerce has become an important part of people everyday lives in certain sectors of business activities such as online advertising, online shopping, online promotional advisory and service. This study examines critical factors in online shopping that affect customer satisfaction. The philosophy of positivism was used to evaluate the online shopping behaviour in a Chinese context. The philosophy defines a structural method that combines logical deduction with accurate and well-known observation of personal character and behaviour. The data on the level of customer satisfaction collected by E-mail and survey. The results of the validity and reliability test, Pearson's correlation and Multiple Linear Regression analyses suggested that online shopping websites’ privacy, delivery system and service quality would improve customer satisfaction in China. The Companies must carefully develop the E-commerce environment in terms of customer behaviour in China, emphasizing the factors that have a significant impact on their online customer satisfaction
۵.

Gauging Customer Expectation Over Mobile Cellular Services In Malaysia(مقاله علمی وزارت علوم)

کلیدواژه‌ها: telecommunication Trust Brand Image Customer Satisfaction service quality

حوزه‌های تخصصی:
تعداد بازدید : ۴۱۵ تعداد دانلود : ۱۵۸
This study focuses on the consumer experience of telecommunications service quality in Malaysia. Malaysia's penetration rate has gone over 100 percent, meaning that each person in Malaysia has at least one account registered with the telecommunications provider. Telecommunications industry competition is becoming fierce as there is a limited market available to share among the industry players. This study used a quantitative approach, using a questionnaire to collect data through random sampling. One hundred and fifty available respondents received, using SEM-PLS analysis. Results indicate that customers are more concerned with service quality and trust than brand image and price. Brand image and price did not impact consumer loyalty. One of the critical factors is that the facilities and packages provided are approximately the same price ranges for almost similar coverage areas. The service provider will use the outcome for their ongoing long-term plan.
۶.

Determining and Modeling the Factors Affecting the Promotion of Customer Satisfaction of Electricity Distribution Companies(مقاله علمی وزارت علوم)

کلیدواژه‌ها: quality of service Customer Satisfaction Electricity industry Tavanir

حوزه‌های تخصصی:
تعداد بازدید : ۳۱۵ تعداد دانلود : ۱۷۰
The electricity industry is one of the most important and vital development of countries, as the electricity access index is one of the main components of assessing the degree of industrial competitiveness. In Iran, the electricity industry has a relatively long history and more than a century and now with a production capacity of about 80,000 MW and with the support of more than a thousand large, medium and small enterprises and localization of equipment and technical and engineering services, it is one of the leading industries in the country. According to this issue, the purpose of this study is to determine and model the factors affecting the promotion of customer satisfaction of electricity distribution companies. The method of the present study is a special type of qualitative research tradition called data theory. The sample size is determined based on the theoretical adequacy method and includes 16 expert managers of power distribution companies in 9 provinces of the country who have been selected based on the selection method and snowball, data collection tools are text, first a set of primary topics was collected during the coding process and categories were extracted from their entrails. Then, in the axial coding stage, the link between these categories was shown in the form of a coding paradigm.
۷.

Understanding Customer Satisfaction of Chatbots Service and System Quality in Banking Services(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Chatbots System quality service quality Customer Satisfaction

حوزه‌های تخصصی:
تعداد بازدید : ۲۹۱ تعداد دانلود : ۲۱۸
Chatbots is a computer software powered by artificial intelligence designed to replicate human interaction. It is also possible to refer to them as digital assistants that comprehend the capacities of humans. The bot interprets the user's intent, then processes their queries and provides prompt responses. Chatbots perform their most crucial role: to analyse and detect the intent of the user's request to extract relevant entities. AI-powered chatbots were introduced to improve operational efficiency, eventually saving organisational costs. This study investigates the role of system and service quality in customer satisfaction in banking services. One hundred forty-five usable data were used for analysis. Data were analysed using the Smart PLS. The results revealed that response time, usability, adaptability, empathy and responsiveness were insignificant for customer satisfaction. The result is important as it gave the insight point of customers with regards to the new services. Business organisations may need to introduce chatbots and perhaps make some improvements from time to time to provide better services.
۸.

Factors Influencing Electronic Brand Love and E-Loyalty(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Customer loyalty Brand Love E-trust Customer Satisfaction service quality

حوزه‌های تخصصی:
تعداد بازدید : ۱۵۱ تعداد دانلود : ۱۲۶
This research aims to evaluate the effect of consumer traits, service quality, perception-based factors, customer satisfaction, and e-trust on electronic brand love and e-loyalty. In this study, a cross-sectional survey is conducted based on the questionnaire method to collect data from a sample of 300 customers of the Digikala Website in Isfahan, Iran. Structural equation modeling (SEM) is used to test the research hypotheses. According to the results, the service quality, consumer traits, and perception-based factors significantly affected customer satisfaction. Also, e-brand love had a significant impact on e-trust and e-loyalty; e-trust significantly affected e-brand love and e-loyalty, and e-brand love had a significant impact on e-loyalty. To the best of the authors’ knowledge, this research stands among the first to evaluate the factors affecting electronic brand love and loyalty. The evaluation of brand love on loyalty demonstrated that the greater the amount of love and fascination with a brand, the higher the positive effect on consumer loyalty. Overall, managers are recommended to do their best to eliminate misunderstandings and create an interest in consumers, ultimately leading to greater customer loyalty. Managers should pay more attention to brand experience dimensions, such as sensory marketing. In this regard, creating a brand community by e-retailers is very helpful.
۹.

Comprehensive Evaluation of User-Centric Indicators for Digital Banking Implementation: A Case Study of Tejarat Internet Bank(مقاله علمی وزارت علوم)

کلیدواژه‌ها: AHP Customer Satisfaction digital banking Internet banking Retail Banking

حوزه‌های تخصصی:
تعداد بازدید : ۹۱ تعداد دانلود : ۹۶
Digital banking (DB) is becoming a popular choice for many customers who value convenience and efficiency. However, it is also important to evaluate how well Internet banks perform in terms of customer satisfaction. This study aims to comprehensively identify and evaluate suitable indicators for DB implementation to promote its acceptance among users. Both financial institutions and customers perceive Internet banking services as more convenient compared to conventional branch-based services. We employed two techniques: The Importance-Performance Matrix and the Analytical Hierarchy Process. The Importance-Performance Matrix helped us rank the identified factors according to their importance and urgency for improving the bank’s performance. The analytical hierarchy process helped us compare and weigh the relative importance of various criteria and sub-criteria that affect the bank’s performance. According to our findings, the bank’s performance was influenced by five factors: ease of use, privacy, speed, human resources, and technology. We also discovered that ease of use and privacy were the most urgent factors that required immediate attention from the bank. Therefore, we advise that Tejarat Internet Bank's services focus on enhancing security and ease of use as their top priorities to improve their performance. This research introduces a novel perspective by switching the typical focus of online banking research from corporate entities to individual clients, this research offers an innovative point of view. Our investigation provides valuable insights useful for retail banking and banks that deal with corporate clients by extensively comparing and evaluating the unique requirements of these two consumer segments.
۱۰.

Effectiveness of AI-Driven Knowledge Management System in Improving the Performance of Banking Sector in Jordan(مقاله علمی وزارت علوم)

کلیدواژه‌ها: artificial intelligence (AI) Banking sector Customer Satisfaction Jordan Knowledge Management service quality

حوزه‌های تخصصی:
تعداد بازدید : ۱۲۵ تعداد دانلود : ۸۷
The present research examines the benefits of implementing knowledge management (KM) principles in the Jordanian banking sector to enhance performance. The study emphasizes the significance of Artificial Intelligence (AI) and how Jordanian banks utilize it to improve the quality of customer service they provide. This study targets managers at all levels and focuses on the Jordanian banking sector as its research environment. A questionnaire is created to gather information from a random sample to achieve the research's objectives. The study involves a sample of 250 managers. Additionally, the research adopts a descriptive methodology, and SPSS is used to analyze the data. The statistical findings provide robust evidence for the importance of performance expectations, social influence, and perceived risk in influencing consumer intentions. Marketers and decision-makers within the banking industry can leverage these insights to shape their long-term strategies for effectively utilizing and maximizing AI technology in the banking sector. Furthermore, by providing policymakers and practitioners of Jordanian commercial banks with insight into the variables influencing user satisfaction, the findings will help these complex institutions operate more effectively.
۱۱.

Consideration of satisfaction factors of electronic management of relationship with customers in factories(مقاله علمی وزارت علوم)

کلیدواژه‌ها: electronic management of relationship with customer Customer Satisfaction Structural Equations

حوزه‌های تخصصی:
تعداد بازدید : ۵۳ تعداد دانلود : ۴۲
Widespread usage of web technology provides an opportunity for business in order to use internet as the tool for management of electronic relationship with costumers. Organizations that undertake expense of investment in this field, one of their primary purposes is improvement of satisfaction of costumers. For this reason, in most of organizations which use the system of electronic relationship with costumers, there is this question that does this action affects customer satisfaction or not? Therefore, it is determined that this question and dimensions of customer satisfaction are considered in research project. The present research is functional in terms of the purpose. The results of research, after collection of data and analysis by using LISREL software shows that electronic management in factories affects satisfaction dimensions of after-sale services, product and sales process.