ترتیب بر اساس: جدیدترینپربازدیدترین
فیلترهای جستجو: فیلتری انتخاب نشده است.
نمایش ۱۶۱ تا ۱۸۰ مورد از کل ۲٬۸۹۲ مورد.
۱۶۱.

Information management systems in the systematization of indicators for assessing the effectiveness of investment processes in the securities market(مقاله علمی وزارت علوم)

کلیدواژه‌ها: indicators Investment Processes Securities Market Information Management Systems Stock Exchange Indices Efficient market hypothesis

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۸ تعداد دانلود : ۱۹۷
The purpose of this study is to study the indicators for evaluating the effectiveness of the implementation of investment processes on the securities market, taking into account the scientific foundations of information management systems and analysis of indicators of financial efficiency of the investment function of the securities market in Ukraine. The relevance of this study is due to the growing importance of management information systems in all sectors of the Ukrainian economy, in particular, the provision of solutions to the problems of activating investment processes in the securities market of Ukraine by analyzing and reassessing the effectiveness of investment processes at this level, taking into account the scientific basis of management information systems.  A set of indicators that best reflect the implementation of the investment function of the Ukrainian securities market is proposed. A matrix of characteristics of investment processes in the securities market is proposed. It is argued why domestic and foreign investors prefer local securities market indices when making investment decisions. Through the implementation of correlation-regression models, it has been proven that, on average, 87% of changes in investments in securities are due to changes in the number of licensed entities, which on the Chedoch scale indicates a close relationship between the indicators. The results obtained using statistical inference methods indicate a high impact of both external macroeconomic factors that inhibit the development of the securities market and internal, which in turn is reflected in the indicators of assessing the effectiveness of investment processes in the securities market.
۱۶۲.

Digitalization of Business Development Marketing Tools in the B2C Market(مقاله علمی وزارت علوم)

کلیدواژه‌ها: digitalization Marketing Business Retail B2C Market social media

حوزه‌های تخصصی:
تعداد بازدید : ۳۴۵ تعداد دانلود : ۲۲۸
With the development of a new stage of the industrial revolution, the importance of digitalization of business development tools is growing. The purpose of this article is to study the applied aspects of digital marketing tools usage for business development in the B2C market. To achieve the purpose and objectives of the study general and special methods are used: comparative analysis of the results of economic and statistical surveys; method of expert assessments by questionnaires using a 5-point Likert scale. The concordance coefficient was used to determine the consistency of the experts' opinions taking into account the related ranks in method of expert assessments. According to the results of the research, it is established that the Ukrainian business of the B2C sector was actively mastering digital marketing tools. The analysis of penetration level of digital technologies in the development of trade business showed the emergence of basic conditions for updating marketing tools to influence the B2C market. There is a rapid coverage rate of multi-purpose use of the Internet among consumers and businesses; gradual growth of digital skills among practitioners; positive dynamics of development of interactive services in the trade sphere. However, the level of use of the retail businesses websites remains low in many spheres of customer service. An important trend of the current development stage of the consumer market is the usage of business Internet platforms designed for mass dissemination of information. Effective marketing channels of interaction with consumers include social media (social networks, blogs or microblogs, websites with multimedia content, knowledge sharing tools), websites, e-shops, and sales via mobile devices. According to the results of expert evaluation, foreground digital technologies, which are able to bring business to a qualitatively new level of interaction with consumers and the provision of trade services have been identified. These are artificial intelligence and cognitive technologies, BigData, Internet of Things (IoT), and cloud computing. The structural and logical scheme of research of digital marketing tools is used for business development which includes two stages is offered. In the first stage, trendwatching, benchmarking and evaluation of internal opportunities for the use of digital marketing tools are performed. In the second stage, three components of digital readiness of business are defined: technological; competence; institutional. The obtained results form the basis of further research to determine the priorities of adaptive digital business behavior for the productive use of existing digital opportunities.
۱۶۳.

Implementation of Intrusion detection and prevention with Deep Learning in Cloud Computing(مقاله علمی وزارت علوم)

کلیدواژه‌ها: IDPS (Intrusion Detection and Prevention System) Network Security

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تعداد بازدید : ۲۵۱ تعداد دانلود : ۱۲۷
An administrator is employed to identify network security breaches in their organizations by using a Network Intrusion Detection and Prevention System (NIDPS), which is presented in this paper that can detect and preventing a wide range of well-known network attacks. It is now more important than ever to recognize different cyber-attacks and network abnormalities that build an effective intrusion detection system plays a crucial role in today's security. NSL-KDD benchmark data set is extensively used in literature, although it was created over a decade ago and will not reflect current network traffic and low-footprint attacks. Canadian Institute of Cyber security introduced a new data set, the CICIDS2017 network data set, which solved the NSL-KDD problem. With our approach, we can apply a variety of machine learning techniques like linear regression, Random Forest and ID3. The efficient IDPS is indeed implemented and tested in a network environment utilizing several machine learning methods. A model that simulates an IDS-IPS system by predicting whether a stream of network data is malicious or benign is our objective. An Enhanced ID3 is proposed in this study to identify abnormalities in network activity and classify them. For benchmark purposes, we also develop an auto encoder network, PCA, and K-Means Clustering. On CICIDS2017, a standard dataset for network intrusion, we apply Self-Taught Learning (STL), which is a deep learning approach. To compare, we looked at things like memory, Recall, Accuracy, and Precision.
۱۶۴.

Speech Enhancement using Greedy Dictionary Learning and Sparse Recovery(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Sparse representation Greedy Dictionary Learning Singular Value Decomposition Orthogonal Matching Pursuit Quantization

حوزه‌های تخصصی:
تعداد بازدید : ۲۱۲ تعداد دانلود : ۱۴۱
Most real-time speech signals are frequently disrupted by noise such as traffic, babbling, and background noises, among other things. The goal of speech denoising is to extract the clean speech signal from as many distorted components as possible. For speech denoising, many researchers worked on sparse representation and dictionary learning algorithms. These algorithms, however, have many disadvantages, including being overcomplete, computationally expensive, and susceptible to orthogonality restrictions, as well as a lack of arithmetic precision due to the usage of double-precision. We propose a greedy technique for dictionary learning with sparse representation to overcome these concerns. In this technique, the input signal's singular value decomposition is used to exploit orthogonality, and here the ℓ1-ℓ2 norm is employed to obtain sparsity to learn the dictionary. It improves dictionary learning by overcoming the orthogonality constraint, the three-sigma rule-based number of iterations, and the overcomplete nature. And this technique has resulted in improved performance as well as reduced computing complexity. With a bit-precision of Q7 fixed-point arithmetic, this approach is also used in resource-constrained embedded systems, and the performance is considerably better than other algorithms. The greedy approach outperforms the other two in terms of SNR, Short-Time Objective Intelligibility, and computing time.
۱۶۵.

Three Machine Learning Techniques for Melanoma Cancer Detection(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Artificial Neural Network Multi-Layer Perceptron Support vector machine K-Nearest skin cancer image processing

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تعداد بازدید : ۱۹۷ تعداد دانلود : ۱۵۸
The application of machine learning technologies for cancer detection purposes are rising due to their ever-increasing accuracy. Melanoma is one of the most common types of skin cancer. Detection of melanoma in the early stages can significantly prevent illness and fetal death. The application of innovative machine learning technology is highly relevant and valuable due to medical practitioners' difficulty in early-stage diagnoses. This paper provides an open-source tutorial on the performance of an algorithm that helps to diagnose melanoma by extracting features from dermatoscopic images and their classification. First, we used a Dull-Razor preprocessing method to remove extra details such as hair. Next, histogram adjustments and lighting thresholds were used to increase the contrast and select lesion boundaries. After using a threshold, a binary-classified version of image was obtained, and the boundary of the lesion was determined. As a result, the features from skin tissue were extracted. Finally, a comparative study was conducted between three methods which are Artificial Neural Network (ANN), Support Vector Machine (SVM) and K-Nearest Neighbor (KNN). The results show that ANN could achieve better accuracy (83.5%). In order to mitigate the biases in existing studies, the source code of this research is available at hadi-naghavipour.com/ml to serve aspiring researchers for improvement, correction and learning and provide a guideline for technology manager practitioners.
۱۶۶.

The Influence of the Shadow Economy on the Financial Security of Ukraine in the Conditions of Informatization of Society(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Shadow Economy Financial Security of the State De-Criminalization of the Economy Legalization of the Shadow Economy Income Amnesty Informatization of society

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تعداد بازدید : ۱۶۵ تعداد دانلود : ۱۲۵
The article presents the results of the analysis of the indicators of the level of the shadow economy in Ukraine in the period from 2010 to 2020. The level of shadow economy calculated on the basis of such methods as: unprofitable enterprises, monetary, population expenditures - retail trade - services and electricity was used for the analysis. The causes and consequences of shadow economic activity in Ukraine are given. The study found that the downward trend in the shadow economy persists despite the spread of the negative effects of the COVID - 19 pandemic and declining real GDP. In particular, three of the four methods used to assess the level of the shadow economy recorded a decrease in the level of the shadow economy (the method of "population expenditure - retail trade and services"; the electric method; the monetary method). At the same time, the method of enterprise losses showed an increase in the shadow economy, which is largely due to a significant deterioration in the financial situation of enterprises under the restrictions imposed to prevent the rapid spread of the coronavirus pandemic in the world and Ukraine, as well as logistical problems. The practical value of the results is determined by the fact that the conclusions and proposals can be used to more accurately and objectively calculate the level of the shadow economy, which in turn can be the basis for effective decisions to de-shadow and legalize Ukraine's economy.
۱۶۷.

Automated Novel Heterogeneous Meditation Tradition Classification via Optimized Chi-Squared 1DCNN Method(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: EEG 1DCNN Meditation Tradition Chi-Square dimension reduction

حوزه‌های تخصصی:
تعداد بازدید : ۱۸۸ تعداد دانلود : ۱۲۷
The realm of human-computer interaction delves deep into understanding how individuals acquire knowledge and integrate technology into their everyday lives. Among the various methods for measuring brain signals, electroencephalography (EEG) stands out for its non-invasive, portable, affordable, and highly time-sensitive capabilities. Some researchers have revealed a consistent correlation between meditation practices and changes in the EEG frequency range, observed across a wide array of meditation techniques. Furthermore, the availability of EEG datasets has facilitated research in this field. This study explores the effectiveness of the One-Dimensional Convolutional Neural Network (CNN-1D) based novel classification method, which impressively achieved an 62% training accuracy, showcasing the robustness of these models in meditation classification tasks. The proposed methodology unveiling a novel method to differentiate neural oscillations in 4 types of meditators and control. This approach analyzes an EEG dataset of highly experienced meditators practicing Vipassana (VIP), Isha Shoonya (SYN), Himalayan Yoga (HYT), and untrained control subjects (CTR) by employing chi-square, CNN, hyperparameter models for data analysis, The outcomes indicate that different meditation types exhibit distinct cognitive features, enabling effective differentiation and classification.
۱۶۸.

Brain Computer Interface using Genetic Algorithm with modified Genome and Phenotype Structures(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: Motor Imagery (M.I.) Genetic Algorithm (GA) Three Dimensional Population Support Vector Machine (SVM)

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۲ تعداد دانلود : ۱۰۸
The human machine interface research in the light of modern fast computers and advanced sensors is taking new heights. The classification and processing of neural activity in the brain accessed by Magnetic Resonance Imaging (MRI), Positron Emission Tomography (PET), functional Magnetic Resonance Imaging (fMRI), Electrocorticography (ECoG), EEG Electroencephalogram (EEG) etc., are peeling off new paradigms for pattern recognition in human brain-machine interaction applications. In the present paper, an effective novel scheme based upon a synergetic approach employing the Genetic Algorithm (GA), Support Vector Machine and Wavelet packet transform for motor imagery classification and optimal Channel selection is proposed. GA with SVM acting as the objective function is employed for simultaneous selection of features and channels optimally. The binary population of GA is uniquely represented in three-dimensional structure and a new cross-over operator for GA are introduced. The new modified cross-over operator is proposed for the modified three-dimensional population. The ‘data set I’ of ‘BCI Competition IV’ is taken for evaluation of the efficacy of the proposed scheme. For subject ‘a’ accuracy is 88.9 6.9 with 10 channels, for subject ‘b’ accuracy is 79.20±5.36with 11 channels, for subject ‘f’ accuracy is 90.50±3.56 with 13 channels, and for subject ‘g’ accuracy is 92.23±3.21with 12 channels. The proposed scheme outperforms in terms of classification accuracy for subjects ‘a, b, f, g’ and in terms of number of channels for subject ‘a’ and that for subject ‘b’ is same as reported earlier in literature. Therefore, proposed scheme contributes a significant development in terms of new three-dimensional representation of binary population for GA as well as significant new modification to the GA operators. The efficacy of the scheme is evident from the results presented in the paper for dataset under consideration.
۱۶۹.

Early Diagnosis of Alzheimer Disease from Mri Using Deep Learning Models(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Alzheimers disease (AD) Magnetic Resonance Imaging (MRI) Deep Learning (DL) Artificial Neural Network (ANN) and Visual Geometry Group (VGG)

حوزه‌های تخصصی:
تعداد بازدید : ۲۵۹ تعداد دانلود : ۱۲۶
On a global scale, one of the prevalent causes of dementia is Alzheimer’s disease (AD). It will cause a steady deterioration in the individual from the mild stage to the severe stage, and thus impair their capacity to finish any tasks with no aid. The diagnosis is done with the utilization of existing methods which include medical history; neuropsychological testing as well as MRI (Magnetic Resonance Imaging), a lack of sensitivity as well as precision does affect the consistency of efficient procedures. With the deep learning network’s utilization, it is possible to create a framework for detecting specific AD characteristics from the MRI images. While automatic diagnosis is done with the application of diverse machine learning techniques, the existing ones do suffer from certain constraints with regards to accuracy. Thus, this work’s key goal is to increase the classification’s accuracy through the inclusion of a pre-processing approach prior to the deep learning model. The Alzheimer's disease Neuroimaging Initiative (ADNI) database of AD patients was used to develop a deep learning approach for AD identification. In addition, this study will present ideas for Haralick features, feature extraction from Local Binary Pattern (LBP), Artificial Neural Network (ANN), and Visual Geometry Group (VGG)-19 network techniques. The results of the experiments show that the deep learners offered are more effective than other systems already in use.
۱۷۰.

The Pandemic Benefits Reaped by Online Teaching Platforms: A Case study of Whitehat Junior(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: pandemic Online Education teaching Platforms parents Perspectiv COVID -19

حوزه‌های تخصصی:
تعداد بازدید : ۱۶۹ تعداد دانلود : ۱۵۹
Pandemic has brought all together a new environment of working and compelled all the off line educational institutions to become online educational platforms and strengthen their online resources. We need to understand online platforms as universities, institutes, schools, colleges or any educational institute which are working online and providing degrees, certificates, diplomas for several courses and programs. In different researches related to online education and Covid -19, investigations addressed student’s perspective or teachers perspective. Literature review has showed the gap in exploring the turnaround strategies inspired by the parent’s perspective for online education especially with respect to young children (Age group 8 to 12 years). Apart from literature review and analysis of secondary data from websites and search engines, qualitative research was undertaken to know about parent’s views in general about the online platforms and particularly about WHJ (White Hat Junior). The focused group discussion and the indepth interviews revealed very useful information with regard to Online educational platforms and especially WHJ in relation to Covid -19 times. Findings relate to awareness, acceptability, perception change, costs, safety issues, etc. It has brought out elaborately in this case based research, how parents expectation may impact the turnaround strategies of their wards’ online educational platforms. In different researches related to online education and Covid -19, investigations addressed student’s perspective or teacher’s perspective.
۱۷۱.

بررسی نقش مدیریت ارتباط با مشتری در رابطه بین مدیریت دانش مشتری و توسعه محصول جدید (نمونه پژوهش: شرکتهای صنعتی فعال در بخش پلاستیک)(مقاله علمی وزارت علوم)

کلیدواژه‌ها: توسعه محصول جدید دانش مشتری مدیریت ارتباط با مشتری مدیریت دانش مشتری

حوزه‌های تخصصی:
تعداد بازدید : ۱۹۲ تعداد دانلود : ۱۹۳
در این پژوهش تلاش شده است تا تاثیر مدیریت ارتباط با مشتری (CRM) در رابطه بین مدیریت دانش مشتری (CKM) و توسعه محصول جدید (NPD) بررسی شود. این پژوهش از نظر هدف کاربردی و از نظر ماهیت توصیفی-پیمایشی است. جامعه آماری پژوهش شرکت های فعال استان خوزستان و آذربایجان غربی می باشد که از بین آن ها 169 شرکت به عنوان نمونه انتخاب شده اند. ابزار جمع آوری داده ها پرسشنامه استاندارد بوده است. در پرسشنامه مورد استفاده ابعاد متغیر مدیریت دانش مشتری شامل دانش درباره مشتری، از مشتری، و برای مشتری به ترتیب بر اساس مقیاس های بوچنوسکا (2011)، موسی خانی، حقیقت و ترک زاده (2012)، و شامی زنجانی و نجف لو (2011) سنجیده شده است. ابعاد متغیر مدیریت ارتباط با مشتری نیز شامل اطلاعات، ارزش، و ارتباطات چندکاناله به ترتیب بر اساس مقیاس های کوهلی و جاورسکی (1990)، جارویس، و همکاران (2003)، و جیندال، و همکاران (2007) سنجیده شده است. همچنین متغیر محصول جدید بر اساس مقیاس کوپر و کلین اشمیت (1995) سنجیده شده است. جهت تجزیه و تحلیل اطلاعات از روش حداقل مربعات جزئی و نرم افزار SmartPLS استفاده شده است. بررسی پایایی داده ها با استفاده از آزمون ضریب آلفای کرونباخ و پایایی مرکب نشان داد که کمترین مقدار آلفای کرونباخ مربوط به متغیر دانش از مشتری با مقدار 775/0 و کمترین مقدار پایایی مرکب مربوط به متغیر دانش از مشتری با مقدار 843/0شده است و از این رو پایایی همه متغیرهای آزمون مورد تایید قرار گرفته شد. بررسی نتایج پژوهش نشان داد که ضریب مسیر CKM-CRM و CKM-NPD به ترتیب دارای مقادیر 833/0 و 612/0، ضریب مسیر CRM-NPD دارای مقدار 774/0، و اثر میانجی CRM بر رابطه CKM-NPD مقدار 648/0 شده است که همه موارد درسطح خطای 5 درصد معنی دار است. این یافته ها چندین پیامد مهم علمی و عملی دارند و از این رو پیشنهاد می شود شرکت ها اهمیت مدیریت ارتباط با مشتری را در فعال سازی استعداد مدیریت دانش و توسعه محصول جدید مورد توجه ویژه قرار دهند.
۱۷۲.

Digitalization of Biocluster Management on Basis of Balanced Scorecard(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Bioeconomy digitalization Biocluster Strategic Management balanced scorecard Forecasting

حوزه‌های تخصصی:
تعداد بازدید : ۲۱۹ تعداد دانلود : ۱۴۳
The article is devoted to the digitalization of biocluster management on the basis of a balanced scorecard. It is proved that a biocluster, as a local model of business concentration that integrates environmentally oriented enterprises, through a combination of traditional and new technologies, resource saving and diversification of the range of environmental products, is able to satisfy various customer requests in one place and time, to ensure competitive advantages and integration into the world economic space. The concept of applying a balanced scorecard in the strategic biocluster management was formed. The technology of formation and mechanism of implementation of the balanced scorecard and digital data processing technologies into the management information system of strategic biocluster management was proposed. The digital outline of the strategic program for transferring the mission and strategy of the biocluster to the mode of effective use, capacity building and development was formed. The scorecard for strategic management of the biocluster was developed, the study of the dynamics of which allows to determine the strengths and weaknesses of the biocluster, to identify tolerance and resilience to changes in the business environment, to identify ways to achieve the set development goals.
۱۷۳.

Analysis of Diabetes disease using Machine Learning Techniques: A Review(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Machine Learning diabetes Classifiers Prediction Classification

حوزه‌های تخصصی:
تعداد بازدید : ۱۹۱ تعداد دانلود : ۱۳۶
Diabetes is a type of metabolic disorder with a high level of blood glucose. Due to the high blood sugar, the risk of heart-related diseases like heart attack and stroke got increased. The number of diabetic patients worldwide has increased significantly, and it is considered to be a major life-threatening disease worldwide. The diabetic disease cannot be cured but it can be controlled and managed by timely detection. Artificial Intelligence (AI) with Machine Learning (ML) empowers automatic early diabetes detection which is found to be much better than a manual method of diagnosis. At present, there are many research papers available on diabetes detection using ML techniques. This article aims to outline most of the literature related to ML techniques applied for diabetes prediction and summarize the related challenges. It also talks about the conclusions of the existing model and the benefits of the AI model. After a thorough screening method, 74 articles from the Scopus and Web of Science databases are selected for this study. This review article presents a clear outlook of diabetes detection which helps the researchers work in the area of automated diabetes prediction.
۱۷۴.

شناخت اینرسی نوآوري در شرکت هاي دانش بنیان و پیامدهاي آن؛ تحلیل عوامل پیشایندي و پسایندي با نقشه شناختی فازي(مقاله علمی وزارت علوم)

کلیدواژه‌ها: نوآوری اینرسی اینرسی نوآوری شرکت های دانش بنیان

حوزه‌های تخصصی:
تعداد بازدید : ۲۰۳ تعداد دانلود : ۲۱۳
در محیط متلاطم جهان امروز، اگر شرکت یا سازمانی قابلیت انطباق با تغییرات و تحولات جهانی را نداشته باشد، محکوم به سقوط و نابودی است. بنابراین شرکت ها و سازمان ها، اگر خواهان آن هستند که بقای آن ها تهدید نشود، باید خلاقیت و نوآوری را به عنوان کلیدواژه اصلی راهبردها، برنامه ها و سیاست های اصلی خود بپذیرند. از این رو پژوهش حاضر با هدف شناخت و فهم اینرسی نوآوری در شرکت های دانش بنیان انجام شد. این پژوهش بر پایه پژوهش آمیخته و به صورت کیفی و کمی است که از نظر هدف، کاربردی و از حیث ماهیت و روش، توصیفی پیمایشی است. جامعه آماری پژوهش مدیران و اساتید شرکت های دانش بنیان هستند که به عنوان خبرگان، نظرات آن ها در بخش کیفی و کمی پژوهش مورد بررسی قرار می گیرد. اعضای نمونه آماری این پژوهش به وسیله روش نمونه گیری هدفمند انتخاب گردیدند. در بخش کیفی پژوهش ابزار گردآوری اطلاعات مصاحبه نیمه ساختاریافته است که روایی و پایایی آن با استفاده از ضریب CVR و آزمون درون کدگذار و میان کدگذار تایید شد. ابزار گردآوری اطلاعات در بخش کمی نیز پرسشنامه است که روایی و پایایی آن با استفاده از روایی محتوا و آزمون مجدد تایید شد. در بخش کیفی، داده های کیفی بدست آمده از مصاحبه با استفاده از نرم افزار Atlas.ti و روش کدگذاری تحلیل شد و عوامل ایجاد کننده اینرسی نوآوری در شرکت های دانش بنیان ایران شناسایی شدند. به علاوه در بخش کمی پژوهش، با استفاده از روش FCM عوامل ایجاد کننده و همچنین پیامدهای اینرسی نوآوری درشرکت های دانش-بنیان ایران اولویت یابی شده و مهمترین عوامل ایجاد کننده و پیامدهای اینرسی نوآوری در شرکت های دانش بنیان شناسایی شدند. نتایج پژوهش نشان دهنده آن است که حاکمیت فرهنگ تقلید به جای فرهنگ نوآوری، گرفتاری به سندروم آرتروز فکری، ترس و روحیه محافظه کارانه، انجماد فکری و استفاده از تجربیات قبلی در حل مسئله جدید، مهمترین عوامل ایجاد کننده اینرسی نوآوری هستند همچنین چهار عامل از جمله، کاهش کارایی و بهره وری، ضعف در یادگیری و حل مسئله، اخذ تصمیمات نامطلوب و مخاطره بقای سازمان و پدیدایی انسداد و بن بست استراتژیک پیامدهای بسیار مهم اینرسی نوآوری در شرکتهای دانش بنیان هستند.
۱۷۵.

The Effect of COVID-19 on Information Technology (IT) Marketing and Digital Business in Global Market(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Information Technology Marketing Advertising COVID-19 pandemic

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۵ تعداد دانلود : ۲۱۰
The worldwide Covid-19 epidemic while affecting numerous places, has had a profound effect on virtual advertising and advertising and, globally, in the provinces and at the neighborhood level. except, this effect for the most element become positive, in contrast to what has seen in exclusive sectors which include economy, human sources, etc., whilst contamination reasons a variety of incapacity amongst clients and advertisers alike, in phrases of welfare, social work, inflation, business, and many others., the equal shifted conduct goes as a long way as running. , investing strength, getting into self-schooling, adopting new programs from the internet, expanding social and hygiene concerns, retaining distance strategies from complete regions, internet-based media willpower, get right of entry to online sources, etc., and this has greatly impacted the display and endorsed efforts. The moral movement has moved past the PC and digital international, which places open doors for advertisers and products to connect with clients more efficiently than ever before. With the arrival of expanded online media and the call for pc-generated content material, the evolved Media have given advertisers a part of the monetary freedom. At the equal time, this has, in turn, enabling advertisers to be extra proactive and to engage with the public at the same time as appearing excessive excellent demonstration programs. The purpose of this study is to explore, investigate, and recognize the effect of coronavirus on the digital market and businesses.
۱۷۶.

The Innovative Technique of AD/AC and ZP/ZR Appraising of Malaysia’s Zakat Fund Practice in The Presence of Covid-19 Pandemic: The Case of Fully, Partially and Non-Privatized State Zakat Institutions(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: Zakat funds Zakat institutions efficiency Sustainability Covid-19 pandemic

حوزه‌های تخصصی:
تعداد بازدید : ۱۰۴ تعداد دانلود : ۱۰۲
Technology innovation affects both the public and private non-financial sectors, the zakat institution (Islamic social finance) included. The institution uses an online system to communicate with zakat payers and zakat recipients to ensure its effectiveness in terms of collection and distribution. This research focuses on the adoption of a technique known as AD/AC and ZP/ZR, which is mainly utilized by partially and non-privatized State zakat institutions in Malaysia. To this end, three (3) techniques pertaining to appraising the performance of Malaysia’s Zakat institutions in managing Zakat funds were established. The analysis also includes the adverse impact of Covid-19 pandemic on the performance of zakat collection of the respective zakat institutions in Malaysia. In this relation, a quantitative approach was adopted using the primary and secondary data collected from JAWHAR and various states’ zakat institutions. By utilizing a technique of online data collection and applying the AD/AC as well as ZP/ZR methods, the performance of Malaysia’s zakat institutions is appraised. Furthermore, with the help two (2) ratios and eight (8) scenarios the performance of the innovative technique of AD/AC and ZP/ZR for zakat collection and disbursement, efficiency and sustainability of zakat institutions in Malaysia were evaluated. The results show that most zakat institutions, particularly those that deal with zakat payments, have begun to use the technique AD/AC and ZP/ZR within their organizations. The performance of zakat institutions in all states in terms of zakat distribution and disbursement do not have a consistent trend for the period 2016-2020. However, there is still a dearth of technology being used for zakat disbursements and fund reporting. From the observed data, with 2016 being the exception, for each remaining year, a state in Malaysia is ranked as the best technology performer or the most efficient. Selangor - fully privatized state (2017), Pulau Pinang - fully privatized state (2018), Federal Territory - partially privatized state (2019) and Negeri Sembilan-partially privatized state (2020) are the most efficient for the respective year. The sustainability of each zakat institution in Malaysia in the presence of Covid-19 pandemic was ascertained as well. Interestingly, contrary to the efficiency result, all non-privatized states (Kedah, Sabah and Kelantan) and one partially privatized state (Negeri Sembilan) were sustainable in coping with Covid-19 pandemic, while all fully privatized states (Selangor and Pulau Pinang) were not. Overall, it was conjectured that the technique AD/AC as well as ZP/ZR would help to improve the operations of zakat institutions to become more efficient and successful in distributing zakat fund to the poor. However, as zakat collecting and distribution involved millions of records, its management is still debatable by all parties.
۱۷۷.

Impact of Review, Reviewer and Hotel Characteristics on Ewom Helpfulness: An Empirical Study(مقاله علمی وزارت علوم)

کلیدواژه‌ها: eWOM helpfulness review parameters reviewer parameters hotel parameters Econometric Modelling

حوزه‌های تخصصی:
تعداد بازدید : ۱۸۲ تعداد دانلود : ۲۶۳
Electronic word of mouth (eWOM) has been gaining popularity pertaining to its numerous benefits and ability to be applied in various fields. It helps consumers in making informed decisions and aids service providers in delivering an enhanced service or product. Despite all these benefits, dealing with the huge amounts of eWOM is a consistent problem. eWOM helpfulness comes handy in order to address this issue. In this study, we utilize 16699 hotels related eWOM written by 1099 reviewers which are collected from TripAdvisor.com. Our main objective is to analyze which factors impact eWOM helpfulness and how. For this purpose, eight unique variables belonging to three different categories are selected (eWOM length, eWOM subjectivity, eWOM polarity, eWOM readability, eWOM recency, hotel rating, reviewer badge and reviewer helpfulness) and are analyzed using econometric modelling. Our findings show that hotel rating as well as reviewer badge and helpfulness enjoy a positive significant relationship with eWOM helpfulness. It also suggests that eWOM length, readability and subjectivity positively influences eWOM helpfulness though eWOM polarity and recency are found to have an inverse relationship with the helpfulness of eWOM. Thus, our study reports that review, hotel and reviewer characteristics impact eWOM helpfulness in different ways. This study is summarized with the discussion of theoretical and practical implications.
۱۷۸.

Social Media Value Creation Practices and Interactivity of Electronic Word of Mouth Systems(مقاله علمی وزارت علوم)

کلیدواژه‌ها: social media Value Creation Social media marketing Consumer engagement Online shopping

حوزه‌های تخصصی:
تعداد بازدید : ۲۴۳ تعداد دانلود : ۱۷۹
The main drivers of value creation in a ‘brand community’ are social networking, community engagement, impression management, and brand use. Marketers are therefore interested in determining which factors affect the value creation practices. This study examines the impact of the Interactivity of Electronic Word of Mouth (EWOM) systems on value creation practices in a brand community, which in turn influences the loyalty of the customers. In this regard, a conceptual model was developed and tested by the researchers of the current study. The results indicate that perceptions of the users regarding the interactivity of EWOM systems, highly impact only three of the four value creation practices including community engagement practices, impression management practices, and brand use practices. Furthermore, the researchers found that collective value creation practices could significantly and directly enhance brand loyalty. Several theoretical contributions and managerial implications were also discussed
۱۷۹.

Information Systems in Fiscal Administration and Modeling of Excise Tax(مقاله علمی وزارت علوم)

کلیدواژه‌ها: information systems Fiscal Efficiency Tax Administration Excise Tax Functions of the Excise Tax Modeling Methods Brewing Industry

حوزه‌های تخصصی:
تعداد بازدید : ۲۰۹ تعداد دانلود : ۱۲۷
The purpose of the article is to substantiate the fiscal role of the excise tax by studying its information and functional potential and to model the dynamics of its payment by the brewing industry. Excise tax occupies a special place in a tax system of each state because, in addition to significant fiscal importance, it has a considerable regulatory impact on the production and consumption of certain categories of goods. Based on information systems in the article analyses and monitors the indicators of the excise tax payments on goods produced in Ukraine on the example of a particular enterprise in the brewing industry. By means of the initial data analysis of autocorrelation functions of volumes’ indicators of the accrued excise taxes on beer the expediency of modelling realization of such indicator dynamics on the basis of ARIMA model is proved. The analytical and statistical approaches to the formation of models for the implementation of forecast for the calculation of excise tax on beer of brewing industry enterprises are improved. The proposed approach is based on the values of autocorrelation of balances and partial autocorrelation, as well as methods of analysis of time series with gaps, which allows to use it in the economic activity of enterprises to make forecasts for the calculation and payment of the excise tax. This will produce financial effects for the brewing industry in terms of cost optimization and minimization of the excise tax risks.
۱۸۰.

A New S-Box Design by Applying Bat Algorithm Based Technique(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Cryptography Block Cipher S-box Nonlinearity Bat algorithm

حوزه‌های تخصصی:
تعداد بازدید : ۲۲۲ تعداد دانلود : ۱۴۹
Substitution-boxes (S-boxes) are very important nonlinear components used for achieving strong confusion for enhancing cryptographic security in most of the block ciphers. Designing cryptographically strong S-boxes has been a major research domain for the designers of symmetric crypto systems. In the proposed research work, Bat Algorithm based swarm technique is proposed to design strong S-boxes.  Cryptographic strong S-boxes are obtained by the developed swarm technique. Authors analyze cryptographic strength of the obtained S-box by evaluating properties like Bijectivity, Nonlinearity, Bit-Independence Criterion, Linear Probability and Differential Uniformity. The obtained performance parameters for the designed new S-box by the swarm technique are compared with some recently reported S-boxes in the literature. The designed S-box has good cryptographic strength. The designed S-box has good cryptographic strength like nonlinearity = 110.75 and average Strict Avalanche Criterion (SAC) value = 0.506. For the constructed S-box, most of the Differential uniformity components are 4 and shows uniform distribution approximately. The proposed new S-box is also free from the fixed points.

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