غلامرضا زندی

This paper sought to examine the impact of perceived Social Media Marketing Activities (SMMAs) on customer purchase intention via brand awareness in an online context. An online questionnaire was used to collect data from 188 samples. The data were analyzed using the structural equation modeling approach, and the research hypotheses were examined using SEM. The study measured SMMAs through personalization, customer community, and live video. The results revealed that SMMAs were insignificant towards brand awareness and purchase intention. The result also stated that brand awareness does not mediate the relationship between SMMA and purchase intention. However, brand awareness was found to affect purchase intention positively. The current study introduces the stimulus–organism–response model as a theoretical support to examine SMMAs of e-commerce to customers' purchase intention via brand awareness.

This paper provides a systematic review of the literature on big data capabilities, business model innovation, firm performance, and environmental uncertainty. It aims to establish a foundation for theoretical modeling, research proposition refinement, and the overall research framework by meticulously examining the theoretical backgrounds of existing studies and identifying research gaps. An initial search yielded 1,360 articles, which were filtered to remove duplicates and irrelevant studies, resulting in 475 articles for final analysis. These articles were classified into three main categories: the relationship between big data capabilities and business model innovation, the impact of business model innovation on firm performance, and the integrated relationship involving environmental uncertainty. Additionally, it examines the mediating role of business model innovation on firm performance as well as the moderating effect of environmental uncertainty on these relationships. Finally, the paper formulates research hypotheses and discusses identified research gaps, establishing a solid groundwork for methodological discussions in future research and contributing to the advancement of knowledge in the field.

This study investigates the relationship between the user interface and problem-solving towards the continuous intention to use the services. New products or services will always face tough challenges for the customer, especially when the new procedures require them to learn and change some behaviors. Chatbots are also facing the same situation in Malaysia, where customers refuse to accept using chatbots to represent their physical presence. To understand customer behaviors, a quantitative survey was designed. Four hundred twenty-two data were collected from the online survey method. As per the results, the predictors of chatbot continuous intention are user interface and problem-solving. Apart from that, this study also measures the role of mediator, namely trust and customer satisfaction. This study contributes to unique academic and practical insights that can be used to explore the effectiveness of chatbots. The results revealed that both predictors were significant towards the continuous intentions. Besides, the role of the mediator was found to be significant and relevant in the relationship between trust and customer satisfaction and customer satisfaction and trust towards continuous attention.

Nowadays, many companies cannot see the digital investment that plays a main role in the IR 4.0. Therefore, this study is investigating the study of investment as plays a critical role in an analytical activity to assess the benefits and costs of an investment and can be used as an investment justification. Traditional investment appraisal uses a financial approach where the benefits and costs are quantified in a certain amount of value for money and then compared in value. Moreover, this study is revealed the fruitful outcomes because revealed the investment valuation method with NPV (Net Present Value) and ROV (Real Option Valuation). ROV is an alternative to financial valuation. Seeding from the same philosophy as Financial Option, ROV has advantages in handling the flexibility, risk, and volatility that may occur from an investment. Thus, ROV is considered more able to appreciate an investment that has these characteristics. Investment appraisal with ROV is better able to appreciate investment than traditional financial methods, as shown by ROV's NPV results in the case of marketing with Loyalty points through email communication as a digital investment that are greater than ordinary NPV. This is because ROV can appreciate flexibility in investments that have choices of investment plans in the future

Over the last few decades, both developed and developing countries have an increasing trend in technology but with an enormous gap, particularly in the education sector. The e-learning following institutions can achieve benefits by evaluating their e-learning readiness through up-front analysis. Moreover, several models have been introduced to measure e-learning readiness for developed countries but these are not adequate for developing countries.  This paper introduced the e-learning readiness evaluation model for the developing country, Libya, by considering the primary education sector. Furthermore, this study examines the e-learning level of readiness in the staff of the primary school. The purpose of this study is to evaluate the e-learning readiness of staff by directing factors of e-learning readiness i.e. cultural readiness, content readiness, and technology readiness. To achieve this objective, this paper collects data through questionnaires, and respondents are 110 staff member of primary schools in Yefren, Libya. Therefore, the multivariate analysis shows that the e-learning readiness factors have e significant relationship with the adoption of e-learning because most teachers are well prepared and ready. Likewise, results indicate that technology is the most significant factor instead of other e-learning readiness factors. According to the views of staff, there should be more content development training required for primary school staff. Thus, the demographic structure is inadequate to enhance the e-learning but the staff is ready for e-learning. Consequently, this study emphasizes the significance of cultural readiness and its relationship with the adoption of e-learning in primary education sectors’ development in Yefren, Libya.

The application of machine learning technologies for cancer detection purposes are rising due to their ever-increasing accuracy. Melanoma is one of the most common types of skin cancer. Detection of melanoma in the early stages can significantly prevent illness and fetal death. The application of innovative machine learning technology is highly relevant and valuable due to medical practitioners' difficulty in early-stage diagnoses. This paper provides an open-source tutorial on the performance of an algorithm that helps to diagnose melanoma by extracting features from dermatoscopic images and their classification. First, we used a Dull-Razor preprocessing method to remove extra details such as hair. Next, histogram adjustments and lighting thresholds were used to increase the contrast and select lesion boundaries. After using a threshold, a binary-classified version of image was obtained, and the boundary of the lesion was determined. As a result, the features from skin tissue were extracted. Finally, a comparative study was conducted between three methods which are Artificial Neural Network (ANN), Support Vector Machine (SVM) and K-Nearest Neighbor (KNN). The results show that ANN could achieve better accuracy (83.5%). In order to mitigate the biases in existing studies, the source code of this research is available at hadi-naghavipour.com/ml to serve aspiring researchers for improvement, correction and learning and provide a guideline for technology manager practitioners.

This study compared the performance of the partial least squares-structural equation modelling (PLS-SEM) and the robust partial least squares -structural equation modelling (RPLS-SEM) methods through Winsorisation approach The inputs and the outputs used in this model were based on the electricity generation data, derived from the Al-Zawiya Steam Power Plant, Libya. Furthermore, the researchers compared the novel RPLS-SEM approach with the traditional PLS-SEM approach and noted that the novel RPLS-SEM method was more efficient compared to PLS-SEM.

The main aim of this thesis is to investigate the factors that could affect the students to adopt e-learning system in Libyan universities. This study is quantitative approach, a questionnaire was adopted from previous studies and distributed among the students to collect the data. The sample of the study consists 365 students from Libya. AMOS software was used to analysis the data. The results indicated that Performance Expectancy, Efforts Expectancy, Facilitating Conditions, Habit and Trust have significant impact on behavioural intention. Moreover, the relationship between Behavioural intention and use behaviour is also significantly positive. However, the relationship of social influence and behavioural intention was not found significant. Finally, the moderation effect was significant and supported between social influence, trust, and Habit with behavioural intention.

The purpose of this study is to explore and determinants the risk management and prevention in credit card business of Malaysian commercial banks. There were five factors derived through the literature and experimental investigation that are affecting the banks due to credit card which are External Fraud Risk, Internal Operational Risk, Credit Risk of Cardholders, Science and Technology and Intermediary Agency Trades Risk. Hence, 250 respondents participated in this study from state of Selangor and Federal Capital Kuala Lumpur. The data was collected and analyzed by SPPS software and it was concluded that that External fraud risk, Internal operational risk, Credit risk of Cardholder, Science and technology are positively correlated with the Credit card business risks of commercial Banks in Malaysia. These papers have highlighted suggestion for future research to develop this study further by considering the data derived from this study by using Delphi Technique

Enterprise Social Media (ESM) has been normally embraced by companies to boost team performance and agility for workers. The goal of this study is to investigate the mediating effect of workplace isolation on the relationships among usage ESM, employee agility and Team Performance along with exploration of the moderating influence of workplace Integrational study model. This research adds to corporate awareness in illustrating the impact of ESM use on team performance and employee agility based on theory of social exchange, theory of information processing and the theory of transactive memory. Cross-sectional survey was employed to collect data from telecommunication firms (public & private). 400 respondents were selected through purposive sampling technique and given close ended questionnaires, 348 questionnaires were selected for further analysis; through a number of statistical tools, after screening out the filled responses. It resulted in Suggesting ESM has a favorable effect on Employee Agility and Team Performance, but the negative relationships were observed among workplace isolation and employee agility and team performance. Further, Workplace Isolation mediated the relationship among ESM, Employee Agility and Team performance. Additionally, Workplace Integration strongly moderated the relationship between ESM and Workplace Isolation.  Experts and/or administrators should pay consideration to the impact of using ESM on agility and team performance of the workers. In addition, when implementing ESM to increase team performance they should concentrate on the extent of team diversity. By presenting the relationship between use of ESM, isolation in the workplace, workplace integration, agility of workers and performance of teams; it enriches the ESM use works by exploring the moderating functions of workplace integration while describing the beneficial consequences of workplace integration.

This study aims to investigate the effectiveness of university roles in entrepreneurial intentions among university students. This study is also measuring the functions of the system supports as the control variables towards entrepreneurial intentions. Universities seem to compete in the industry to provide and develop the entrepreneurial skills set to their students. Perhaps they may add more benefit in preparing and equipping their students as entrepreneurs once they completed their studies. The study was conducted in local universities. Three hundred respondents were approached in getting the data compiled. Based on that, only 250 complete and usable data received in returns. An 83% response rate is achieved because the sample was from a list of young entrepreneurs' schemes currently being assessed by the government agencies. Questionnaires used to validate the items from university roles (6 items), entrepreneurial intentions (5 items), and finally support systems (6 items). Likert scales were used to measure all the items. Besides that, there are also seven questions for respondents' profiles. The results indicate that all tested hypothesized were positively significant. Universities should consider finding ways to develop and motivating their students towards entrepreneurial intentions. Further study may continue the model with different sets of control variables for concrete solutions in managing the student's entrepreneurial intentions.

The progression of Internet as a vehicle to penetrate and develop markets is far reached. Advancement in telecommunication and technology are very rapid in Malaysia. Further, the spur is supported and promoted by the government whilst Malaysian’s are receptive to this. However, Malaysian retailers seem to channel much of its turnover through the old avenue. This study is a litmus test on Malaysians awareness on the local apparel sites. Some of the highlighted rationale to shop for apparels online is the experience, convenience and availability. On the flip side, non-user friendly, safety and non-sensory environment are underscored. These variables are analyzed using Chi-Square analysis to test its statistical independence, followed by correlation and further regressed. The research is focused on university students within Klang Valley. There are limited resources to previous studies done on this subject as source of reference. Therefore, further studies can bring forth insights on retailers in Malaysia and the consumer’s behavior; or either one, as the catalyst influence awareness on our local apparel sites. Rhetorical as it may sound, no one is prepared to assume risks in a questionable market

The increase in Internet technology popularity due to the advancement of information technology is bound to rise at an unprecedented pace in China. The development of E-commerce has become an important part of people everyday lives in certain sectors of business activities such as online advertising, online shopping, online promotional advisory and service. This study examines critical factors in online shopping that affect customer satisfaction. The philosophy of positivism was used to evaluate the online shopping behaviour in a Chinese context. The philosophy defines a structural method that combines logical deduction with accurate and well-known observation of personal character and behaviour. The data on the level of customer satisfaction collected by E-mail and survey. The results of the validity and reliability test, Pearson's correlation and Multiple Linear Regression analyses suggested that online shopping websites’ privacy, delivery system and service quality would improve customer satisfaction in China. The Companies must carefully develop the E-commerce environment in terms of customer behaviour in China, emphasizing the factors that have a significant impact on their online customer satisfaction