درخت حوزه‌های تخصصی

Social media and social networking sites have become a vital part in everyone’s daily life and users of social networks are increasing. This study aims to review and highlight the importance of public libraries presence on social media, and public libraries crucial awareness on online marketing to market their various services, raise awareness and create a community according to each social media platform being used . This study focuses on helping public libraries in Saudi Arabia that lack the true understanding on how to implement social media as a part of their marketing plan, use social media features to create an online community and connect with their patrons to comprehend the basic marketing tools used online, and the benefits of public libraries online social presence and review previous public library marketing  implementations and methods through social media and social networking sites in building a community. Using a content analysis methodology, we reviewed the definition of marketing, marketing tools, social networking sites and previous library methods implemented on social media and the benefits of creating an online presence for libraries. We also highlighted the limitations facing libraries and an efficient method of social media engagement analysis. This study’s results indicate that public libraries in Saudi Arabia can enhance their online presence on social networking sites by implementing the correct content marketing method for each social media platform and the importance of training public library staff on the usage of social media to satisfy customer needs and therefore build a connection with patrons online which further more builds a community. organization, representation, realization and protection of interests and rights of citizens

The Internet of things has become an interesting area of research in the last few years due to its ability to make human life simple and easier. Quality of Services (QoS) has gained a lot of importance due to the increasing popularity of the technology. QoS metrics help the IoT users to understand and express their requirements for the selection of services provided by IoT. Researchers in this field have come up with different types of architectures to provide a better view and define all the functions of the technology. In this paper, we have defined a few of the architectures and QoS metrics related to these architectures.

Opportunistic networks in the Internet of Things (IoT) scenario, also known as OppIoT, espouse IoT devices interactions opportunistically in order to improve connectivity, the lifetime of the network, and network reliability. An increase in opportunistic utilization is fostered by IoT applications to find communication opportunities whenever possible to route and deliver data efficiently. In this opportunistic scenario, devising an efficient path for data delivery is a challenging work due to uncertainty in the connection between the nodes and the selection of intermediate forwarder nodes for data delivery towards the destination. Considering the scenario of uncertainty in device location and exploiting IoT devices opportunistically, this paper propounds a routing algorithm for OppIoT called Hybrid Multi-Copy Routing Algorithm (HMCRA). The proposed algorithm finds potential forwarder nodes by using fuzzy logic wherein residual energy, distance, and speed of the nodes are considered as input values while preparing fuzzy rules. Genetic Algorithm (GA) is considered along with fuzzy logic to select an efficient path for data delivery. In GA, the delay is taken as the fitness function to select a reliable path for data delivery. Simulation results of the proposed algorithm perform well in contrast with relative existing routing algorithms with respect to latency, overhead ratio, delivery probability, and hop count. The work uniqueness lies in the selection of potential nodes and finding path having less hop count in an opportunistic IoT network scenario.

The purpose of this study is to explore and determinants the risk management and prevention in credit card business of Malaysian commercial banks. There were five factors derived through the literature and experimental investigation that are affecting the banks due to credit card which are External Fraud Risk, Internal Operational Risk, Credit Risk of Cardholders, Science and Technology and Intermediary Agency Trades Risk. Hence, 250 respondents participated in this study from state of Selangor and Federal Capital Kuala Lumpur. The data was collected and analyzed by SPPS software and it was concluded that that External fraud risk, Internal operational risk, Credit risk of Cardholder, Science and technology are positively correlated with the Credit card business risks of commercial Banks in Malaysia. These papers have highlighted suggestion for future research to develop this study further by considering the data derived from this study by using Delphi Technique

The purpose of this paper is to measure the relationship between the functional service recovery and technical service recovery towards customer satisfaction in banking industry. Both functional and technical is equally important in service quality especially in service recovery. The competition among the banking industry especially in major cities in Malaysia is very crucial. The study was conducted in Kuala Lumpur based on the top 10 banks based on the market share. 250 questionnaire distributed but only 212 were usable for the data analysis. The results indicated that both functional and technical service recovery plays important role towards customer satisfaction. Banking services or any financial institution should have focused on both elements in order to provide excellent services that may contribute to customer satisfaction and in the long term lead to customer loyalty

Digital Transformation has not been foreign to people in emerging economic growth, especially SME entrepreneurs in developing countries such as Malaysia. Digital transformation adoption is a way for an enterprise to improve the use of technology in a better way. But as the digital revolution has been evolving, there are still a few entrepreneurs who neglect it. The purpose of the present study is to investigate the factors affecting the adoption which is (competitive pressure, technology advancement, cost minimization, and environmental influence) on digital transformation adoption among SMEs in Malaysia. The relationship also consists of a moderating effect which is environment shock (pandemic covid-19) between the independent variable and dependent variable. The study also provides some knowledge for a deeper understanding of digital transformation and a guide to all SME entrepreneurs and others.

Penetration of smartphones and increasing use of social media on always-on devices has attracted the attention of enterprises and organizations to benefit from such platforms for better understanding of customers’ needs and more effectively communicate with potential consumers. For this purpose, the present study investigates the impact of social media adoption and media needs on online purchasing behavior. This study has also examined the moderating role of media type, gender and age in the relationship between variables of social media adoption and online purchasing behavior. A total of 410 questionnaires were collected on social media such as Instagram, Telegram and WhatsApp. SEM technique using PLS used as the analytical method to empirically test the proposed hypotheses. Results show that the effects of tension dimension on online purchasing behavior is mediated by social media adoption. Moreover, the effects of social media adoption on online purchasing behavior are moderated by age and medium type based on Multi-Group Analysis. The IPMA matrix shows that social media adoption had the highest importance, but the lowest performance. This study is significant in terms of innovation due to the use of new indicators effective in the area of statistical analyses. The use of FIMIX, CTA, permutation test, MGA, and IPMA matrix analyses is part of it.

The article considers a method for solving an information asymmetry problem that is relevant for the banking sector. The authors compare bank products and services in which tariff packages are consist of different informational components. The principal feature of the proposed method is to focus on obtaining a subjective evaluation of the attractiveness of the Bank’s offers for specific target groups. This makes the proposed method relevant for Central and commercial banks, as well as for consumers of banking products. Since complex tariff packages of different banks contain not only many indicators but also different sets, it is impossible to directly compare them. The proposed method allows solving the main informational problems of traditional methods for comparing banking products. Using the Fuzzy Inference System (FIS) allows a flexible approach to the aggregation of singular indicators of tariff packages and simplifies the expert procedures. To make rules for fuzzy inference, linguistic constructions close to the natural language can be used. This makes it easier to fill the knowledge base. To solve the set tasks, a methodology for constructing hierarchical FIS is used. In comparison with non-hierarchical FIS it can reduce the requirements to the number of rules in fuzzy inference rule base and system implementation time. The experiments with the fuzzy inference system, which implements a corporate credit cards tariff packages comparison of four Ukrainian banks, showed the effectiveness of the proposed approach. The obtained numerical results are adequately interpreted for the highlighted groups of banking product consumers

The purpose of this research study is to measure the impact of governance on the organizational performance of schools in administrative, financial and pedagogical aspects. This governance approach will be approached using a methodology respecting several principles in terms of participation, transparency, accountability and evaluation (CSEFRS, 2015). Furthermore, we added in our frame of reference the primordial aspect of good governance, which is the new technologies. Considering the difficulty of an etymological and polysemic consensus on the concept of governance. It would be wise to set up operational indicators for applying this notion of governance with a perspective to enhance management skills, multi-stakeholder strategic planning, internal collaborative management, effective and efficient steering, control and evaluation. Methodology / approach: Our methodological approach based on a descriptive exploratory study. The researcher carried out an empirical study involving 20 principals of qualifying secondary schools from the Nouaceur-Casablanca region. Our measurement instrument is related to a survey which is appraised as one of the five principles of effective governance (transparency, accountability, participation, evaluation and technology). Findings: data analysis shows difficulties in applying governance principles, influencing organizational performance in administrative management. Additionally, the educational management and financial management of these establishments have seen a positive application of these governance mechanisms. It would be wise to apply the multidimensional aspects of governance, through the harmonious, complete and balanced integration of the three management mechanisms: administrative, pedagogic and financial management. The relationship between the study variables is demonstrated by the application of the five principles of governance, the results of the study recommended that we apply them to contribute significantly to improve the effectiveness of strategic planning, collaborative management and community steering.  

The development of information and communication technologies changes how many industries and services operate. Those changes are also concerning all sectors of the travel industry, although some more than others.  Mobile access to the internet allows consumers to purchase through transaction-based applications such as e-ticketing, QR-code services, Bitcoin, E-wallet, and using a third party like PayPal.  E-Wallet is predicted to be one of the future's most successful payment modes but has achieved limited acceptance in developed countries to date. Similarly, this service is considered new in Malaysia.  Utilizing Davis' Technology Acceptance Model, this study examines the factors contributing to E-Wallet's adoption among the millennial tourist in Kuala Lumpur.  Using the self-administrated questionnaires, data from 100 respondents were collected and analyzed using SPSS.  The finding revealed that perceived ease of use of E-Wallet among millennial tourists proved to be the most substantial cause besides the significant positive relationships found from other variables such as perceived usefulness and social influence in the context of millennium tourists.  However, perceived credibility was found not related to the adoption of E-Wallet.  These findings have important theoretical and practical implications, particularly for the development and marketing of E-Wallet service, which will support the long‐term success of mobile commerce.

This study aimed to identify the impact of strategic vigilance (SV)on the useful application of electronic management in the National Railway Transport Company (SNTR), and to achieve the objectives of the study; a survey was designed and distributed to a simple random sample of 200 individuals from the National Railway Transport Company (SNTR) ), From which 180 questionnaires were retrieved, The results obtained indicate Spanish the respondents' perception of both strategic vigilance with its dimensions (competitive vigilance and technological vigilance, commercial vigilance and environmental vigilance) and electronic management in the researched company, The findings also revealed positive effect of strategic vigilance in the practical application of electronic management in the company National Rail Transport (SNTR).

One of the most important risks that the banks and financial institutes face, is credit risk which is related to not-paid instalments or the instalments paid with delay by borrowers. Banks use credit scoring models In order to prevent this type of risk. The goal of this research is to investigate the joint effect of economic time cycles and the industry sector on credit scoring models we are seeking to answer the key question: “when should bank change their credit scoring models based on economic time cycles and for which industry sectors?”. The dataset of the research involves all companies that were applied for a loan in one of the Iranian major banks during the years 2008-2011. The companies have been divided into four industry sectors including “Industry and Mine”, “Oil and chemical”, “Service and Infrastructure” and finally “Agriculture”. Based on the sector of the industry and year, 54 explanatory variables, both financial and non-financial, 12 distinct industry sectors and time-specific data sets are built then classification methods were used to classify customers into two groups of defaults and non-defaults. Finally, we compared the results by Wilcoxon Test. The results show that the companies that are in the groups of Industry and Mine and Agriculture, need their own special credit scoring based on industry type model and time but two other groups don’t need of course in the studies dataset duration. Finally, the study concluded by introducing the credit scoring strategies for different four-cycle of economies

The article focuses on the relevance of the implementation  of information and analytical support mechanisms in the activities of local state administrations. Information resources and information processes in general become the main prerequisites for the effectiveness of public administration and local governments. This requires public authorities to implement systems and structures of information and analytical support of government activities, new forms and technologies of information use, new technologies for its collection, processing and analysis, creation and interaction of information databases. Theoretical bases of functioning of information and analytical maintenance mechanisms of local  administrations activity are substantiated; practical offers concerning the improvement of processes of their formation and functioning in system of public administration are generalized and developed.