درخت حوزه‌های تخصصی

Sports advertising is one of the methods used by most companies to introduce their brands and products and expand their market. This study aimed to investigate the relationship between brand identity transfer and sport commitment with the mediating role of promotional and advertising tools from the perspective of sports consumers in Iran. 500 sports consumers participated in this study and completed the research questionnaire. The results of the structural equation modeling (SEM) indicate that there is a significant relationship between brand identity transfer and sport commitment and their dimensions, with the mediating role of promotional and advertising tools. Further, TV, mobile and social networks should have a priority over other promotional tools when transferring brand identity and sports commitment of consumers. Besides, contributing to the advancement of theory, this study has important practical implications for sport marketers and managers who are searching effective promotional and advertising tools to re-engage existing consumers or to acquire new ones.

Introduction: The purpose of this study was to evaluate the effectiveness of cognitive rehabilitation and physical exercise on locomotor movement skill of children with DCD. Materials and Methods: The present study is a quasi-experimental study with a pre-posttest design with a control group. 80 boys aged 6-10 years (mean age: 8.68±1.2) were selected from primary school students in Shiraz using multi-stage cluster sampling method and were randomly divided into three experimental and control groups. Developmental Coordination Disorder Questionnaire (DCDQ7), Raven Intelligence Test and Movement Assessment Buttery for Children (MABC-2) were used to screen children and the Ulrich Gross Motor Skills Development Test (TGMD-2) was used to assess locomotor movement skills. Experimental groups performed the interventions for 8 weeks, Paired t-test and analysis of covariance were used to analyze the data. Results: The results showed that the locomotor movement skill score in the groups of cognitive rehabilitation, physical exercise and combined intervention from the pre-test to post-test stages increased significantly (P<0.05). While in the control group no significant difference was observed (P>0.05). Conclusion: Concomitant use of cognitive rehabilitation-related interventions with physical exercise is more effective in improving locomotor movement skill in children with developmental coordination disorders.

Purpose: This study was conducted to present the model of the effect of comprehensive quality management on job satisfaction, affective commitment and organizational citizenship behavior in the Ministry of Sports and Youth. Method: The statistical population of this study includes all employees of the Ministry of Sports and Youth, using simple random sampling, 253 of them were selected as statistical samples. The tools used in this study included Hartline and Farrell's job satisfaction questionnaires (1996); Moda et al. (1979) emotional commitment questionnaire; The Organizational Citizen Behavior Questionnaire of Teper et al. (2004) and the Comprehensive Quality Management Questionnaire of Zhang et al. (2000), whose formal content, and structural validity have been confirmed. Also in a study, questionnaires were distributed among 30 employees of the Ministry of Sports and Youth, using Cronbach's alpha, reliability of organizational citizen behavior questionnaires, job satisfaction, emotional commitment questionnaire and comprehensive quality management questionnaire. 0.81, 0.73, 0.75 and 0.76, respectively. To analyze the data, descriptive and inferential statistics (Pearson correlation coefficient, and structural equation model) were used in SPSS and LISREL software at a significance level of P <0.05. Results: The results show that total quality management has a positive and significant effect on emotional commitment (β = 0.67), job satisfaction (β = 0.61) and organizational citizenship behavior (β = 0.85). The results also shows that job satisfaction had a positive and significant effect on organizational citizenship behavior (β = 0.52) and emotional commitment (β = 0.75) and organizational citizenship behavior also had an effect on emotional commitment (β = 0.54). It has a positive and significant effect. Conclusions: Therefore, staff managers in the field of Warsaw should emphasize the presentation of these principles in order to increase productivity in the country's sports. It is suggested that the special method of evaluation of managers of the Ministry of Sports and Youth be designed based on quality awards and that the best managers be identified and encouraged in this regard every year.