درخت حوزه‌های تخصصی

From the long lost past to date, the outlook by developing and developed countries to the treatment with foreign investors has not been the same and passed numerous ups and downs. A transient outlook to the process of developments governing the international investment brings this to mind that the existing rules in this context have been due to political and economic factors and stimuli in different time periods. For being time two sides contracts of investment which is the most important sources among host countries and foreign investors due to matters of destructive circumferential subsistence & human right is not responsive of the needs & necessities in the field of foreign investment therefore, in this article has been tried to submit some solution for changing of worldwide foreign investment, moving to stable development and obtain the plans for international investment rights.

Urban spaces and in other words urban design and architecture have been found with close linkage with art and beauty especially the arts such as painting and sculpture. Addressing beauty at different areas such as creation of galleries to offer works of art, addressing form of urban spaces and representing works of art in urban environment have improved social life and increased identity, consensus and collective solidarity. On the other hand, it can provide an interesting and calm environment for the citizens and residents. Concurrent with the socio-political developments in the twentieth century and the progress of science and technology, all the areas of the arts were subjected to change. The metamorphosis of the art and stylistic developments took place and a large number of artists tended to innovative phenomena. Since the art at the twentieth century especially the second half of the twentieth century sought to affect the addressee, a group of the contemporary artists including sculptors have not known the tight enclosure of museums and galleries to represent their works and preferred to display their works at open space and wide and large places of cities. Representing works at open space requires largeness of dimensions of works at multiple scale and use of modern materials and techniques. Sol Lewitt (1928 - 2007) has been regarded among the artists at contemporary age at the area of Minimalism and Conceptual Art. American philosopher and theorist and contemporary art critic, Arthur Coleman Danto, has conducted articles in criticism to works by Sol Lewitt and has appeared in exhibition of his works. Lewitt made the earliest structures in 1965 and continued his activity at the 1970s by expansion of plans and planning for the larger projects which have been being made based on morphological and conceptual ideas. Ultimately his arrangements were proposed at huge scale and extended from the space of galleries and museums which tended to conceptual and minimalist art to the urban space. In the present research, works of this artist and ideas of Arthur C. Danto about minimalism and works of Sol Lewitt are analyzed. The main questions are as follow: What outcome representation of these works has in natural environment and urban space? how the border between art has removed the daily life and addressee?

The aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the Elon Plast Company of Kermanshah province. It is a functional purpose study with descriptive – survey method. The statistical population includes 100 employees of Elon Plast Company in Kermanshah province. A sample of 80 people was chosen using Cochran formula. Data were collected through organizational learning questionnaire of Nife (2001); marketing metrics of Nazari and Akbari (2015) and marketing performance questionnaire of Nazari and Akbari (2015). The validity (content, convergent, divergent) and reliability (factor loading, composite Reliability coefficient, and Cronbach’s alpha coefficient) of questionnaires indicated that the measurement tools are of good reliability and validity. The results of the research by SMART-PLS software and using t test statistics and path coefficients (β) showed that organizational learning has strong, direct and significant impact on marketing metrics and marketing metrics have strong, direct and significant impact on the marketing performance. Also, organizational learning has strong, direct, indirect and significant impact on the marketing performance. On the other hand, marketing metrics can play the mediating role in the relationship between organizational learning on marketing performance. On the other hand, organizational learning can improve the positive effect that marketing metrics have on the marketing performance as a moderating variable.

The aim of this study was to investigate the impact of management information system on employees’ performance of Tehran Province Water and Wastewater Company in district 5. The present study was an applied research in terms of purpose and a descriptive correlational survey in terms of method. Cochran's formula was used to determine sample size which was 219 employees. The statistical sample was selected using simple random sampling. A standard questionnaire was distributed among them to answer the questions. Some experts were asked to give their opinion on the face validity of the questionnaire. The reliability of the questionnaire was examined using Cronbach's alpha test. The data were analyzed using linear regression test. The results indicated that management information system affects employees’ performance, decision-making, and reducing time of activities in Tehran Province Water and Wastewater Company in district 5. Friedman test results to rank the impact of management information system on employees’ performance indicated that performance of employees is the first priority in terms of effectiveness.

The aim of this study is to investigate in-store antecedents and consequences experiences on Hyperstar Stores. There were investigated purchase intention, store environment and characteristics of employees as antecedents affecting in-store experiences; while diversion purchasing and customer satisfaction were considered as its consequences. There were designed two studies to test hypotheses. The first study was quantitative approach of an experimental study. Its population included students of Islamic Azad University in Tehran, Isfahan and Shiraz. The second study of quantitative approach in the current research is a descriptive-survey study. The variance analysis method was used to analyze the first study data. For this purpose, SPSS software was used in the first study. In the second study, PLS software and structural equation modeling method have been used. The results showed that experience-based purchase incentive affects affective and emotional experiences; and product-based purchase incentive affects cognitive experience. It was found that store lighting has more effects on emotional experience; and layout affects sensory and emotional experiences. It was also found that physical attractiveness and beaming employees influence all three types of in-store experiences, but staff helping affects emotional and cognitive experiences.

Identity crisis in today's architecture has become the concern of the scholars due to its compliance with modernity, inattention to humans' differences and variety in conditions and contexts for creating architecture works as well as its emphasis on the constant preset patterns. In such circumstances, "Iranian-Islamic architecture pattern" has been introduced by several scholars as a solution for reviving the historical and religious identity to architecture and complying it with the related fields. In this regard, the identification of key factors influencing the components of this pattern can affect the definition of this issue. Therefore, this article tries to introduce the components of Islamic-Iranian architecture and determine the consistency of these components with educational content of architecture (particularly, at B.A level). This study has employed a qualitative approach, determined the components of Islamic-Iranian architecture and the consistency of the content of architecture with that components through the simulation research method. The findings show that in the current program of architectural education, the share of training the Islamic principles, personal and social values and contexts is very low compared to the share of training the architecture tools. On the other hand, architectural education has mostly emphasized teaching the architectural tools rather than the fundamentals, which prevents the architecture students to form a holistic insight into the issue.