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The development of new technologies has confronted the entire domain of science and industry with issues of big data's scalability as well as its integration with the purpose of forecasting analytics in its life cycle. In predictive analytics, the forecast of near-future and recent past - or in other words, the now-casting - is the continuous study of real-time events and constantly updated where it considers eventuality. So, it is necessary to consider the highly data-driven technologies and to use new methods of analysis, like machine learning and visualization tools, with the ability of interaction and connection to different data resources with varieties of data regarding the type of big data aimed at reducing the risks of policy-making institution’s investment in the field of IT. The main scientific contribution of this article is presenting a new approach of policy-making for the now-casting of economic indicators in order to improve the performance of forecasting through the combination of deep nets and deep learning methods in the data and features representation. In this regard, a net under the title of P-V-L Deep: Predictive Variational Auto Encoders - Long Short-term Memory Deep Neural Network was designed in which the architecture of variational auto-encoder was used for unsupervised learning, data representation, and data reconstruction; moreover, long short-term memory was adopted in order to evaluate now-casting performance of deep nets in time-series of macro-econometric variations. Represented and reconstructed data in the generative network of variational auto-encoder to determine the performance of long-short-term memory in the forecasting of the economic indicators were compared to principal data of the net. The findings of the research argue that reconstructed data which are derived from variational auto-encoder embody shorter training time and outperform of prediction in long short-term memory compared to principal data.

Dimensionality reduction is among the data mining process that is used to reduce the noise and complexity of features in various datasets. Feature selection (FS) is one of the most commonly used dimensionalities that reduces the unwanted features from the datasets. FS can be either wrapper or filter. Wrappers select subsets of the feature with better classification performance but are computationally expensive. On the other hand, filters are computationally fast but lack feature interaction among selected subsets of features which in turn affect the classification performance of the chosen subsets of features. This study proposes two concepts of information theory mutual information (MI). As well as entropy (E). Both were used together with binary cuckoo optimization algorithm BCOA (BCOA-MI and BCOA-EI). The target is to improve classification performance (reduce the error rate and computational complexity) on eight datasets with varying degrees of complexity. A support vector machine classifier was used to measure and computes the error rates of each of the datasets for both BCOA-MI and BCOA-E. The analysis of the results showed that BCOA-E selects a fewer number of features and performed better in terms of error rate. In contrast, BCOA-MI is computationally faster but chooses a larger number of features. Comparison with other methods found in the literature shows that the proposed BCOA-MI and BCOA-E performed better in terms of accuracy, the number of selected features, and execution time in most of the datasets.

In the digital age, e - learning systems have been employed as new equipment in the higher education system in different universities. Consideringthe importance of optimization of this system, this research is aimed at providing a modelfor the effectiveness of e - learning at in higher education systems . The study is a descriptive survey study in terms of its data collection method . The population includes all the students of electronic courses at the University of Tehran . This population includes 1481 students of the University of Tehran in the academic year 2019 - 2020 . Regarding the population size, 300 students were selectedbased onstratified sampling, using Cochran ’ s formula.Lisrel and Amos softwarewere used for data analysis . In the first step, byliterature review, and based on the collected information, 87 components were identified to be related toe - learning effectiveness . Then, based on the highest frequency of the identified components in one hand, and their significance from the experts ’ viewpoints, on the other hand, 14 components were finally selected and classified in three major classes including;pedagogical, individual and technicalrelated factors.

The article is devoted to a comprehensive analysis of peculiarities of the content types, which can be placed in social media and Ukrainian Internet media, its differences, types of manipulation, and methods of prevention, perception, and distribution of unreliable information, determination of difference between fact and judgment. The article also analyzes the statistics of social media usage in Ukraine and around the world, using Facebook as an example. Various kinds and types of media existing on the Internet and traditional, conducted a survey of the most popular content using the Starch method, it was possible to identify how a person perceives one content that is placed on different media. The relationship between content type and media type is established. The phenomenon of information restriction, arising as a result of modern algorithms embedded in the Internet companies and social media, their positive and negative aspects and why, therefore, we are deprived of a choice among a wide range of other topics, and learning some other points of view was considered. Examining the origin and meaning of the "Information Bubble" term, the authors propose to use a different term, "Membrane of Relevance", which, in their opinion, is more relevant to the essence of the said concept. The authors propose to use a taxonomy method to determine the impact of content on a particular type of media, which will greatly simplify the content analysis process.

The motivation of this paper is to examine empirically the effect of social media marketing on value equity, relationship equity and brand equity on fashion apparel brand among Universiti Malaysia Kelantan (UMK) students who have high attributes of internet savvy’s and take delight in undertaking social media marketing. This study is backed by the use and gratification theory that creates desire for amusement and enhancement of information while people use social media marketing.  Data was collected by means of Google Form online survey from a total of 361 respondents. The simple random sampling approach was utilized to collect data from the respondents and data analyzed using the SPSS. The findings indicated that social media marketing activities, which are entertainment, interaction, trendiness, and customization had a positive effect on customers’ equity among students. The results confirm that social media marketing is one of the key success factors in enhancing customer equity. Further, the results showed that interaction is the first concern among the respondents. In other words, the communication between the apparel fashion brands industry with customers is important and helps to create relationships so that customers can get more information about them.