درخت حوزه‌های تخصصی

Agovernmentshouldusesocialmediaforcommunicatingwithitscitizen.Theengagement index score is one of the methods for assessing the rate of governmental success in using social media as a tool in establishing interactive relationships with its citizen. In general, the engagement index score is obtained by calculating the number of posts, number of likes and comments, and so forth on a single social media account. Therefore, we propose an integrated engagement index score for three social media: Facebook, Youtube and Twitter. In this work, we carry out a study for local governments in Indonesia. The engagement index score was adopted from the previous research. However, we modified the formula to get a better distribution score.Our modified formula generates the same ranking sequences with previous research.Also, Facebook and Youtubes’ reaction are considered in this work to analyzes the quality of sentiments to a Facebook fan page and Youtube channel of localgovernments.

Polling system is not trusted everywhere around the world it is very important in this modern world to replace the traditional polling system with the new technology. Some countries like United States, Japan, and India suffer from corrupted polling system. Major issues are faced by current polling systems like system hacking, vote rigging, vote manipulation, distributed denial of service attack, and online polling booth capturing. This paper will lead to the problems faced by the traditional polling system and how the new technology will provide the solution to that problem. Also, our purpose is to check the feasibility of the system by recording the transaction fees and evaluate the right way to spend the amount of gas in the transaction. This will highlight blockchain frameworks including blockchain as a service and polling system which is on blockchain that addresses all constraint introducing ethereum which is a blockchain-based distributed computing platform. Ethereum is open source, and publicly available with a system featuring smart contracts. It provides the cryptocurrency wallets that let you make cheap, instant payments with gas in the form of ethers. The ethereum community is the most active and largest blockchain community in the world. There is no centralized organization that controls ethereum.

Globalization is one of the important elements of external environment of the enterprises, that is why it is defined to be the main object of this study. The main signs of globalization in international trade and the qualitative / quantitative changes caused are studied, in particular, attention is paid to the mutual exchange of resources to solve international problems, including environmental ones. The transformation of competitive / monopoly relations under the influence of globalization in the areas of levels of cooperation, the ratio of competition / rivalry, the dependence of competition on innovation, models of competitive behavior are analyzed. The impact of globalization on economic processes of influences redistribution in the markets between residents and nonresidents is investigated, the factors that cause changes in investment activity of nonresidents are identified, namely the direct relationship between changes in the index of economic globalization and the number of foreign enterprises in Ukraine. Based on the research, the identified exogenous factors are complemented by such factors as protection of intellectual property rights and prevention of abuse of intellectual property rights, and endogenous - as a relationship of decisive influence on businesses in specific markets, management awareness of the impact of their transactions on the market and others. It is concluded that globalization does not take into account the national characteristics of individual economies, the resource potential of development, but involves the use of existing benefits, respectively, those who want to become part of it must acquire certain exclusivity, disseminate relevant information, introduce innovation in enterprise management systems, show interest in cooperation with the relevant participant for the development of digitalization, social and economic transformations.

The article examines the development of theoretical and methodological approaches and practical recommendations for improving the ecological and economic foundations of land management and land management at the local level in the example of the European Union. In practice, regional, spatial, strategic, landscape, and integrated types of land use development planning are most often used in the European Union. With the development of the market economy of European society, environmental problems arose, which prompted the development of landscape planning, both landscape-ecological and socio-economic aspects of territorial development. The experience of landscape planning was introduced in Germany, which later became used in almost all European countries. The study and direct comparison of existing landscape planning systems in different European countries, and their reduction to several basic features are not possible and impractical because these systems are very different. This is due to a number of reasons: history, features of political systems, cultural traditions, level of economic development, the nature of legal systems and property relations. Landscape planning in the European Union is going to be one of the tensest areas of activity in the future, and Ukraine must take an active part in this process.

With the development of a new stage of the industrial revolution, the importance of digitalization of business development tools is growing. The purpose of this article is to study the applied aspects of digital marketing tools usage for business development in the B2C market. To achieve the purpose and objectives of the study general and special methods are used: comparative analysis of the results of economic and statistical surveys; method of expert assessments by questionnaires using a 5-point Likert scale. The concordance coefficient was used to determine the consistency of the experts' opinions taking into account the related ranks in method of expert assessments. According to the results of the research, it is established that the Ukrainian business of the B2C sector was actively mastering digital marketing tools. The analysis of penetration level of digital technologies in the development of trade business showed the emergence of basic conditions for updating marketing tools to influence the B2C market. There is a rapid coverage rate of multi-purpose use of the Internet among consumers and businesses; gradual growth of digital skills among practitioners; positive dynamics of development of interactive services in the trade sphere. However, the level of use of the retail businesses websites remains low in many spheres of customer service. An important trend of the current development stage of the consumer market is the usage of business Internet platforms designed for mass dissemination of information. Effective marketing channels of interaction with consumers include social media (social networks, blogs or microblogs, websites with multimedia content, knowledge sharing tools), websites, e-shops, and sales via mobile devices. According to the results of expert evaluation, foreground digital technologies, which are able to bring business to a qualitatively new level of interaction with consumers and the provision of trade services have been identified. These are artificial intelligence and cognitive technologies, BigData, Internet of Things (IoT), and cloud computing. The structural and logical scheme of research of digital marketing tools is used for business development which includes two stages is offered. In the first stage, trendwatching, benchmarking and evaluation of internal opportunities for the use of digital marketing tools are performed. In the second stage, three components of digital readiness of business are defined: technological; competence; institutional. The obtained results form the basis of further research to determine the priorities of adaptive digital business behavior for the productive use of existing digital opportunities.

The special issue aims to cover the latest research topics in designing and deploying visual information analytics and management techniques using deep learning. It is intended to serve as a platform to researchers who want to present research in deep learning. The special issue focuses explicitly on deep learning and its application in visual computing and signal processing. It emphasizes on the extent to which Deep Learning can help specialists in understanding and analyzing complex images and signals. The field of Visual Information Analytics and Management is considered in its broadest sense and covers both digital and analog aspects. This involves development of techniques for image analysis, understanding and restoration. Deep learning techniques are effective for visual analytics. Deep learning is a fast growing area and is gaining impetus for application in various fields. Therefore, in this special issue, the objective is to publish articles related to deep learning in various problems of visual information analytics and management.

Heart disease is stated as the world's biggest killer. The risk factors of this deadly disease are due to some bad habits such as being overweight, bad eating diet, smoking, assumption of alcohol, etc. Nevertheless, patients can live a healthy lifestyle if they have the proper guidance of persuasive-emotional featured technologies. In line with this, this study focuses on developing an emotional-persuasive habit-change support mobile application called BeHabit to improve heart disease patients’ lifestyles. Persuasive-emotional features are two different features that are integrated with BeHabit to distinguish this application from the existing ones. The proposed system is designed, implemented, tested, and evaluated by 10 users. In conclusion, the users are satisfied to used BeHabit to change their bad habits. Emotional and persuasive features that are integrated into BeHabit are the key to help patients to change their bad habits. BeHabit and the integrated feature can be used as a guideline for healthcare developers and providers for the improvement of mHealth services.