INTRODUCTION: Considering the importance and significance of organizational virtue in promoting the performance of organizations, the present study was conducted with the aim of establishing a model of organizational virtue in the Red Crescent Society of Tehran province. METHODS: This qualitative research is applied in terms of objective, which was conducted using the Grounded Theory approach. The study population includes academic members and experts of the RCS of Tehran province. Using purposive sampling method, data saturation occurs after 15 interviews with the experts. Data was collected by using semi-structured interview and data analysis has been done in three stages of open, axial and selective coding. FINDINGS: The results showed that organizational virtue in the RCS of Tehran province is influenced by five dimensions which are effective factors. Considering the facilitating factors of organizational virtue as contextual conditions; the factors that inhibit organizational virtue as intervening conditions; components and indicators of organizational virtue as approaches will promote the organizational virtue in the RCS of Tehran province as much as possible. CONCLUSION: The proposed model for organizational virtue in the RCS shows that five dimensions: optimism, empathy, trust, responsible leadership and ethics as the effective factors in promoting organizational virtue in the Society that considering contextual conditions, intervening conditions, actions and reactions will increase organizational virtue in the Society.
