درخت حوزه‌های تخصصی

Oil became one of the pillars of Iran's economy from the beginning of the 14th century AH, and its traces can be seen in all political, economic and social developments since then. Iran's economy is affected by oil and its revenues through various mechanisms. The problem of this research is to analyze one of the dimensions of the effect of oil on Iran's political economy, that is, the government's economic policies between 2013 and 2021. The purpose of the research is to identify the effects of oil on the government's policies and to provide the basis for reducing the negative effects. The descriptive-analytical research method and the method of data collection will be library studies and official statistics. According to research data, domestic and international developments have caused fluctuations in oil production, price, and income, and these fluctuations are caused by certain economic policies such as financial indiscipline, inflationary programs, and relative neglect of the tax system. And it has resulted in an increase in the Gini coefficient. These policies lead to the occurrence of some economic-social phenomena and the fluctuation of economic indicators, such as the failure to achieve the goals of development plans, rising inflation rates, increasing or decreasing the class gap, creating employment in a limited way and ultimately disequilibrium. Industry, agriculture and service sectors have grown. Although in some cases, such as job creation, oil income has had positive consequences, but mainly the consequences of oil income fluctuations have been negative and hindered economic progress.

Purpose: The purpose of this research is to provide a framework for innovative social media marketing strategies to address the impacts of health crises on small and medium-sized enterprises (SMEs). Method: This research is applied in nature, based on a survey-exploratory approach, and employs a qualitative methodology. The statistical population consists of experts in urban management and human resources management. Using the theoretical sampling method, interviews were conducted with 15 experts until theoretical saturation was achieved. The collected data were analyzed using content analysis. Findings: The research findings resulted in a comprehensive model comprising five main themes and eighteen sub-themes. These include: driving factors (online brand communities, social listening, customer participation marketing, prosumer (producer-consumer) influencer marketing, gamification), strategic factors (increasing engagement, product/service development, increasing brand awareness, creating word-of-mouth advertising, increasing brand credibility), facilitating factors (brand associations, strengthening brand identity), primary outcomes (correctly understanding consumer needs and opinions, creating value for consumers),  secondary outcomes (market development and new customer acquisition, sales promotion, loyalty promotion). Conclusion: The study provides a practical framework to enhance SME resilience through innovative social media strategies during health crises, emphasizing key driving, strategic, and facilitating factors along with their outcomes.