درخت حوزه‌های تخصصی

INTRODUCTION: The achievement of organizational goals depends on the ability of employees to perform the assigned tasks and adapt to the changing environment. The implementation of training and improvement of human resources allow people to effectively continue their activities and increase their efficiency in accordance with organizational and environmental changes. The present study aimed to assess the impact of information and communication technology on self-directed learning among Employees at the Red Crescent Society of Tehran. METHODS: This research was applied-descriptive and survey-type. The statistical population of the current research included all 1800 employees at the Red Crescent Society of Tehran. Based on Cochran's formula, 317 subjects were selected by simple random sampling and answered the questionnaires. To check the variables of the research, a 73-item questionnaire was used, which assesses the two variables of information and communication technology and self-directed learning. The validity of the questionnaire was confirmed by experts' opinions, and its reliability was assessed by Cronbach's alpha method. Research hypotheses were tested by structural equation modeling using LISREL software. Confirmatory factor analysis was used to measure the indicators of the questionnaire, and the model of path coefficients and significant coefficients was applied to examine the hypotheses. FINDINGS: The results of the analyses demonstrated that information and communication technology and each dimension of using computers, media (radio and television), the Internet, educational software, and mobile phones had a significant positive effect on self-control, willingness to learn, and self-management among the employees at Red Crescent Society of Tehran. CONCLUSION: In every organization, the management must make sure that the employees recognize the importance of learning since it is a key factor in the success of the organization. It is necessary for the management of every organization to remove mental models and old beliefs and, considering the role of information technology in learning and creating transformations in learning methods, provide the grounds for its application among employees.

The present study explained the effective components' role in the relationship between investment efficiency and tax avoidance. The study's statistical population is the firms listed on the Tehran Stock Exchange. Using the systematic elimination sampling method, 128 companies were selected as the research sample in the 8 years between 2014 and 2021. Data for measuring the variables were collected from the Codal website and the companies' financial statements; preliminary calculations were made in Excel; then, the research hypotheses were analysed and tested using a multivariate regression model with panel data in Stata and Eviwes software. The results show that tax avoidance has a negative effect on investment efficiency. Also, the comparability and readability of financial statements have an inverse effect on the relationship between tax avoidance and investment efficiency. It can be concluded that the comparability and readability of financial statements weaken the inverse relationship between tax avoidance and investment efficiency. Other findings showed that the company's information environment has a direct and significant effect on the relationship between tax avoidance and investment efficiency, and competitive power does not significantly affect the relationship between tax avoidance and investment efficiency.

Purpose: Dynamic features of the market, increased competition, and globalization are primary requirements of active participation in new markets. These days, only companies which benefit from digital agility and function fast, as well as flexibly, can grow and expand their market. The present study aimed to design and illustrate a model of agile digital marketing capabilities in the insurance industry in Iran.Methodology: The present study is aimed at presenting a model of agile digital marketing capabilities in insurance industry by using semi-structured interviews. By nature the study is exploratory and qualitative; concerning research objective it is an applied study; it is, also, a descriptive survey study in terms of data collection. The population includes all senior managers of insurance firms and decision-makers in digital marketing of insurance industry. Accordingly, the sample includes 42 participants with required subject-matter experience and skill and expertise. By means of qualitative research methods in marketing, and the real-world data-based grounded theory (GT) systematic paradigm, the study tried to present a theoretical model.Findings: Based on the interview data and following the grounded theory approach, 246 open codes and 41 themes were identified regarding the agile digital marketing capabilities in the insurance industry. In this research, the main categories are Flexibility, Prediction and accountability-prevention, Quality, Reconfiguration, Functional mutual cooperation, Convenience and reaction speed, Perception, Trust and safety, Integrity of skills and performance, the ability of technical integration, the ability of organizational integration. In  addition to the central dimension, five other components (Casual factors, Contextual factors, Intervening factors, Strategies, and Consequences) were identified.Discussion and Conclusion: The final result of the study is a relatively comprehensive and complete paradigm based on the requirements and characteristics of the insurance industry. The present study aims to expand theoretical foundations and the existing literature on digital agile marketing through an applied and appropriate model, whereas previous researches are focused on speed and accuracy, or on organizational structure, culture, manpower, information equipment, technology, and process, or on reaction speed, flexibility, and responsiveness.  Also, the importance of channels, social media, digital communication, digital technology in digital marketing, and social networks, as well as the special value of the brand , are common knowledge. Studies, also, allude to team-making and management support, and culture . Also, in some cases, adaptability to changeable conditions, cooperative approach, integrative workplace, innovation speed, concentration on prediction, and monitoring market needs were attested in previous literature