درخت حوزه‌های تخصصی

Security as one of the basic human needs has a special place in relaxation, comfort and spiritual needs provision. For this reason, security is always of managers, planners, architects and urban designers' interest. Solutions and strategies of security provision have been fundamentally changed following prevailing change of housing architecture patterns from homes to residential complexes and high-rise buildings. Principles, concepts and patterns of residential complexes form are also more originated from its resources and ideas shaping namely Western culture rather than Iranian-Islamic foundations. Individual and social security is emphasized as one of effective aspects in housing design and residential complexes in Islam. The present study was done aimed to explain a conceptual framework for Iranian-Islamic design of residential complexes. The method is a qualitative type and using documents and Islamic texts and also a few examples of residential complexes and validation by experts. The results of the study show that two main principles are dignity and privacy and subsidiary principles are contentment, clarity, nature, evolution from diversity to unity, classification and spatial hierarchy and proximity of the main structure of conceptual framework of individual and social security in residential complexes.

The aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the Elon Plast Company of Kermanshah province. It is a functional purpose study with descriptive – survey method. The statistical population includes 100 employees of Elon Plast Company in Kermanshah province. A sample of 80 people was chosen using Cochran formula. Data were collected through organizational learning questionnaire of Nife (2001); marketing metrics of Nazari and Akbari (2015) and marketing performance questionnaire of Nazari and Akbari (2015). The validity (content, convergent, divergent) and reliability (factor loading, composite Reliability coefficient, and Cronbach’s alpha coefficient) of questionnaires indicated that the measurement tools are of good reliability and validity. The results of the research by SMART-PLS software and using t test statistics and path coefficients (β) showed that organizational learning has strong, direct and significant impact on marketing metrics and marketing metrics have strong, direct and significant impact on the marketing performance. Also, organizational learning has strong, direct, indirect and significant impact on the marketing performance. On the other hand, marketing metrics can play the mediating role in the relationship between organizational learning on marketing performance. On the other hand, organizational learning can improve the positive effect that marketing metrics have on the marketing performance as a moderating variable.

At the current competitive world, managers of organizations should respect desires of customers and pay specific attention to factors affecting customer’s behavior to provide conditions for better realization of organizational goals and customer’s satisfaction. This study is a descriptive-analytical study and statistical population in this study consists of customers of Southeast Tehran Tejarat Bank Branches. The aim of this study is to investigate the impact of social, cognitive and emotional factors on customer’s behavior of Southeast Tehran Tejarat Bank Branches. Sampling is done using two-step cluster sampling method and 300 samples are selected through the list of long-term depositors of bank (N=1400). The data have been collected using questionnaire and using SPSS software have been analyzed and descriptive and inferential statistical methods including Pearson correlation and linear regression. The results obtained from testing research hypotheses show that there is strong and significant relationship between social, cognitive and emotional factors with customer behavior of Southeast Tehran Tejarat Bank Branches. Therefore, it could be mentioned that paying attention to these factors has significant effect on supplying better services and gaining customer’s satisfaction.

The aim of this study was to investigate the impact of management information system on employees’ performance of Tehran Province Water and Wastewater Company in district 5. The present study was an applied research in terms of purpose and a descriptive correlational survey in terms of method. Cochran's formula was used to determine sample size which was 219 employees. The statistical sample was selected using simple random sampling. A standard questionnaire was distributed among them to answer the questions. Some experts were asked to give their opinion on the face validity of the questionnaire. The reliability of the questionnaire was examined using Cronbach's alpha test. The data were analyzed using linear regression test. The results indicated that management information system affects employees’ performance, decision-making, and reducing time of activities in Tehran Province Water and Wastewater Company in district 5. Friedman test results to rank the impact of management information system on employees’ performance indicated that performance of employees is the first priority in terms of effectiveness.

Colors affected life by different ways. The basic principles of each color and how to use it in creating a suitable environment is important in medical centers; Color therapy is associated with different aspects, including color therapy can be associated with the nature of different cultures, its impact on eliminating or reducing physical disorder, physical, mental and emotional impact of color on workplace health and industrial psychology, creativity and especially its application in medicine and the hospitals. Therefore purpose of this study, hospital inpatient care is designed to evaluate the effect of color in this way can be effective in improving the quality of the hospital environment and thus accelerating healing and reducing anxiety in the lead. In this regard, this study is a comprehensive review and searches the corporate sites and reputable domestic and foreign electronic databases were conducted. A review of studies show that proper choice of colors and harmony of colors, can reduce hospitalization time and reduce stress in patients in the hospital environment. So this raises the right choice of colors in health centers improve their patients but inappropriate choice of colors can irreparable psychological effect on the patient.

Security has always been one of the most basic needs of human and improves social interactions, personal and social peace, prosperity of the people and thus caused the improvement of society. Modern urban spaces admitting to crimes and aberrations resulting in lack of security in the city, Security Survey in urban areas is an important issue. This paper examined the impact of residents' sense of safety in urban areas. It uses applied research and descriptive analysis. Quantitative methods and techniques used for evaluating data from the survey (see questionnaire). It studied two areas of Arak city: Hepco (Zone 1) and Ayatollah Saeedi (zone 4) .Research findings suggest that environmental differences are effective on the level of security in the city. People who live in zone1 feel more security than residents of zone 4 at night. Also the women feel more insecurity than men at night. Also between 4 studied subjects (men and women of both areas) men and women of zone 4 use other places for shop and fun more than men and women of zone 1. Also in both areas women use other places more than men .both groups have same ideas about the safe and unsafe places. The majority of them evaluate silent streets, one-way streets and low traffic areas as insecure places. In addition, people considered the presence of police and security forces, promoting the cultural and pay more attention to city design as an important factor of creating the sense of security.

Islamic architecture has a fundamental dignity and tries to preserve the spiritual and immortal elements. The most sensible characteristic of this type of art is the compatibility with the nature of Islam; monotheism, which the mosque architecture provides the best bed for such purpose. The main model for constructing mosques, from both outward and internal spiritual truths point of view, is the Kaaba. It is considered as a religious and holly symbol in Muslims’ all issues. Since the Islamic artist in Islamic architecture seeks the means through forms, therefore, in addition to engineering appearance of Kaaba, which is the model of Islamic mosques’ architecture, its innate mysteries are also emanated in this type of art. Quiddity of these mysteries and their advent quality in the architecture of the mosques is the main issue we are confronting with. This research tries to uncover the coded forms of Kaaba and come out of the attaining unique secrets of these forms in the rational and material world and the way of their emanation in the Islamic architecture, which is the main purpose here. Achieving this purpose is due to benefiting from theological sciences, studying Islamic narratives and verses, and also philosophical, theosophical and knowledge studies which are in descriptive and library types. It is possible to reach the depth of existential philosophy of Kaaba under the shadow of these investigations and the basics of the Islamic architecture would be considering in the next phase and that information in literature review, which features the mysteries of Kaaba would be interpreted in this sacred art. These studies clarify that Kaaba is a secret of unique being of God and it is the emanation of his terrestrial form in divine heaven. Thus, mosques’ architecture is an appearance of the divine house trying to create sacred atmosphere, to indicate this eternal truth and capable the human being to connect to his idol and reach to the final destination of the creation, which is knowing the single God.

Biology has been a brilliant teacher and a precious textbook to man-made construction for thousands of years, because it allows one to learn and be inspired by nature’s remarkable and efficient structural systems. Concepts unfortunately have this in common that in general use often specifies incorrectly some phenomena. There was a turning point in each period of time which human has discovered a new sight about the world and nature order in a way, and then has presented this relation by numeral, artful and industrial language. The relation between nature and human considers different periods. At first it was bio-utilization which degrades the value of nature as a source of energy and material. After revolution in science development and attention to the damages which they made to environment, they tried to change their look to this issue and expand the mean of relation between human and nature. Birth of such word like bio architecture emphasize on the new point of view at nature. The role of nature and importance of natural resources in human’s social-economic (and even his psychological) life is undeniable, and also it is essential to note that God is the Creator and man the explorer. This paper aims to call a close multidisciplinary collaboration that promotes engineers to build more sustainable and smart structural systems for bridges in the 21st century. In this article survey the introduction of bionic architecture and related categories.

Following the creation of economic, social and environmental issues in metropolises, strategies aimed to build new cities to decentralize, attract the overflow of crowed population and reduce its activity, in order to enhance the quality of life and to organize the population and activity in urban areas. In the present study, the role of spatial planning for new towns in the metropolitan suburbs of Mashhad or in other words, the role of these new towns on the space balance, creating the employment and self-sufficiency and to absorb some part of Mashhad’s population has been studied. In this regard, in addition to the library studies and comparisons of existing status with the predicted targets for studying new cities, two series of questions regarding the condition of every new town, as well as analysis network process (ANP) were used to assess their success and to rank them. Results showed that the infrastructure’s indicator plays the greatest role in the success or failure of these cities in achieving their goals, so if the government does not provide the platform and infrastructure, new towns policy does not help resolve the crisis of metropolitans. After infrastructure, employment, attraction of people and accessibility have almost equally important and are in secondary importance. Eventually, our results revealed that Gulbahar has been more successful than Binalud, According to the results of the present study, the coordinated and proper management at national and regional levels, especially in the Mashhad conurbation, creation of employment opportunities, improving the identify and the quality of new towns and provide appropriate services is necessary and essential to citizens.