درخت حوزه‌های تخصصی

Despite the vital role of information in relational-oriented firms, there are limited studies on the impact of information quality on relationship marketing. To address this gap, this study develops a conceptual model to examine the impact of information quality on the successful implementation of relationship marketing by assessing the mediating role of salespeople's relational competency. The proposed model is tested using structural equation modeling (SEM) technique with data collected from 140 employee-customer pair sample of Shatel Group (Tehran, Iran). Stratified sampling is our applied research methodology, we also employed questionnaire for data collection. The results indicate that while there is no meaningful relationship between information quality and salespeople's relational competency, there is a significant relationship between salespeople's relational competency and relationship marketing. Accordingly, it could be concluded that salespeople's relational competency cannot act as a mediating variable and thus information quality cannot affect relationship marketing indirectly.

This paper discusses recent research on methods for estimating configuration parameters for the Matrix Comparator used for linking unstandardized or heterogeneously standardized references. The matrix comparator computes the aggregate similarity between the tokens (words) in a pair of references. The two most critical parameters for the matrix comparator for obtaining the best linking results are the value of the similarity threshold and the list of stop words to exclude from the comparison. Earlier research has shown that the standard deviation of the token frequency distribution is strongly predictive of how useful stop words will be in improving linking performance. The research results presented here demonstrate a method for using statistics from token frequency distribution to estimate the threshold value and stop word selection likely to give the best linking results. The model was made using linear regression and validated with independent datasets.

Over the last 20 years, and particularly with the advent of Big Data and analytics, the research area around Data and Information Quality (DIQ) is still a fast growing research area. There are many views and streams in DIQ research, generally aiming at improving the effectiveness of decision making in organizations. Although there are a lot of researches aimed at clarifying the role of BIG data quality for organizations, there is no comprehensive literature review that shows the main differences between traditional data quality researches and Big Data quality researches. This paper analyzed the papers published in Big data quality and find out that there is almost no new mainstream about Big Data quality. It is shown in this paper that the main concepts of data quality does not changes in Big Data context and that only some new issues have been added to this area.

This paper describes a series of experiments in using logistic regression machine learning as a method for entity resolution. From these experiments the authors concluded that when a supervised ML algorithm is trained to classify a pair of entity references as linked or not linked pair, the evaluation of the model’s performance should take into account the transitive closure of its pairwise linking decisions, not just the pairwise classifications alone. Part of the problem is that the measures of precision and recall as calculated in data mining classification algorithms such as logistic regression is different from applying these measures to entity resolution (ER) results.. As a classifier, logistic regression precision and recall measure the algorithm’s pairwise decision performance. When applied to ER, precision and recall measure how accurately the set of input references were partitioned into subsets (clusters) referencing the same entity. When applied to datasets containing more than two references, ER is a two-step process. Step One is to classify pairs of records as linked or not linked. Step Two applies transitive closure to these linked pairs to find the maximally connected subsets (clusters) of equivalent references. The precision and recall of the final ER result will generally be different from the precision and recall measures of the pairwise classifier used to power the ER process. The experiments described in the paper were performed using a well-tested set of synthetic customer data for which the correct linking is known. The best F-measure of precision and recall for the final ER result was obtained by substantially increasing the threshold of the logistic regression pairwise classifier.

The Central Statistics Agency (BPS) is a government institution that has the authority to carry out statistical activities in the form of censuses and surveys, to produce statistical data needed by the government, the private sector and the general public, as a reference in planning, monitoring, and evaluation of development results. Therefore, providing quality statistical data is very decisive because it will have an impact on the effectiveness of decision making. This paper aims to develop a framework to determine priority of solutions in overcoming data quality problems using the Analytic Hierarchy Process (AHP). The framework is built by conducting interviews and Focus Group Discussion (FGD) on experts to get the interrelationship between problems and solutions. The model that has been built is then tested in a case study, namely the Central Jakarta Central Bureau of Statistics (BPS). The results of the study indicate that the proposed model can be used to formulate solutions to data problems in BPS.

The quest for improving the software quality has given rise to various studies which focus on the enhancement of the quality of software through various processes. Code smells, which are indicators of the software quality have not been put to an extensive study for as to determine their role in the prediction of defects in the software. This study aims to investigate the role of code smells in prediction of non-faulty classes. We examine the Eclipse software with four versions (3.2, 3.3, 3.6, and 3.7) for metrics and smells. Further, different code smells, derived subjectively through iPlasma, are taken into conjugation and three efficient, but subjective models are developed to detect code smells on each of Random Forest, J48 and SVM machine learning algorithms. This model is then used to detect the absence of defects in the four Eclipse versions. The effect of balanced and unbalanced datasets is also examined for these four versions. The results suggest that the code smells can be a valuable feature in discriminating absence of defects in a software.

The aim of this study is to analyze the factors affecting the acceptance of electronic health on the basis of the theory of planned behavior. E-health is a growing field of health communication that entails using medical informatics, public health, and trades. As a result, E-health facilitates the provision of health information and services through the internet and related technologies. In this regard, this study aims to explain the acceptance of e-health by its beneficiaries such as physicians, patients, and healthcare managers. The results have shown that the most important factors affecting the acceptance of e-health are:  1. Organizational related factors of e-health services; 2. Human-related factors of acceptors; 3. Environment-related factors; 4. Factors associated with financial sources and expenditures; 5. Technical and infrastructural factors. Taking advantage of interpretive structural modeling, we demonstrated these factors and determined the level of their reciprocal relations.