درخت حوزه‌های تخصصی

Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and verbal commercial advertisements which were recorded and rewritten in order to investigate verbal groups in the sentences in terms of process and function types and subsequently compare the two bodies. The results showed that material and relational processes had highest frequency in Persian language in terms of ideational metafunction. From the interpersonal metafunction perspective, information function was frequent in most cases. Regarding these factors, there was no significant difference between verbal and written bodies.

Code-switching is known to be a widespread phenomenon among bilinguals and in ESL/EFL teaching/learning process; it refers to any alternate use of two codes or languages within the same conversation or even the same utterance. The present study is an attempt to investigatethe functions, types and frequencies of code switching in students discourse in the context of ELT classrooms.The study also explores the relationship between the language proficiency level of the students and their use of code switching. To achieve this end, two groups of students (at two different levels of proficiency) from two classes of general English courses in an institutional program in Oil Ministry Center of Isfahan were selected as participants. All sessions of an entire semester were videotaped. A coding scheme was developed for classifying students’ instances of CS into relevant functions.The data were tabulated, and frequencies and percentages were conducted by SPSS program. The findings indicate that the majority of CS in the classroom is highly purposeful, and related to pedagogical goals. Also, the research found that pedagogical functions were more frequently fulfilled through CS compared to social functions. The findings of this research suggest that code switching is a necessary tool for teachers due to a number of pedagogical considerations in ET classrooms and can give teachers a clue to have a better understanding of student code switching in ELT classrooms and use CS in the direction of teaching and effective learning.

This study tried to examine the relationship between language strategies/sources and ideologies, and how ideologies are constructed and expressed through language strategies in different English newspapers with different political contexts. The focus of the study was on the style of representation of Syrian civil war in Tehran-Times and Asharq Al-Awsat newspapers. The data from these newspapers were culled from 2012 to 2013. The analyzed texts, which was conducted on the basis of Van Dijk’s (2000) Us-Them and M.A.K. Halliday’s (1985) Transitivity Theory, revealed that the newspapers passivized, downgraded, legitimatized, delegitimized, euphemized, and demonized the involved parties in the war in order to show their desired parties’ standpoint as positive, their positive actions overstated and their negative actions understated. The findings of the study provides implications for syllabus designers, material developers, and language teachers to equip language learners with decent communication and increase their awareness regarding the use of different language sources in a variety of communication contexts.

Rhetorical structure is helpful in improving how the writers maintain cohesion in their writings. This study examines how the Iraqi writers maintain cohesion in the text by analyzing the various rhetorical moves in Azzaman, an online Iraqi newspaper. To this purpose, twelve opinion articles from Azzaman Iraqi newspaper, published from January 2013 to June 2013 were analyzed. The findings revealed a common rhetorical pattern: the introduction section, the intermediate section, and the coda section (conclusion stage). All these were frequently used, but the use of intermediate section (solution stage) and coda section (moral stage) were less frequently-used in comparison with the introduction section. The findings of this study reflect the way Iraqis write opinion articles in English newspapers, and generally show that the use of similar patterns in the rhetorical structure mirrors the writing of second language writers’ writing to convey information to second language readers.

Beliefs are an important aspect of any learning program as they affect the way teachers and students define their roles, and the way they approach their duties and responsibilities. Besides, they highly affect teachers’ practices, methods, and lesson plans. The importance of beliefs inspired the present researchers to evaluate and compare EFL teachers’ beliefs before and after a teacher training course (TTC) at language institutes in Isfahan to see if teacher training program influence the enrolled teachers’ beliefs about different aspects of a learning situation. To this purpose, a modified version of Beliefs about Language Learning Inventory (BALLI) was administered to a total of 110 Iranian EFL teachers in Isfahan. The teachers came from different majors (TEFL, translation, English literature, and other non-English majors), and were further divided into two groups: those who had participated in at least a TTC, and those who had no experience of attending a TTC. The BALLI scores of the teachers were then classified and analyzed by a t test and an ANOVA. The results revealed that beliefs about language learning did not significantly change in the wake of attending a TTC, and that no significant difference was observed as far as the participants’ field of study was concerned.

This study aimed to shed light on young Iranian EFL students’ oral proficiency improvement through explicit instruction of formulaic sequences (FSs). This pretest-posttest quasi experimental study was conducted in a bilingual school in Shahrekord, Iran. Accordingly, based on ACTFL OPI test, two groups of low intermediate students with age range of 11 to 12 were chosen to be assigned as control and experimental groups. The control group with 20 participants continued its regular instruction focusing on analytic grammar rules and discrete vocabulary, while the experimental group with 40 participants received explicit FSs-based instruction through readings, by adopting a teaching procedure inspired by Lewis’ prescribed strategies for lexicon instruction. After 24 sessions of instruction, the participants were interviewed again, and their oral performance was recorded and transcribed to be scored by two experienced judges. Subsequently, ANOVA results revealed the significant oral proficiency improvement of experimental group in comparison to the control group, pointing to the effectiveness of FSs instruction.