محمد تابان

Purpose- Nowadays, the importance of rural business development and its key role in advancement of countries is undeniable. Development of rural business is considered as the main strategies for economic, socio-cultural development of deprived areas and it is used as a solution to poverty alleviation, poverty reduction, social and economic justice. Thus, the present study is aimed to provide a model for rural business development in Ilam province.Design/Methodology/Approach- To this end, a mixed-method approach (both quantitative and qualitative) was applied. The population of this research in the qualitative part includes experts and in quantitative section are the owners of rural businesses in Ilam province. To select the sample in the qualitative part of the research, snowball method was carried out and 12 people were selected. Also, in quantitative phase 120 owners of rural businesses in Ilam province were selected. Data collection tool in qualitative section was semi-structured interviews and in quantitative part was standardized questionnaire. In order to analyze data in the qualitative section thematic analysis method and in quantitative section structural equation modeling (SEM) was used.Findings- The results showed that 57 indicators in the form of 15 sub-themes and 6 main themes including: marketing capability, competitive intelligence, government policy, entrepreneurial empowerment, strategic communication and social acceptance were identified as factors affecting the development of rural businesses in Ilam province.Originality/value- In present research, marketing capability, competitive intelligence, government policy, entrepreneurial empowerment, strategic communication and social acceptance have been identified as the factors affecting the development of rural businesses. The results of this research can help the authorities to have a deeper insight into the factors affecting the development of rural businesses as well as create strategic planning in order to successfully perform the development of rural businesses.

INTRODUCTION: The Red Crescent Society of the Islamic Republic of Iran is one of the most effective service-oriented organizations in the country which has a high potential for trust building and role modelling. Using human resources with a humanitarian approach and identification of causal, contextual, and intervening factors that lead to building trust contribute to the excellence of this popular institution. Therefore, this study aimed to present a model of organizational trust based on the assumptions of human resources in service-oriented organizations, particularly The Red Crescent Society of the Islamic Republic of Iran, using the meta-synthesis approach. METHODS: This is a qualitative cross-sectional study, in which 1,269 relevant articles published between 2010 and 2022 were collected from the Web of Science database. A total of 85 articles were selected and used, as the basis for the data extraction, to determine trust building based on the assumptions of human resources theories in the interpretive paradigm. FINDINGS: Trust building in the Red Crescent Society is one of its essential elements due to the impact of environmental and human variables. Therefore, this study identified causal conditions (organizational factors, job, employees), background conditions (culture, ethics, religion, individual, organization, intervening conditions (managerial, occupational, and psychological), strategies (new leadership, transparency, Quantum management, talent management), and the outcomes (including organizational citizenship behaviour, social responsibility, organizational spirituality), which included a total of 28 common features and 152 components. CONCLUSION: Based on the obtained results, trust-building management methods in the Red Crescent Society include open communication, brainstorming, collaborative management, a supportive atmosphere, and effective strategies in the functional dimensions of the Red Crescent Society, including new leadership, behavioural assumptions of managers, as well as decision-making in terms of content, time, model, cognition, and approaches of transformative leadership, ethical and pure leadership, positive and servant leadership, and distributed and intellectual leadership.