مطالب مرتبط با کلیدواژه
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COVID-19
منبع:
مطالعات بازاریابی ورزشی دوره ۴ پاییز ۱۴۰۲ شماره ۳ (پیاپی ۱۵)
108 - 128
حوزههای تخصصی:
توسعه نوآوری در محصولات و خدمات به عنوان یک استراتژی بسیار موثر برای کسب مزیت رقابتی شناخته شده است. این مطالعه با هدف بررسی تأثیر مدیریت ارتباط با مشتری الکترونیکی (e-CRM) بر قابلیت های نوآوری اماکن ورزشی، با تمرکز بر نقش تعدیل کننده کوید-19انجام شد. این پژوهش که به عنوان پژوهش های کاربردی و توصیفی از نوع همبستگی طبقه بندی شده است، از پرسشنامه برای جمع آوری داده ها استفاده شده است. برای اطمینان از پایایی پرسشنامه ها، از معیارهای اعتبارسنجی مختلفی مانند روایی واگرا، شاخص های آلفای کرونباخ، بار عاملی و پایایی ترکیبی استفاده شد. جامعه پژوهش مشتمل بر مشتریان اماکن ورزشی شهر تبریز بودند که تعداد 260 نفر به روش نمونه-گیری در دسترس انتخاب شدند. تجزیه و تحلیل داده ها با استفاده از IBM® SPSS® Amos TM 26، انجام شد و نتایج برای آزمون مدل و بررسی فرضیه ها مورد استفاده قرار گرفت. نتایج نشان می دهد که e-CRM، شامل جنبه هایی مانند مدیریت دانش، مشتری مداری، و فناوری مدیریت ارتباط با مشتری، به طور قابل توجهی بر روابط بلندمدت و قابلیت های نوآوری تأثیر می گذارد. درحالیکه نقش تعدیل کننده قابل توجه بود، اما اثر متوسط داشت. علیرغم تأثیر گسترده همه گیری بر مشتریان، e-CRM ثابت کرده است که ابزاری قوی برای تقویت روابط بلندمدت و حفظ مشتریان در مواجهه با افزایش موارد کوید-19 است. به طور خلاصه، این تحقیق بر اهمیت پیاده سازی سیستم های مدیریت e-CRM در اماکن ورزشی برای تضمین مزیت رقابتی، افزایش حفظ مشتری، درک نگرانی های مشتری و تقویت قابلیت های نوآوری تاکید می کند.
A Review of Emergency Remote Teaching during the Outbreak of COVID-19 in Vietnam: EFL Students’ Problems and Suggestions for Sustainable Development of Online Teaching(مقاله علمی وزارت علوم)
منبع:
جستارهای زبانی دوره ۱۵ آذر و دی ۱۴۰۲ شماره ۵ (پیاپی ۷۷)
۲۴۴-۲۲۳
حوزههای تخصصی:
The breakout and intensification of the worldwide Coronavirus pandemic caused dramatic changes to education across the world. Both teachers and students were not prepared for the sudden change regarding the mode of teaching and learning: onsite to offsite and offline to online. The current study seeks to identify frequent problems that first-year English major students have during their online learning process and explore their suggestions for the improvement of the situation. Data were collected from an online survey of 89 first-year English-majored students. The students’ obstacles were identified by the 30-item questionnaire, and their suggestions for positive changes were explored thanks to open-ended questions. The results show that learning environment is the students’ biggest problem due to the distraction of attention during home study. The extent of problems in six areas: (1) self-regulation, (2) technological literacy, (3) student isolation, (4) technological sufficiency, (5) learning resources, and (6) learning environments are significantly different. Among the suggestions, the students expected improvements in (1) teachers’ pedagogy, (2) students’ health, and (3) assessment scheme. Acknowledging the problems and putting forward suggestions for emergency remote teaching could contribute to the development of sustainable online teaching as a complementary mode of instruction in the new normal.
Lived experience of the patient’s families with Covid-19 admitted to the hospital: A phenomenological study(مقاله علمی وزارت علوم)
حوزههای تخصصی:
Objective: The present study was conducted to explain the lived experience of patient’s families with Covid-19 that admitted to the hospital.Methods: The present qualitative study was based on a hermeneutic phenomenological approach. The population included the patient’s families with Covid-19 admitted to the Imam Khomeini Hospital in Tehran during 2021-2022. After the initial investigation, 16 patient’s family’s members were selected through purposive sampling method. Data collection was done through in-depth and semi-structured interviews. The data were analyzed following the method proposed by Diekelman et al. (1989). As for data management, Software MAXQDA version 10 was used.Results: Thirteen participants were female and 3 were male with a mean age of 31 years. The five main themes along with their sub themes were identified: “in the turbulent of the disease”, “emotional fluctuation”, “living with perception of loneliness”, “a flash of hope” and “in search of compatibility”.Conclusion: The families of patients with Covid-19 admitted to the hospital appear to be experiencing a number of challenges. Nurse and treatment team can provide support for patient’s family and also, they can play an effective role in preventing adverse complications.
Fake News and Freedom of Expression: An Iranian Perspective
منبع:
Cyberspace Studies,Volume ۶, Issue ۲, July ۲۰۲۲
205 - 218
حوزههای تخصصی:
After a brief description of what fake news is and how it has been developed historically, we have claimed that fake news as we know it is generally a social media phenomenon. Despite the fact that Iran is considered a developing country, and not still a developed one, one might think Iran is less likely to fall prey of complicated fake news industry that negatively affect prosperous and affluent countries. But the vice versa is correct. Doing an extensive survey on previous research on fake news in Iran, we have shown how fake news will hinder unprecedented facilities for freedom of expression and even will make people contemplate giving up their freedom of expression in order to avoid or get rid of fake news. A naïve view could see a bright future for unbiased and disinterested news gathering and publishing, but research has shown in a totally unregulated media sphere, it is fake news that is more radially available and more quickly becoming viral.
Emergency Remote Teaching in Rural High Schools during the Pandemic: Exploring Iranian English Teachers’ Teaching and Assessing Practices
منبع:
Journal of Foreign Language Teaching and Translation Studies, Vol. ۸, No. ۳, Summer ۲۰۲۳
61 - 84
حوزههای تخصصی:
Following the COVID-19 outbreak, educational institutes around the world including Iran transitioned from the face-to-face method to an online modality to sustain education. Adapting to this abrupt transition was challenging for teachers, especially those working in remote and low-resource schools. To have a profounder understanding of Emergency Remote Teaching (ERT) in rural secondary schools, in this qualitative study, the researchers explored the technological tools, teaching platforms, and assessment strategies employed by 12 Iranian English teachers during the pandemic. The analysis of the data, collected through semi-structured interviews and e-observations, revealed that the participants mostly, but not exclusively, used SHAD application as their online platform and used different technological tools for creating pedagogic content such as screen recorder, video editors, and PowerPoint. The teachers also adopted different methods for delivering teaching including flipped method, live broadcasts, pre-recorded teaching materials, voices, and images. They used Google forms, Digi forms, and video calls for evaluating the students; nevertheless, they chiefly deployed these tools for designing traditional exam types. The implications and limitations of the study are discussed.
Identifying drivers affecting the dynamics of sports businesses in the post COVID-19 era(مقاله علمی وزارت علوم)
حوزههای تخصصی:
Objective: “The purpose of this paper was to identify the factors affecting the dynamics of sports business after the COVID-19 pandemic and to find ways to meet the needs of having clear foresight and radical progress in this constantly changing environment.Methods This research was of a qualitative type, using the thematic analysis method. The statistical population includes managers of sports businesses, faculty members of entrepreneurial management faculties, faculty members of physical education and sports science faculties with expertise in entrepreneurship and business management, and members of the employment and entrepreneurship working group of the Ministry of Sports and Youth. We used the snowball sampling method to select the research sample. A total of 19 interviews were conducted and recorded in this study.Findings In this research, six themes were identified: management capabilities with three factors, organizational capabilities with three factors, marketing capabilities with four factors, technological capabilities with two factors, macro level challenges with four factors, and networking capabilities with three factors. Conclusions Considering the extent and importance of sports businesses, as well as the unique features of this type of business, identifying the factors that affect the dynamics can help sports businesses in organizational planning to get out of the crisis.
تتأثیر کووید-19 بر آسیب پذیری اقتصادی کشورها با سطوح درآمدی مختلف: رویکرد رگرسیون انتقال ملایم پانلی(مقاله علمی وزارت علوم)
حوزههای تخصصی:
همه گیری کووید-19 به عنوان یکی از بحران های اخیر جهان، هزینه هایی را به اقتصاد کشورها وارد کرده که توجه محققان و سیاستمداران را برای ارزیابی این شوک خارجی به مفهوم آسیب پذیری اقتصادی در قالب شاخص هشداردهنده مورد توجه قرار داده است. درنتیجه، هدف اصلی این پژوهش، بررسی تأثیر پاندمی کووید-19 بر آسیب پذیری اقتصادی کشورها با سطوح درآمدی بالا، متوسط و پایین است. این بررسی برای 150 کشور و با استفاده از مدل رگرسیون انتقال ملایم پانلی در بازه زمانی 2020-2021 صورت گرفته است. بدین منظور، برای محاسبه شاخص آسیب پذیری اقتصادی از روش بریگوگلیو استفاده شده است. نتایج نشان دهنده رابطه غیرخطی بین متغیرهای پژوهش است. همچنین با درنظر گرفتن یک تابع انتقال با یک پارامتر آستانه ای که بیانگر یک مدل دو رژیمی است و برای تصریح رابطه غیر خطی بین متغیرهای الگو برای سه گروه کشورهای با درآمد بالا، متوسط و پایین کافی است. پارامتر شیب برای سه گروه کشور به ترتیب برابر 9876/5، 1569/6 و 9987/3 است. نتایج برآورد مدل حاکی از آن است که در هر دو رژیم خطی و غیر خطی، کووید-19 تأثیر مثبت و معنی دار در گروه کشورهای با درآمد بالا، متوسط و پایین دارد. بدین معنی که افزایش در پاندمی کووید-19 منجر به افزایش آسیب پذیری اقتصادی کشورها می شود؛ بنابراین، کشورها با یستی با اجرای سیاست های محکم و تدابیر مؤثر، مانندِ تنوع در اقتصاد، سرمایه گذاری در زیر ساخت های بهداشتی، توسعه برنامه حمایتی، حفظ تجارت بین المللی و تاب آوری اقتصادی در مقابل آسیب پذیری اقتصادی ناشی از پاندمی کووید-19 و بلایای طبیعی به ارتقا و پایداری خود بپردازند.
A Scientometric Analysis on the Ethics Education in the COVID-19 Era for Pure Life (2020-2024)(مقاله علمی وزارت علوم)
منبع:
pure life, Volume ۱۱, Issue ۳۷, Winter ۲۰۲۴
145 - 176
حوزههای تخصصی:
SUBJECT & OBJECTIVES: Sometimes, the boundaries of ethics have been broken in online education, and COVID-19 has unconsciously provided the necessary grounds for this tension. The need to know the obstacles and practical solutions to solve this problem is the issue of this research for finding pure life. It is deemed essential to conduct a scientometric analysis in the domain of Ethics Education during the COVID-19 era to identify focal points and examine existing gaps in research. METHOD & FINDING: The research employs a descriptive-applied methodology, following the filtration process, 1000 articles were selected for analysis using Excel and VOS Viewer software to examine and present the data. The findings reveal a rising trend in the number of articles, with 2023 having the highest count (1,422). Additionally, Social Science & Medicine secured the top position with 228 articles. The position of medical sciences was significant due to the attention to ethics in the process of education and treatment. CONCLUSION: The COVID-19 pandemic has significantly impacted ethics education, according to some, it was done with a plan and interest. The pandemic has led to increased mental health concerns, anxiety, depression, and changes in teaching strategies. Overlay visualizations show the relationship between the pandemic's stages and the adoption of educational technology in ethical education. Ethics education for pure living emphasizes the integration of ethical ideas into education to promote purity, integrity, and moral well-being. Finally, some parts of Islamic education increased in this era by virtual platforms.
Impact of surgical face masks on athletic performance in adolescent handball players(مقاله علمی وزارت علوم)
حوزههای تخصصی:
Background: COVID-19 transmission in team sports is common, but it's uncertain if face masks impact handball players' performance.
Aim: This study investigated the effects of wearing surgical face masks during handball exercise for four weeks on athletic performance.
Materials and Methods: Thirty-four adolescent handball female players and 17 trained females as the control group were selected in this study. Players were divided into two groups: the mask group (n= 17; age: 12.63±0.67 years, BMI: 20.61±1.19 kg/m2) and the unmasked group (n= 17; age: 13.45± 1.03 years, BMI: 21.08±1.46 kg/m2), who underwent 4-week training with and without face masks, respectively. Performance tests were conducted before and after the training program, which include: countermovement jump (CMJ), squat jump (SJ), 10m, 20m, and 30m sprint, medicine ball throw, and Yo-Yo Intermittent Recovery Test Level 1 (Yo-YoIRT1).
Results: After four weeks, both mask and unmasked groups showed significant improvements in CMJ, SJ, 10m, 20m, and 30m sprint, medicine ball throw, and Yo-YoIRT1 (P≤ 0.05).
Conclusion: This study concludes that adolescent handball players can safely use face masks during physical activity without experiencing negative effects on their athletic performance.
بررسی تاثیر شاخص های اجتماعی- اقتصادی، محیطی در میزان ابتلا به بیماری COVID-19 در محلات شهر ارومیه(مقاله علمی وزارت علوم)
حوزههای تخصصی:
در دهه های گذشته، فراوانی اپیدمی های با اهمیت جهانی به طور قابل توجهی افزایش یافته است و تهدیدهای بزرگی برای سلامت انسان ها و جوامع ایجاد کرده است. COVID-19 نوعی بیماری عفونی با قابلیت انتقال بالا است. تمرکز بالای افراد و فعالیت ها در شهرها آن ها را در مقابل عوامل استرس زای مختلف آسیب پذیر می کند. در پاندمی اخیر نیز شهرها محلی هستند که انتقال از آنجا آغازشده است. ازاین رو در مطالعه همه گیرشناسی این ویروس در بافت شهری نباید نادیده گرفته شده. مطالعات نیز اکنون نشان می دهد که شرایط زندگی مسکونی، ویژگی های اقتصادی- اجتماعی و شرایط محله به طور قابل توجهی همه گیری را تحت تأثیر قرار می دهند لذا هدف این پژوهش نیز بررسی تأثیر شاخص های اجتماعی- اقتصادی و محیطی در میزان ابتلا به بیماری COVID-19 در محلات شهر ارومیه می باشد. پژوهش حاضر از جهت بررسی یکپارچه شاخص ها و نیز سطح موردمطالعه یعنی محله در داخل کشور نخستین تحقیق می باشد. در این تحقیق از تحلیل موران و لکه های داغ جهت پی بردن به خوشه بودن مبتلایان و محلات خوشه شده پر خطر و کم خطر استفاده شده است و جهت تجزیه تحلیل و تعیین جهت و شدت ارتباط بین متغیرها از ضریب همبستگی پیرسون و رگرسیون چند متغیره بهره گرفته شده است. نتایج نشان می دهد که تعداد شاغلان، تراکم جمعیتی، تعداد افراد مسن، تراکم ساختمانی، تراکم تجاری و تراکم معابر رابطه معناداری با میزان ابتلا به COVID-19 داشته اند. مشخص شدن ارتباط میزان همه گیری با متغیرهای تحقیق سبب می شود برنامه ریزان شهری در مواجهه با همه گیری های آینده با علم به نتایج با اتخاذ تصمیمات راهبردی از آسیب های همه گیری تا حدی جلوگیری نمایند.
Mothers’ lived experiences during COVID-19 pandemic (A qualitative study using a phenomenological approach)(مقاله علمی وزارت علوم)
حوزههای تخصصی:
Objective: This research aimed to study mothers' lived experiences during the COVID-19 pandemic.
Methods: The research methodology was qualitative, and the research type was phenomenological. The statistical population of the study consisted of mothers with student children who had high levels of depression, anxiety, and stress based on the DASS-24 questionnaire due to the experience of the coronavirus pandemic in 2021 The sampling method was purposeful and continued until theoretical saturation was reached (30 people). Collaizi's seven-step analysis method was applied to analyze the interviews. The gathering and analysis of the data were handled simultaneously.
Results: 1177 codes were extracted and eventually categorized into 6 components. The findings indicate that we can study mothers' lived experiences during the spread of COVID-19 from six perspectives: constructive lived experiences during the COVID-19 pandemic, emergence, and development of psychological issues, social issues, educational and cultural issues, family issues, and physical and systemic issues.
Conclusion: The findings of the current research showed that the widespread of the COVID-19 disease had created problems in the different fields of life from the mothers' point of view, But the spread of this disease has provided them with positive experiences such as self-improvement and personal growth.
How The Covid-19 pandemic changed the quality of Iranian families’ interaction? A Grounded Theory Approach(مقاله علمی وزارت علوم)
حوزههای تخصصی:
Objective: Covid-19 outbreak changed human being interactions in all of the world, and family as smallest social unit of society had experiences in new situation. Accordingly, the present study aimed to explore the How the Covid-19 pandemic changed the quality of Iranian families’ interaction?Methods: This study examined the quality of family interactions during the COVID-19 epidemic using a qualitative grounded theory approach. The research population was families living in Tehran. The participants were 25 persons including 7 couples and 11 young adults who were selected using purposive sampling in 2021 in Tehran. The data were collected through semi-structured interviews with the participants. The collected data were analyzed based on Strauss and Corbin’s approach.Results: The results revealed that COVID-19 affected 5 Axial coding including; “Family interaction challenges”, “Changes in the quality of family interactions”, “Concerns about the occurrence of physical and mental problems for family members”, “the impact of changing working hours” and “economic problems on family interactions”, and the consequences of reconstructing family interactions leading to weak family ties. The COVID-19 pandemic also had consequences such as economic problems, exacerbation of external stresses such as unemployment, disregard for family relationships, and exacerbation of work-family conflict.Conclusion: This study also showed that families rebuild family interactions by turning challenges into opportunities, redefining communication boundaries, rebuilding family interactions, and redefining family roles and functions.
Understanding Teachers' Experiences of the Effects and Outcomes of COVID-19 on the Quality of Education in Elementary Schools(مقاله علمی وزارت علوم)
حوزههای تخصصی:
Purpose: The COVID-19 pandemic has had significant effects and outcomes on primary education. Therefore, the aim of this study was to understand teachers' experiences of the effects and outcomes of COVID-19 on the quality of education in elementary schools.
Methodology: This qualitative study was phenomenological in nature. The research population consisted of elementary school teachers in Zanjan County, from which 24 were selected as samples through purposive sampling based on the principle of theoretical saturation. The samples were subjected to semi-structured interviews, the validity of which was confirmed through triangulation and the reliability was calculated as 0.88 using the intercoder agreement coefficient. Data analysis of the present study was conducted using thematic analysis in MAXQDA software.
Findings: The results of this study indicated that understanding teachers' experiences of the effects and outcomes of COVID-19 on the quality of education in elementary schools consisted of 14 sub-themes under 2 main themes. The main theme of the virtualization of education included 9 sub-themes: deficiencies in facilities and infrastructure, lack of information and experience among teachers, decreased quality of learning, increased stress among families, behavioral and psychological problems of students, health and physical problems of students, economic problems, educational gaps, and the organization of psychological strengthening courses. The main theme of developing new policies and strategies in education and teaching included 5 sub-themes: a new approach to modern education, new policies in school development, new strategies in teacher training, new work procedures and goals, and the integration of technology in the workplace and life.
Conclusion: According to the results of this study, it was determined that COVID-19 opened a new window for the education system to adjust and change educational policies and develop the necessary infrastructure to improve the quality of education.
ارزیابی عملکرد بانک ها در رسیدگی به شکایات مشتری از منظرISO 10002 در شرایط Covid 19 با بکارگیری تحلیل پوششی داده ها(مقاله علمی وزارت علوم)
حوزههای تخصصی:
هدف: مقاله حاضر با هدف سنجش و ارزیابی عملکرد شعب بانک ها به ویژه در زمان شیوع کووید-19 انجام شده است.
طراحی و روش تحقیق: 23 شعبه بانک از دیدگاه ISO10002:2018 با استفاده از تحلیل پوششی داده ها (DEA) بر اساس مدل افزایشی اندازه و با داده های نامطلوب مقایسه شدند. شاخص های ارزیابی عملکرد بر اساس ISO10002:2018 و کارت امتیازی متوازن (BSC) در چهار بعد مالی، رشد و یادگیری، فرآیند داخلی و مشتری تعیین گردید.
یافته ها: نتایج نشان داد که از بین کل بانک های خصوصی، 14 بانک (ایران زمین، اقتصاد نوین، آینده، پارسیان، پاسارگاد، خاورمیانه، رفاه، ملت، صادرات، قوامین، کارآفرین، گردشگری، سامان، مهر ایران) ناکارآمد بودند و سایر بانک ها (تجارت، مهر اقتصاد، پایتخت، شهر، رسالت، انصار، مهر ایران، سینا، روز، خرد ایرانیان) کارآمد شدند.
یافته های کاربردی: سطح کارایی و نرخ تغییر داده ها (شاخص های ISO10002:2018) برای بانک های ناکارآمد برای رسیدن به مرز کارایی و بهینه سازی عملکردشان تعیین شد. نتایج می تواند در مدیریت و برنامه ریزی برای بهبود عملکرد بانک ها مورد استفاده قرار گیرد.
اصالت/ارزش: استفاده از شکایات مشتریان و رضایت مشتری در مطالعه عملکرد بانک ها می تواند بینش بهتری در بهبود کیفیت خدمات ارائه دهد. از میان موضوعات مختلف در شکایات مشتریان، سنجش و ارزیابی عملکرد واحدها و شعب بانک ها به ویژه در زمان شیوع کووید-19 از طریق DEA و بر اساس ISO10002:2018 این مطالعه را از مطالعات قبلی متمایز می کند.
A Sentiment Analysis of Persian Twitter over a Five-Year Period; From the Medical Error in the Death of a Celebrated Iranian Filmmaker to COVID-19(مقاله علمی وزارت علوم)
In recent years, the field of medicine in Iran has faced significant public scrutiny, influenced by two major health crises: the 2016 death of acclaimed filmmaker Abbas Kiarostami due to a medical error and the COVID-19 pandemic. This study examines shifts in the emotional and discursive climate surrounding medicine and physicians on Persian Twitter before and after these events. Using relevant medical hashtags, over 131,000 tweets from 2015 to 2020 were analyzed through sentiment analysis, employing a rule-based approach with NVivo12 software.
The findings reveal a sevenfold increase in tweets about medicine during Kiarostami’s death, accompanied by heightened negativity and associations of terms like "error," "negligence," and "mistake" with medicine which has resulted in the reconstruction of 'medical error.' Additionally, as a result of the association of the terms' error,' 'negligence,' and 'mistake' with 'medicine,' the obviousness of the physician's holiness and respect for medicine has deteriorated, and the association of the terms' value and credibility' with medicine has been de-naturalized. However, during the COVID-19 pandemic, the sentiment shifted positively, reflecting greater appreciation for the medical profession.
This study highlights how public sentiment towards medicine changes in response to major health crises, emphasizing the interplay between public sphere and trust in healthcare systems. Understanding these dynamics can inform strategies to rebuild trust and address public concerns about medical practices.
Effects of Virtual Instruction on the Speaking Accuracy of Iranian High School English Learners with Varied Personality Traits during the COVID-19 Pandemic(مقاله علمی وزارت علوم)
حوزههای تخصصی:
This study examined the effects of virtual English instruction via the Iranian Student Education Network (SHAD) on the speaking accuracy of Iranian high school English learners with varied personality traits during the COVID-19 pandemic. The participants (n = 54) completed the Quick Oxford Placement Test and the Eysenck Personality Inventory before taking a speaking test based on the Vision English for Schools Series. The participants' voice-recorded responses to the speaking test were then analyzed for accurate verb usage. After completing 18 online sessions with diverse speaking tasks on SHAD, the participants retook the speaking test, and their performances were analyzed. The results indicated significant effects on the speaking accuracy of both extroverts and introverts, with introversion showing the most positive impact. Semi-structured telephonic interviews were conducted to gather participants' perceptions of virtual education. The findings highlighted the challenges and opportunities faced by Iranian high school English learners in online classes, with implications for virtual language education and materials development.
Factors affecting ongoing preventive behaviors of sheep farmers against the prevalence of Covid-19(مقاله علمی وزارت علوم)
منبع:
پژوهش و برنامه ریزی روستایی سال ۱۳ تابستان ۱۴۰۳ شماره ۴۶
51 - 72
حوزههای تخصصی:
Purpose: Despite much evidence on consumers' behaviors and veterinarians' perspectives against Covid-19, nor have the past inquiries surveyed ranchers and livestock breeders' hygiene behaviors against Covid-19, serving as the main actors in the supply chain of livestock-product. Therefore, this study intends to be notified of the hygiene behaviors of ranchers and sheep farmers to curtail the spread of Covid-19.Design/Methodology/Approach: Using the theory of planned behavior and health belief model, this study contributes to predicting sheep farmers' behaviors in Maragheh County, northwestern Iran (2021-2022). Based on the quantitative paradigm and non-experimental research design, the study benefits from the cross-sectional survey to gather the data of 207 sheep farmers using questionnaire. To analyze the data, linear regression model (LRM), analysis of variance, and univariate GLM were used.Findings: Using the Univariate General Linear Modeling (UGLM), it was found that subjective norms (SNs) ( ) and perceived behavioral control (PBC) ( ) have a significant influence on behavior, further, these factors have different variate values at three levels of production unit type, inclusive of mechanized (n = 27), semi-mechanized (n = 47), and traditional (n = 133), most value of SNs and PBC falls under the category of traditional production units. The interaction of the SNs variable (SNs × Production Unit) with the levels of the production unit is statistically significant (F = 1.87, p < 0.05; ).Original/Value: This study fulfilled the knowledge gap of the factors that contribute to forecasting hygiene behaviors of sheep farmers against Covid-19. The agenda of recommendations would have impacts on health and wellbeing of not just sheep farmers but also public people by promoting the preventive behaviors of ranchers and sheep farmers against the spread of Covid-19.