مطالب

Purpose: The aim of the research was to identify the antecedents and consequences of digital content marketing in online insurance companies.Method: The present study has been conducted by adopting a mixed approach (qualitative and quantitative) and in an exploratory manner. In the qualitative part, thematic analysis technique has been used in the MAXQDA2020 software. The community of the qualitative department was the managers and experts of the sales and marketing department of the insurance industry (electronic and digitalized department). Based on targeted sampling, 10 people were considered as samples. Qualitative data was collected using semi-structured interviews. For the validity of the findings, Cohen's kappa index was 0.837, which is confirmed. Structural equation method is used in a small part. In the quantitative part of the research, the statistical population consisted of experts and managers of marketing units and assistants in the country's insurance industry in Tehran. Using Cochran's formula (for unlimited population), a sample of 384 people was extracted. Based on the codes of the qualitative part, a researcher-made questionnaire was formed. The data collected from the questionnaire were analyzed in AMOS 24 software.Findings: The results show that the antecedents of digital content marketing include the fundamental requirements of digital content marketing, requirements before the production of digital content, managerial/organizational requirements, and perceptual-cognitive antecedents of the audience and identified consequences including marketing consequences, financial consequences, and brand-related consequences, the favorable consequences for the customer and the engagement of the audience with the content in the digital content marketing model.Conclusion: This study has designed and explained the digital content marketing model. In recent years, electronic businesses have been growing rapidly and have gradually taken a relatively favorable share of the industrial enterprises of the country and play an undeniable role in the growth of the country's economy. One of the important parts of digital marketing is the production and creation of valuable content. Another expression, the combination of content and technology refers to the production of digital content. Content marketing is actually a method in which the organization continuously creates and publishes valuable content in order to attract and reach the audience, and its purpose is to transform the customer's behavior into a profitable behavior for the organization.

Objective:After nearly three decades since the formation of the Council for the Islamicization of Universities, it is necessary to examine the policy of Islamicization of universities from various angles and dimensions. In this regard, the research question is: what theoretical and practical challenges does the policy of Islamicization of universities face in Iran?Method: To answer this question, qualitative analysis and content analysis of available sources, especially the views of policymakers and experts in this field, have been used, and the necessary investigation has been conducted by analyzing the themes of these views.Results:After nearly three decades since the formation of the Council for the Islamicization of Universities, it is necessary to examine the policy of Islamicization of universities from various angles and dimensions. The research hypothesis is that "the lack of a common understanding of the necessity and possibility of religious science and the Islamic university and its negative policy consequences, the accumulation of policies and the multiplicity and overlap of the duties of decision-making institutions in the matter of Islamicization of universities, the abstract nature of executive assignments, the weak communication between policymakers and stakeholders and actors at the operational level, and the lack of an efficient mechanism for monitoring and evaluating the policy of Islamicization" are among the most important theoretical and practical challenges of the policy of Islamicization of universities.Conclusion: The results indicate that stakeholders do not have adequate participation in decision-making related to this policy. Furthermore, five different institutions are responsible for guiding and overseeing the implementation of the policies, which this institutional multiplicity and policy density creates problems. It is also unclear exactly what guidance and oversight each of these institutions should provide. In reality, there is no clear distinction between the different natures of oversight, for example, macro oversight, executive oversight, etc. At the level of monitoring and evaluation, the Supreme Council of the Cultural Revolution, the Council for the Islamization of Universities, and the Steering Committee for the Comprehensive Scientific Map of the Country have not yet published any monitoring reports or evaluations of the policies for the Islamization of universities. This approach prevents the strengths and weaknesses from being revealed and hinders the possibility of benefiting from the corrective suggestions of researchers and scholars.

This paper explores the dynamics and influence of pro-Palestine movements in the UK, highlighting their role as critical agents of social change. Rooted in a rich history of social movements in the UK, these groups advocate for Palestinian rights and challenge the country's longstanding foreign policy alignment with Israel. By examining the diverse strategies and coalitions within pro-Palestine activism—from advocacy and media campaigns to legal challenges and grassroots mobilization—the study illustrates how these movements navigate complex political landscapes. Drawing on insights from 17 semi-structured interviews, it suggests the interrelatedness of local and global struggles for justice, underscoring the shared commitment to nonviolence, human rights, and international law. It emphasizes the unique position of the UK's pro-Palestine activism as both a reflection of domestic socio-political dynamics and a response to global geopolitical realities. It also reveals that many activists were previously engaged in various political causes related to justice before dedicating themselves to pro-Palestine advocacy. Ultimately, this paper seeks to illuminate the contributions of these movements to broader discourses of solidarity, resistance, and the pursuit of self-determination for the Palestinian people. This study also enhances the understanding of grassroots activism and its potential impact on international human rights advocacy.