درخت حوزه‌های تخصصی

Online reviews have become essential aspect in E-commerce platforms due to its role for assisting customers’ buying choices. Furthermore, the most helpful reviews that have some attributes are support customers buying decision; therefore, there is needs for investigating what are the attributes that increase the Review Helpfulness (RH). This research paper proposed novel model called inclusive review helpfulnessmodel (IRHM) can be used to detect the most attributes affecting the RH and build classifier that can predict RH based on these attributes. IRHM is implemented on Amazon.com using collection of reviews from different categories. The results show that IRHM can detect the most important attributes and classify the reviews as helpful or not with accuracy of 94%, precision of 0.20 and had excellent area under curve close to 0.94.

Logistics has long been recognized as the main effective tool for generating competitive advantages in trading enterprises, and therefore there is an acute problem in finding strategic guidelines for improving logistics activities through the lens of organizational and economic support of logistic activity of a trading enterprise. The article compares the main reference models for the analysis of logistics activities and found the most appropriate for use - SCOR model, which identified the main indicators for evaluating the performance of logistics activities. An algorithm for determining the level of efficiency and performance of logistic activity have been constructed. According to the results of the study, the level of organizational and economic support, perormance and efficiency of logistic activity of trade enterprises of Ukraine of the sample population have been determined.

The introduction of cloud computing techniques revolutionized the current of information processing and storing. Cloud computing as a competitive edge provides easy and automated access to the vast ocean of resources through standard network mechanisms to businesses and organizations. Due to the vast diversity of service providers and their respective variety of available services with different qualities, top managements often face difficulty for choosing the best available option. So, considering the growing significance of the mentioned issue, this study aims to identify and rank contributing factors in selection of cloud service providers. In that attempt, this research approaches its goal by going through three major phases. Firstly, in phase one, prior studies are reviewed for extracting related elements of selection. Secondly, by employing Fuzzy Delphi method and obtaining results by interviewing experts in this field such as IT managers and technicians, this study tries to finalize the list of contributing factors. Lastly, by utilizing Fuzzy best-worst multi-criteria decision-making method, which is one of the most recent techniques employed to statistically rank variables, this research introduces a list of vital factors for cloud service selection. Based on the findings of this study, there are five major categories involved in the selection process which are: performance, security, data management, personal data protection and environmental-organizational. The finalized result of ranking shows that, performance related factors such as accessibility, response time and capacity are the first priority. The runner-up is security with reliability and governance. Environmental-organizational variables lands in the third place by considering rental and network costs.