درخت حوزه‌های تخصصی

The main purpose of this research is to present a model of film marketing process in Iran. The present research is developmental-applied in terms of purpose and is a kind of exploratory mixed research in terms of nature. The statistical population in the quality department is specialists in the field of work and academia, marketing and film industry. The number of samples was obtained by the available method and the sample size was obtained by theoretical similarity. Specialists were identified by purposive sampling and snowball sampling, which according to the adequacy of the data, a total of 30 specialists were interviewed. The statistical population in the quantitative section is 294 producers, directors and media experts. In the qualitative part, the interview was used as a data collection tool and in the quantitative part, a 34-item questionnaire was used. The research method in the qualitative part was the qualitative content analysis method in the MAXQDA software and in the quantitative part the researcher used the SPSS software and the structural equation approach. Based on the results of the qualitative study, nine hypotheses were proposed. The hypotheses were tested by distributing a researcher-made questionnaire and extracting the data and then the confirmatory factor analysis test. The results of the confirmatory factor analysis test and the dimension measurement model of the variables showed that all variables are in a significant state. And in the section of structural equations, it was proved that all the relations designed in the qualitative section are approved and all the components of the model have significant relations with each other.

The issue of proper career path development is important according to the knowledge management model for employees in many risky businesses in the country, especially since the outbreak of coronavirus and international sanctions against our country, so this study aims to design a model of progress. The career path was based on the knowledge management model in start-up businesses. The statistical population studied in this study consists of 877 people working in new businesses. Statistical sample size 269 people were selected through random sampling method. For statistical analysis, SPSS software version 20 and pls3 were used and the alpha level was considered 05p 05 0.05. The results showed that the value of t in all paths between the research factors is equal to and greater than 2.58. As a result, there is a significant relationship between the main factors and their sub-factors in the conceptual-analytical model of the research and also the results showed that the fit of the general research model is appropriate and strong. In general, it can be said that between the first step of the career path with the second step of the career path, between the second step of the career path with the third step of the career path and between the third step of the career path with the fourth step of the career path of employees There is a direct and significant relationship between start-up business employees in the conceptual-analytical model of career path.

In many significant characteristics of the modern world, including particular industry, agriculture, and military applications, Wireless Sensor Networks (WSNs) have begun to emerge. Even though energy consumption is the greatest challenge confronting WSNs, it is essential to analyse the feasibility of the use of mobile components for the data collection on WSN networks. To collect information from their sensing terrain, WSNs use significant numbers of wireless sensor nodes. The method of acquiring data from the sensor nodes and forwarding this data to the node or base station is Data Collection (DC). In such methods, data collection is effective and efficient in data transfer for an extended WSN lifetime. The scientific and investigational analysis demonstrated that Routing Path Selection-DC has the robustness and low energy, is required to reduce the mobile sink's energy demand, which provides better results, and is adaptable dynamically to multiple situations, including the variance between the ground robot and the cost of energy. The research paper developed an approach that creates a data collection schedule that is collision-free where appropriate power limits are allocated and verifies its overall performance of virtual environment network latency.

Due to enchantment in network technology, the worldwide numbers of internet users are growing rapidly. Most of the internet users are using online purchasing from various sites. Due to new online shopping trends over the internet, the seller needs to predict the online customer’s choice. This field is a new area of research for machine learning researchers. A random forest (RF) machine learning method is a widely used classification method. It is mainly based on an ensemble of a single decision tree. Online e-commerce websites accumulate a massive quantity of data in large dimensions. A Random Forest is an efficient filter in high-dimensional data to reliably classify consumer behaviour factors. This research article mainly proposed an extension of the Random Forest classifier named “Weighted Random Forests” (wRF), which incorporates tree-level weights to provide much more accurate trees throughout the calculation as well as an assessment of vector relevance. The weighted random forest algorithm incorporates the C4.5 method named a “Hybrid Weighted Random Forest” (HWRF) to forecast online consumer purchasing behaviour. The experimental results influence the quality of the proposed method in the prediction of the behaviour of online buying customers over existing methods.

Globalization is one of the important elements of external environment of the enterprises, that is why it is defined to be the main object of this study. The main signs of globalization in international trade and the qualitative / quantitative changes caused are studied, in particular, attention is paid to the mutual exchange of resources to solve international problems, including environmental ones. The transformation of competitive / monopoly relations under the influence of globalization in the areas of levels of cooperation, the ratio of competition / rivalry, the dependence of competition on innovation, models of competitive behavior are analyzed. The impact of globalization on economic processes of influences redistribution in the markets between residents and nonresidents is investigated, the factors that cause changes in investment activity of nonresidents are identified, namely the direct relationship between changes in the index of economic globalization and the number of foreign enterprises in Ukraine. Based on the research, the identified exogenous factors are complemented by such factors as protection of intellectual property rights and prevention of abuse of intellectual property rights, and endogenous - as a relationship of decisive influence on businesses in specific markets, management awareness of the impact of their transactions on the market and others. It is concluded that globalization does not take into account the national characteristics of individual economies, the resource potential of development, but involves the use of existing benefits, respectively, those who want to become part of it must acquire certain exclusivity, disseminate relevant information, introduce innovation in enterprise management systems, show interest in cooperation with the relevant participant for the development of digitalization, social and economic transformations.

The article focuses on the relevance of the implementation  of information and analytical support mechanisms in the activities of local state administrations. Information resources and information processes in general become the main prerequisites for the effectiveness of public administration and local governments. This requires public authorities to implement systems and structures of information and analytical support of government activities, new forms and technologies of information use, new technologies for its collection, processing and analysis, creation and interaction of information databases. Theoretical bases of functioning of information and analytical maintenance mechanisms of local  administrations activity are substantiated; practical offers concerning the improvement of processes of their formation and functioning in system of public administration are generalized and developed.