درخت حوزه‌های تخصصی

Public service advertisement concentrates on beliefs and attitudes of its target audiences. The aim to examine the effectiveness of public service advertisement through the hormonal marketing approach. This semi- experimental research which involves pre-test and post-test phases consists of two groups, that is, a test group and a control group. Some female students at the University of Mazandaran who were chosen by matched sampling formed the statistical population of this study and were divided into two groups of ten. These people were asked to watch a video with the theme of public service advertisements. Before and after watching the video, blood sample was taken from each person, and every individual was given a gift card and a choice to donate them to charities or keep them to themselves after watching the video. SPSS version 18 was used as the software for data analysis and hypothesis testing. The results revealed that public service advertisements affected the oxytocin hormone secretion, but this have not any impacts on donations made by the test subjects and public service advertisements didn’t influence charitable donations. Changes to oxytocin hormone in response to the effect of public service advertisements was affected by individual differences which depended on personal attributes, location and characteristics.

In attempts to examine the mapped spaces of a literary narrative, various quantitative approaches have been deployed to extract data from texts to graphs, maps, and trees. Though the existing methods offer invaluable insights, they undertake a rather different project than that of literary scholars who seek to examine privileged or unprivileged representations of certain spaces. This study aims to propose a computerized method to examine how matters of space and spatiality are addressed in literary writings. As the primary source of data, the study will focus on Viet Thanh Nguyen’s The Sympathizer (2015), which explores the lives of Vietnamese diaspora in two geographical locations, Vietnam, and America. To examine the portrayed spatial relations, that is which country is privileged over the other, and to find out the underlying opinion about the two places, this study performs topic modelling with Latent Dirichlet Allocation (LDA) and Latent Semantic Analysis (LSA) by using TextBlob. In addition, Python is used as the analytical tool for this project as it supports two LDA algorithms: Gensim and Mallet. To overcome the limitation that the performance of the model relies on the available libraries in Python, the study employs machine learning approach. Even though the results indicated that both geographical spaces are portrayed slightly positively, America achieves a higher polarity score than Vietnam and hence seems to be the favored space in the novel. This study can assist literary scholars in analyzing spatial relations more accurately in large volumes of works.

The aim of present study is to achieve a comprehensive framework in the area of customer experience management in Taban Airline to improve business results. The statistical population was the managers and senior experts of Taban Airline. A sample of 16 people was selected by using a purposeful snowball sampling method and in-depth and a semi-structured interview was performed with them. Data analysis was performed using a 3-step coding method in Nvivo software. Finally, a comprehensive model of customer experience management was presented. A total number of 601 open codes were extracted. After methodological modifications, they turned to 182 open codes or concepts, and in the next step, namely ladder of abstraction, they turned to 38 sub-categories and in the final step, they turned to 14 main categories. Finally present the paradigmatic categories and components form the comprehensive Customer Experience Management (CXM) model.

The purpose of this study is to provide a comprehensive model for the assignment of unfinished construction projects with their economicization approach. This research was conducted qualitatively with the data theory of the foundation. For this purpose, a researcher with 26 experts and specialists in the fields of Management and Planning Organization, the Majlis Research Center and the provincial civil affairs department coordination that purposive sampling (snowball) were interviewed. The text of the interviews was uploaded in MAXQDA10 software and then open coded using the software. After extracting the codes, the main categories were extracted using axial coding. Then, by discovering the relationship between the central categories, and then by performing selective coding and identifying the central category, the desired model based on data theory is presented as a paradigm. The results of data analysis in the form of a template are: Underlying conditions (classification of unfinished construction projects, their economization and assignment of unfinished construction projects), causal conditions (the first step is to control and limit the approval of new projects, the next step is to classify and present a schedule, economic For all incomplete development projects and transfers based on the existing legal instruments of transfers and participation), intervention conditions (lack of proper use of the capacities of existing laws and failure to specify the general policy law of the forty-fourth principle in the transfer of projects, lack of Effective entry of the Privatization Organization due to the difficulties of assigning development projects to companies, lack of accurate information on development projects of state-owned companies and provincial projects, between the systemic nature of the issue and the unclear method of pricing projects), strategies (codification of legal prerequisites, preparation of regulations and systems related to the transfer, preparation of a list of the most probable cases of transferable projects, coordination of responsible bodies due to the inter-institutional nature of the issue and determination of prices through auctions, negotiations, etc. Depending on the application of each method) and the outcome (creating sufficient motivation for managers, operators and current stakeholders of projects and projects by creating a method of returning the saved resources from investment with the participation of the private sector, aggregation and refinement A set of relevant and effective regulations and the availability of all laws and regulations governing private sector investment in development projects, the dissemination of information on all projects in the electronic system and public access to all investable applications as well as contract terms and all subsequent contract developments. The entire duration of the construction, operation or transfer, full transparency of the transfer process to reduce rent-seeking behaviors and pave the way for private sector activity).