درخت حوزه‌های تخصصی

Investigation on modern history of urban planning in Iran shows that there are three approaches in the subject under discussion: “Modernism and Westernism”, “Traditionalism and anti-Westernism”, and “Adopt and Adapt”. Proponents of the first approach believe in encouraging methods to use the external concepts. The second, is the idea about ​​cultural and religious values, ​​thereby everything with nontraditional orientation is rejected. In the third approach the thinkers believe that if the parts of tradition are synthesized by modernity, culture and religion can adapt themselves with the development. The purpose of this study is to evaluate the adaptation of traditional urban design patterns of Islamic-Iranian cities in incompatible district of new Iranian cities (spontaneous settlements) and to focus on the application of the third approach in the current situation of Iranian cities. On this basis, the method of comparative analysis has been applied to survey the differences and similarities between historical districts and spontaneous settlements. Studies show that there are rather similarities among physical - spatial parameters (such as structural and environmental criteria) between the two types of districts; because both of these residential districts formed as organic structures that are unstable against unexpected risks and earthquake. However, there are the differences between these two types of districts in organized and formed periods. Despite historical districts that have been consolidated and organized during hundreds of years, spontaneous urban textures formed quickly and without any plan and planning. Meanwhile, the historical districts have usually integrated townscapes and unique materials such as clay, bricks or stone, while this character (integrated townscape and unique materials) never have been seen in the spontaneous settlements. There are similarities in economic and socio- cultural characteristics between residents in the two the types of districts. The residents living in poor economic condition, but under a very strong socio-capital and traditional beliefs; There can be seen several socio-cultural and particularly religious characteristics in people of historical residential districts that are similar with the spontaneous residential places, such as “strong relationship among families, friends”, “hospitality”, “mutual relationship among family members”, strong religious beliefs and the needs for privacy and security. However, these communities are different in some principles such as quality of life and spatial and physical qualities especially in favorable and beautiful urban landscapes. So it can be extracted and adopted excellent principles from traditional and historical districts and adapt them to the inappropriate modern urban districts. With regard to the existence of these similarities, we explain applicable principles of the spatial characteristics and designing quality in the historical district of Yazd to apply in Baghshater District in Tehran as a spontaneous settlement. Findings show that we can use several solutions to reconstruct this zone included: 1) land readjustment as the suitable solution in Baghshater District with regard to the familial residential pattern in historical zone of Yazd such as Fahadan District. 2) Focusing on the traditional concept of mutual relationship in residential houses. 3) Emphasizing on the hierarchy of The entrances and exits of the residential units.

With emergence of urbanism, complication of urban community system, and occurrence of urban problems, a new paradigm of urban management was introduced that adopted new methods to involve citizens in policy making, planning, and supervision and direction of urban life. Therefore, the main element in managerial methods is involving citizens in urban life. Among the ways to make urban residents into real citizens is training an informing them. What everyday life suggests is everydayness. Everyday life is the very everyday life that is spent on repeated and everydayness activities such as work, rest, commutation, shopping, which all are boring and follow a predictable procedure. Urban spaces inevitably are background of large part of citizen’s everyday life, and therefore, undoubtedly interact with it, which means they both influence and are influenced by the individuals’ everyday life. This paper aims to collect and analyze literature on such interaction. Relation between urban space and everyday life has different aspects. However, they are placed between two contrasting ends, and tend towards one of them: everydayness and daily life; the latter of which suggests creativity, vividness and efflorescence of everyday life. Such life leads to lived experienced and creative moments for an individual, contributing to his/her balanced development. Such life, in the first place, realizes in a space which has individuals actively involved in its production and protection; and formation of such space has not been formed to impose dominant system’s values and rules on individuals. It is only in such space that physical and social dimensions of space are aligned, and spontaneity and efflorescence of urban life realize. It is in such space that diversity and individual differences are maintained at the same as keeping social sustainability. In other words, it is in such space that one can attain the right of being: one can live irrespective of his/her economic status, sex, education level, etc. In such space, individuals’ human rights in terms of access to urban requirements are observed and are subject to justice; people have the right to choose between proactive involvement in collection actions, and interactions, and retirement and relaxing from burden of urban life; collective memoirs of city are formed, and in addition to “form”, the space will acquire a “structure”, which remains in the people’s mind as a common thing. Memoirs that are embodied again as they are recollected, and as Agness Heller’s said, are reviewed in quiet and peace. Such review sets human mind free of sinews of everydayness, and directs towards criticism of the surrounding world. This paper was conducted using description-analytic method. Data collection was carried out using library (documentary) and field methods. This paper tries to study challenges and consequences of training of citizenship and relationship between urban space and everyday life.

Creation of urban identity is the important subject in architecture and urban design. So, this article foci’s on the Creation of Identity in Urban context with Participation approach in Architecture and Urban Design. Corporate architecture is an architectonic discipline which focuses on designing and constructing buildings, spaces or environments with the aim of meeting the needs of a business community. Its objective is spatial perception of corporate values by the company’s employees and customers because for motivation and communication, conveying the corporate values and philosophy clearly is of essential significance for success. Place identity could best be understood as that which makes a place unique. The identity concept from the point of cities and architectural products includes a wide definition covering natural, geographical and cultural products and social life norms. Urban identity, architectural identity and the urban images about them are sometimes formed by very different components in a long period in urban space. In recent days, we often come across with the problem of cities to enter a new architectural and urban formation process in a dimension of losing their original identities. In this context; the city identity is formed in the togetherness of urban participation and natural and cultural values which are required to preserve, unique architectural and spatial characteristics, social accumulation and life style. City identity concept having spatial, social, cultural and economical dimensions should be handled with a totalitarian approach, it must be qualified as a collective result including the urban participation and every interaction which provided the city to reach social participates.

In the information and communication era, management information systems play an undeniable role in organizations. Bank Parsian is a Iranian banking and financial services company, which has a network of 273 banking branch, known as the largest Iranian private bank. This research examines the gaps in customer relationships systems in Bank Parsian based on characteristics of management information system and in this study tries to answer this question “is there a significant relationship between customer relationship management (CRM) information systems and performance of Bank Parsian? The study place is the territory between the employees of Parsian Bank in Tehran. The study was conducted for 6 months in 2015 and the population is consisted of all managers and experts. This study conducts in Parsian Bank, which the number of employed managers and experts about 168 people estimated. In this study, simple random sampling was used and sample size was determined using Cochran formula. The sample was calculated according to confidence level 95% and probability of error 5% and the population size was 168, the sample size is 117 people. The results showed there is a significant relationship between customer relationship management (CRM) information systems and internal performance and process performance and financial performance in Parsian Bank. As well as there is a significant relationship between customer relationship management (CRM) information systems and performance in Parsian Bank.