درخت حوزه‌های تخصصی

Architecture education has social, interpersonal and ethical aspects. The role of narration and storytelling as a pedagogical tool in clarification of academic subjects has been argued by researchers.Architecture is a multidisciplinary field of study that draws on the arts, science and social sciences. The aim in educating architects is seen as developing the imaginative, conceptual and practical skills necessary for students to identify human needs and aspirations, and to be able to meet or express these in space and form. Donald Schon asserts that these defining of abilities can be called ‘thinking like an architect’. It would be students’ capacity to see unfamiliar situations as familiar ones, and bring their past experience to bear on the unique case. In the educational process, the main focus not only on the assessment, but also in the process of learning during the lecture[1]. The importance of this matter is so that it can be observed in families. Changes in technology, human resources, information technology and changes in consumer preferences, has changed perceptions of manpower required education and skills. Due to increasing importance of vocational training school for girls and the need for quality improvement and evaluation, participation and their role in these changes can be very effective but this partnership in comparison with its true position, is still low and negligible. This study examined documentary and scientific aspects of obstacles and strength points and methods of improving quality of teaching in the Conservatories. So we tried to develop a systematic framework for evaluating Conservatory in Tehran, in order to help resolve this need and with its preliminary implementation, while identifying condition of target Conservatory community, will provide condition of comprehensive evaluation for other technical training institutions so that with knowledge of strengths and weaknesses points and obstacles can improve quality of training centers. The present research, is descriptive and functional that evaluate the state through the questionnaire that has been developed with regard to objectives of the Conservatory training of Tehran, identify the current status, obstacles and also utilizes information obtained from interviews of teachers and experts in this sector in four fields educational, personal, social, economic and four levels of “high, medium, low and very low”. Due to gathered information and analysis by SPSS obstacles have been reported high extent that finally guidelines and recommendations in order to quality improvement of current situation is presented.

The subject of geometry and proportions has been regarded as an issue which has a close relationship with architecture. Since the entire universe, living beings and the human geometry can be seen clearly, that’s why our unconscious essence has accustomed to these proportions whereby reflection of this mentality can be seen in the architect’s hands and thought in the architecture. It can witness a close linkage between nature and architecture at different levels in Iranian architecture which the linkage at architecture geometry has been regarded as one of these levels. Iranian geometry using plant and geometric forms in Islamic buildings seeks to prove a special continuity in the life to plant and human world. This continuity in the world of geometry has been known with fractal geometry. The present research seeks to examine dimensions of fractal geometry in Iranian architecture and motifs. In following, an attempt is made to examine what the fractal means in Iranian architecture and clarify the motifs and decorations of Iranian architecture after defining the issue of fractal, fractal geometry and fractal in architecture.

The problem which has been the focus of city constructors and architectures since the beginning of citizenship life is the issue of the nature of environmental quality. This study, with a review of explaining paradigms of environmental quality and by reliance on basic works, has assumed the question of nature of environmental quality an interdisciplinary concept (civic construction, sociology, psychology) and is in seek of explaining perceptive quality factors from citizens' perspective. Since the nature of this study is multidimensional and understanding of its different aspects and answering of its relevant questions bounds researcher both to test present theories and to understand mental world of his or her subjects, therefore, synthetic approach has been applied for methodology of it. It should be mentioned that Delphi method has been applied so as to obtain different indices and factors of the study. To determine the unit of sampling, multiple-stage clustering sampling method has been used in a way that between 22 regions of Tehran municipality, based on their development, first 6 regions were selected and in the next stage all the local states of those 6 regions were listed and then six local states were randomly selected. Size of the sample of this study is 200 persons. The results show that most of the perceptive factors derived from qualitative section of the research conform to factors derived from quantitative section and questionnaire. In other words factors derived from qualitative section are the same as those derived from quantitative factors. The significant point to notice in this section is that some of the derived factors from this section couldn’t be categorized by previous theories but rather they belong to the research community of this study (i.e. local states of Tehran). Thus we can state that the total perceptive criteria of environmental quality of these local states are as follows: legibility, place atmosphere, permeability, peace, tranquility, liveliness, sensational rapture, time sense, civil justice, security, human standard, sociability.

The basic objective of this study is to design the model of effectiveness of electronic advertisement on consumer buying behavior. The research population is customers and consumers of large food stores in Shiraz that used a store's website. The sample of this study is as big as 400 people. Cluster random sampling method based on visible traits in the population with the highest estimated number of customers with a cautionary view was carried out. To evaluate the reliability of the questionnaire in this study, Cronbach's alpha was used. Cronbach's alpha was estimated 92%for the whole questionnaires and fluctuated between76%and 98% for its subscales. In order to analyze the data of questionnaires and to test the hypotheses, factor analysis and structural equation modeling techniques were used. The results show that by rejecting the first hypothesis and confirming the rest of assumptions and other relationships between the independent, mediator and dependent variables, the whole model is generally acceptable. This means that content and communication stimuli would get to the behavioral reaction phase after the process of influencing.

Traditional houses enjoy an organizing with inner spaces based on religious and traditional notions of Iranian families. Space flexibility, readability, introversion, spatial hierarchy and family privacy have had a special status in architecture of Iranian houses, replaced with an outward-oriented architecture. The traditional architecture which has had all the necessary spaces for any communication inside the house has converted to the hotel architecture that its residents have not expected the stability and comfort from it, to whom just the equipment and services at hotel architecture are of great importance to which they have no sense and attachment. Living at contemporary houses has raised the problems such as reduced sense of belonging, comfort and emotional and family problems. The present research intends to compare traditional houses with contemporary houses by study on architecture plans of Iranian traditional houses and emphasis on their spatial richness and quality so as to get familiar with spatial concepts of these houses and take an effective step on how to influence these neglected concepts on single-dimensional spaces of contemporary houses.