ترتیب بر اساس: جدیدترینپربازدیدترین
فیلترهای جستجو: فیلتری انتخاب نشده است.
نمایش ۱ تا ۲۰ مورد از کل ۲٬۸۹۲ مورد.
۱.

تاثیر مدیریت دانش بر عملکرد تجاری با تاکید بر نقش کیفیت اطلاعات حسابداری (مورد مطالعه: موسسات مالی پذیرفته شده در بازار سرمایه تهران)(مقاله علمی وزارت علوم)

کلیدواژه‌ها: بازار سرمایه تهران روش مدل سازی معادلات ساختاری عملکرد تجاری کیفیت اطلاعات حسابداری مدیریت دانش

حوزه‌های تخصصی:
تعداد بازدید : ۲۱ تعداد دانلود : ۲۱
هدف: امروزه عملکرد موسسات مالی برای بسیاری از سرمایه گذاران و استفاده کنندگان از اطلاعات مالی جهت اخذ تصمیمات، مهم می باشد. لذا ضرورت دارد، عملکرد موسسات مالی در بازار سرمایه مورد بررسی قرار گیرند. هدف از مطالعه حاضر، بررسی تاثیر مدیریت دانش بر عملکرد تجاری با تاکید بر نقش کیفیت اطلاعات حسابداری می باشد. روش پژوهش: جامعه آماری در این پژوهش، 19 موسسه مالی پذیرفته شده در بازار سرمایه تهران می باشند، که به صورت هدفمند انتخاب شدند. در واقع تعداد جامعه آماری با تعداد نمونه برای هر متغیر برابر با تعداد 19 عدد می باشد. پژوهش حاضر، از نظر هدف کاربردی، از بعد فرآیند، کمی، از نظر شیوه گردآوری و تحلیل اطلاعات، توصیفی- همبستگی و از بعد منطقی، استقرایی می باشد. این پژوهش از لحاظ روش گردآوری داده ها، به صورت کتابخانه ای و میدانی انجام شده است. در این پژوهش داده های موردنیاز برای آزمون فرضیات از پرسشنامه های استاندارد Al-Dmour et al(2023) و هم چنین صورت های مالی موسسات عضو جامعه و نمونه آماری استخراج گردید. و روایی پرسشنامه ها از طریق روایی همگرا (AVE) و روایی واگرا (ماتریس فورنل و لارکر) آزمون شدند، که مقادیر روایی همگرا برای مدیریت دانش (495/0) و کیفیت اطلاعات حسابداری (481/0) بالای 4/0 بوده و مورد تایید قرار گرفتند. و پایایی پرسشنامه ها از طریق (ضریب الفای کرونباخ و پایایی ترکیبی) آزمون شدند، که مقادیر آنها برای مدیریت دانش (863/0 و 889/0) و کیفیت اطلاعات حسابداری (744/0 و 764/0) بالای 7/0 بوده و مورد تایید قرار گرفتند. همچنین برای سنجش مدیریت دانش از سه شاخص کسب دانش، استفاده دانش و ادغام دانش، برای سنجش کیفیت اطلاعات حسابداری از چهار شاخص قابلیت مقایسه، مربوط بودن، قابل فهم بودن و ارائه منصفانه و برای سنجش عملکرد تجاری از دو شاخص نرخ بازده دارایی-ها و نرخ بازده حقوق صاحبان سهام استفاده شده است. تجزیه و تحلیل داده ها از روش های توصیفی و مدل سازی معادلات ساختاری روش حداقل مربعات جزئی با استفاده از نرم افزار SEM-PLS2023 و SPSS24 انجام شدند. یافته ها: نتایج پژوهش نشان دادند که بین مدیریت دانش و عملکرد تجاری با ضریب مسیر به میزان (741/0، 578/0) تاثیر مثبت و معناداری وجود دارد، و همچنین کیفیت اطلاعات حسابداری با ضریب مسیر به میزان (461/0، 594/0) تاثیر مثبت و معناداری بر رابطه بین مدیریت دانش و عملکرد تجاری دارد و رابطه بین آنها را تعدیل می کند. نتیجه گیری: با توجه به نتایج، مدیران بازاریابی به دلیل استفاده از انواع مختلف دانش و مدیریت آن سبب بهبود عملکرد موسسات مالی شده اند. همچنین مدیران مالی اطلاعات باکیفیتی را به شیوه ای منظم ارائه می دهند که این اطلاعات جهت اخذ تصمیمات مهم یاری داده و منجر به بهبود عملکرد مالی آن ها می شود. اصالت/ارزش: این تحقیق اولین پژوهشی است، که تاثیر متغیر کیفیت اطلاعات حسابداری به عنوان متغیر تعدیلگر بر رابطه بین مدیریت دانش و عملکرد موسسات مالی در بازار سرمایه تهران مورد سنجش قرار می دهد. همچنین این موضوع به عنوان یک دستاورد علمی می تواند اطلاعات سودمندی را در اختیار تحلیل گران مالی و استفاده کنندگان صورت های مالی قرار می دهد.
۲.

Dynamic Managerial Capabilities, Firm Context, and Innovation: Evidence from Iran(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Human capital Social capital Cognition style Managers Categorization

حوزه‌های تخصصی:
تعداد بازدید : ۳۰ تعداد دانلود : ۱۷
This research delves into the complex relationship between dynamic managerial capabilities (DMCs) and innovation performance, examining the moderating effects of activity type, export level, and firm size. Employing rigorous ANOVA methodologies, the study elucidates the nuanced and conditional impacts of managerial actions on innovation outcomes. A significant aspect of this investigation is the classification of managers based on their specific DMC components, a novel contribution to the field that enhances our understanding of how different managerial competencies shape innovation. The results indicate substantial interactions between DMCs and the outlined contextual factors. Notably, Type 1 managers, distinguished by their superior managerial human capital, expansive social networks, and propensity for intuitive decision-making, demonstrate a robust positive effect on innovation across varied activities. In contrast, Type 9 managers, who possess limited managerial human capital yet maintain extensive social networks, display performance variability contingent on operational contexts. In export-centric firms, both Type 1 and Type 5 managers emerge as key drivers of innovation, adeptly maneuvering the complexities of international markets through their strategic acumen and flexibility. Moreover, the effectiveness of DMCs is significantly modulated by firm size, with micro and small enterprises deriving optimal benefits from a multifaceted managerial skill set, whereas larger corporations exhibit a greater reliance on established systemic processes. This research lays the groundwork for subsequent inquiries into the strategic deployment of DMCs in diverse organizational scenarios and offers critical insights for enhancing innovation-led development.
۳.

Knowledge Management Foundations and Their Mediating Effects on Innovation and Performance: A Case Study of a Vocational Higher Education Institution in Indonesia(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Knowledge Management Vocational Higher Education Institution Partial Least Squares-Structural Equation Modeling (PLS-SEM) Importance Performance Analysis

حوزه‌های تخصصی:
تعداد بازدید : ۲۴ تعداد دانلود : ۱۶
Knowledge Management (KM) is essential in various sectors, including vocational higher education. A literature review revealed that adopting KM can improve innovation and organizational performance in Higher Education Institutions (HEIs). However, some HEIs in developing countries have yet to realize the benefits of KM, and its implementation still needs improvement. The KM process is affected by several issues, including organizational barriers, knowledge hoarding, a lack of a knowledge-sharing culture, ineffective KM mechanisms, and resistance to technology. Nevertheless, only a few researchers have investigated the antecedents of KM, particularly in vocational higher education institutions. This study aims to evaluate the influence of KM foundation factors on KM processes, innovation, and organizational performance in a vocational HEI, specifically the School of Meteorology, Climatology, and Geophysics (STMKG) in Indonesia. It also examines the mediating effects of KM processes and innovation and provides recommendations for improving STMKG's KM foundation. An explanatory research approach was applied in this study, incorporating both qualitative and quantitative techniques. The results show that Organizational Structure (OS) and Technological Factors (IT) significantly influence KM processes. Innovation (IN) is also a significant mediator between KM processes and Organizational Performance (OP). The practical implication of this study is that it provides recommendations for crucial KM factors based on Importance-Performance Analysis (IPA) for policymakers to improve the foundation of KM at STMKG. Additionally, the study contributes to the academic field by providing insights for further research on KM development in vocational higher education institutions.
۴.

Understanding Millennial Adoption of E-Recruitment Platform: A Technology Acceptance Model (TAM) Method(مقاله علمی وزارت علوم)

کلیدواژه‌ها: E-recruitment Millennials perceived usefulness perceived ease of use Trust Privacy

حوزه‌های تخصصی:
تعداد بازدید : ۲۰۸ تعداد دانلود : ۱۳۹
This study aimed to analyze the factors that influenced millennial use of E-recruitment (online recruitment), through the Technology Acceptance Model (TAM). In this regard, TAM was extended by incorporating trust and privacy in the context of millennial technology adoption. A cross-sectional quantitative survey was carried out, utilizing purposive sampling of millennials who used the E-recruitment platform. The data were obtained from 270 respondents and analyzed with Partial-Least Squares Structural Equation Modeling (PLS-SEM) to explore the relationships between the factors. The results showed that perceived ease of use and trust had a significant influence on millennials’ intention to use E-recruitment services. Meanwhile, perceived usefulness and privacy did not have a significant influence. Intention to use E-recruitment services was a strong predictor of actual use. This study provided a practical understanding for human resource professionals and organizations that aim to improve E-recruitment strategies. It was emphasized that ease of use and building trust were important criteria used for promoting adoption among millennials. Future studies are recommended to use diverse samples and investigate the impact of technostress and cultural factors on E-recruitment adoption. In addition, it is necessary to evaluate employers’ perspectives, which can provide a more in-depth understanding of technology adoption in E-recruitment.
۵.

Intention to Adopt Next-Level Technology in Food and Beverage Manufacturing SMEs in Bangladesh: UTAUT Model and Business Continuity Theory(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Adoption Intention: Bangladesh Business continuity Disaster Preparedness F&B Manufacturing SMEs Government Support and Policy IT technology UTAUT model

حوزه‌های تخصصی:
تعداد بازدید : ۱۶۶ تعداد دانلود : ۱۳۹
The performance of SMEs will keep the wheel of the country’s economy turning. Upgrading the technologies currently used in SMEs will make the manufacturing process of food and beverage (F&B) industries more efficient. These firms are still using traditional equipment and machinery in their F&B manufacturing process; however, it is required to adopt the next level of technologies for maximum productivity, which they cannot afford. Thus, the study focuses on the intention to adopt upgraded technologies in F&B SMEs in developing countries. A total of 230 F&B SME owners and top management were surveyed in Bangladesh. The collected data were analyzed using PLS-SEM with SmartPLS software. The results showed that disaster preparedness and business continuity had significant effects on the intention to adopt; similarly, performance expectancy, effort expectancy, and social influence were also significant in the intention to adopt the next level of IR technologies. The moderating role of government support and policy had mixed effects on intention. The study is significant because disaster preparedness and business continuity plans are utilized in technology adoption and intention scenarios. To investigate this intention, the study adopted two perspectives: the influence and role of disasters and hazards on SMEs through disaster preparedness and business continuity plans, and secondly, the Unified Theory of Acceptance and Use of Technology (UTAUT) for measuring the intention. The study contributed to these two theories in a new context with constructs. The study will also contribute to policymakers in developing constructive policies and providing effective financial and non-financial support for F&B manufacturing SMEs.
۶.

Assessing the Impact of Nanotechnology on the Well-being of Human Life(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Nanotechnology Artificial Intelligent (AI) Nanotechnology Development and Human Well-being

حوزه‌های تخصصی:
تعداد بازدید : ۱۵۵ تعداد دانلود : ۱۳۹
Nanotechnology, at the intersection of science and engineering, holds immense promise for revolutionizing various aspects of our lives. This study employs the Partial Least Squares Structural Equation Modelling (SEM AMOS) algorithm to comprehensively analyze the effects of nanotechnology on the future living standards of society. We examine how nanotechnology innovations in fields such as medicine, energy, materials, and electronics are poised to reshape our quality of life. Through an extensive review of existing literature and empirical data, we provide insights into the potential benefits and challenges associated with the widespread adoption of nanotechnology. Our findings suggest that nanotechnology has the potential to significantly enhance future living standards by enabling advancements in healthcare, sustainable energy solutions, and cutting-edge materials. However, we also identify key considerations, including ethical and safety concerns that must be addressed to ensure the responsible development and utilization of nanotechnology. This research contributes to a better understanding of the multifaceted impacts of nanotechnology on society, offering valuable insights for policymakers, researchers, and stakeholders seeking to harness its transformative potential for the benefit of humanity.
۷.

Enhancing Generative AI Usage for Employees: Key Drivers and Barriers(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Generative Artificial Intelligence (Gen-AI) AI use technology acceptance Organiza-tional adoption TOE framework

حوزه‌های تخصصی:
تعداد بازدید : ۲۰ تعداد دانلود : ۱۱
This study examines the use of AI tools within work environments, particularly Generative AI (Gen-AI). Its objective is to comprehend the factors affecting employees' adoption and utilization of such tools. The research applies the Technology, Organization, and Environment (TOE) framework to pinpoint potential factors and formulate hypotheses regarding their influence on employees' Gen-AI usage frequency. A quantitative research approach was conducted among a sample of 316 American employees. Results suggest that employees' perceived Gen-AI intelligence and warmth positively impact their usage through the mediation of performance expectancy. Effort expectancy only mediates the relationship between perceived Gen-AI intelligence and Gen-AI employee usage. Findings also show that the perceived severity of Gen-AI has a negative influence on employees’ usage and that an organization's absorptive capacity of Gen-AI does not influence employees’ usage. Critical drivers for Gen-AI utilization encompass technological proficiency, peer influence, and regulatory backing. These outcomes underscore the significance of nurturing a corporate culture that encourages innovation and adherence to regulations to successfully integrate Gen-AI in workplaces.
۸.

Reevaluating the DeLone and McLean Model for EHR Success and Knowledge-Sharing in a Saudi Public Medical Complex(مقاله علمی وزارت علوم)

کلیدواژه‌ها: HER DeLone and McLean Model Knowledge Sharing Saudi Arabia

حوزه‌های تخصصی:
تعداد بازدید : ۱۹ تعداد دانلود : ۱۴
This paper investigates the success of the EHR system and its impacts on the knowledge-sharing process by healthcare professionals in a public medical complex in Saudi Arabia. It aims to reexamine and evaluate the usefulness of the updated DeLone & McLean IS success model considering IS in the healthcare context. The study is based on a quantitative methodology conducted at a public medical complex in Saudi Arabia. The data analysis was performed by combining descriptive and exploratory analysis. SPSS was used to test the constructs' validity and scale reliability. Additionally, using AMOS to test the model fit and examine the direct and indirect relationships among dependent and independent variables, structural equation modeling was performed. The results support the role of EHR use in enhancing knowledge-sharing practices within the medical care complex. The findings show that EHR users appreciate knowledge transfer and collaboration between medical staff. The findings suggest that the EHR’s characteristics of information quality, system quality, and service quality promote medical care knowledge-sharing through system satisfaction and use. This study helps medical staff and health decision-makers to understand the EHR benefits and the medical digital innovations that may contribute to improving the work conditions at care organizations. It shows that healthcare organizations can identify various benefits from the use of the EHR**, ** especially in terms of knowledge management and sharing to propose better medical services. The paper contributes to the existing empirical literature by demonstrating the confirmation of the D&M Model as a relevant instrument for IS success within the healthcare sector.
۹.

Optimizing HRM Practices and Decision-Making Quality through Big Data Quality Components(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: Big data quality BD-driven Human Resource Practices Decision-Making Quality Accuracy Currency structural equation modeling (SEM)

حوزه‌های تخصصی:
تعداد بازدید : ۲۱ تعداد دانلود : ۱۲
This research aims to examine the impact of Big Data Quality (BDQ) components, including completeness, accuracy, format, and currency, on Big Data-driven Human Resources (BDHRP) management practices and Decision-Making Quality (DMQ) from the viewpoint of HR managers. It also seeks to identify the most impactful components among completeness, accuracy, format, and currency in the context of BDHRP and DMQ. A survey of HR professionals in 108 French organizations deploying Big Data Analytics systems revealed positive relationships between BDQ, BDHRP, and DMQ. Statistical analyses conducted with the Partial Least Squares Structural Equation Modeling (PLSEM) method showed a positive relationship between BDQ components and BDHRP, with currency and accuracy emerging as the most influential factors. Additionally, a strong positive relationship was found between BDQ components and DMQ, with currency and accuracy leading the way. The research also found a significant connection between BDHRP and DMQ, further underscoring the importance of effective HRM practices in enhancing decision-making quality. These findings contribute significantly to understanding the crucial role played by big data quality in BDHRP and decision-making, highlighting the potential for organizations to improve outcomes by focusing on currency and accuracy-related concerns. In practical terms, this research offers insights that can guide data quality practices, resource allocation, and strategic decision-making within organizations.
۱۰.

The Influence of Social Media on Public Health Protection against the COVID-19 Pandemic through Public Health Awareness and Changes in Behavior: An Integrated Model(مقاله علمی وزارت علوم)

کلیدواژه‌ها: social media Public Health Awareness behavior change Public Health Protection

حوزه‌های تخصصی:
تعداد بازدید : ۱۰۰ تعداد دانلود : ۸۱
In the case of COVID-19, researchers have found a statistically significant improvement in public health protection against COVID-19 with social media platforms. Multiple studies suggest that evidence of social media's influence on health knowledge, behaviors, and outcomes indicates its potential benefits in meeting the needs of individuals and populations. Therefore, this study aims to investigate the influence of social media on public health protections against COVID-19 in terms of public health awareness and behavioral changes. It adopted a quantitative research design to identify the relationship and used questionnaires to collect the data. Data was collected throughout Malaysia using convenience sampling. The results underscore the potential of social media as a valuable tool for disseminating crucial health information and promoting positive behavioral changes during public health crises like the COVID-19 pandemic.
۱۱.

The Role of Internet Usage in Shaping Psychological Well-Being: A Comparative Study of Internet-Addicted and Non-Addicted Undergraduates(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Internet Addiction Psychological Functioning Psychological well-being Psychological distress happiness

حوزه‌های تخصصی:
تعداد بازدید : ۲۴ تعداد دانلود : ۱۶
This study explores the psychological impact of Internet addiction, comparing the functioning of Internet-addicted individuals to their non-addicted counterparts. A survey of 175 undergraduates from a Malaysian public university assessed their perceptions of 18 statements reflecting key facets of psychological well-being, including autonomy, environmental mastery, positive relationships, personal growth, purpose in life, and self-acceptance. Significant differences were observed in 14 out of 18 statements, with small to medium effect sizes, indicating meaningful disparities between the two groups. The findings suggest that Internet-addicted individuals are more likely to experience challenges in psychological well-being, often turning to the Internet as a coping mechanism for dissatisfaction or unhappiness. This study underscores the need for targeted interventions in the realm of information technology to promote healthier Internet use and address its psychological effects.
۱۲.

A Sustainable eHealth Program to Enhance the Healthcare Sector(مقاله علمی وزارت علوم)

کلیدواژه‌ها: EHealth SWOT analysis Healthcare Sustainability

حوزه‌های تخصصی:
تعداد بازدید : ۱۲۲ تعداد دانلود : ۹۴
This study aims to assess the efficiency of the eHealth program by conducting a comparative study between public and private healthcare settings in Bangladesh and Malaysia. A detailed literature review gathered from leading databases, articles, and case studies was conducted to achieve the study’s objective. After evaluating the literature and utilizing reducing methods the factors were organized and categorized into the four SWOT groups. The study exhibits that the government of Bangladesh has taken multiple approaches to efficient usage of their resources and providing primary healthcare services at grassroots levels. However, compared to a developing country like Malaysia it is far lag and struggling with multiple challenges like inadequate ICT infrastructure interoperability issues, low adoption of services, privacy and trust issues inadequate data security lack of policies and regulations, and insufficient funding along with multiple threats like resistance to change, cultural influence, and native environmental issues. Nonetheless, these challenges can be addressed through the development of adequate infrastructure, technology, financial support, and human resource capabilities. This will help to achieve the goal of universal health coverage and digital healthcare. This paper identified and explored numerous eHealth concerns and institutionalized favorable policy recommendations to establish an effective and successful eHealth system and boost the healthcare sectors of Bangladesh and similar emerging economies.  Being the first to incorporate SWOT analysis and eHealthcare programs, the suggested approaches can have a significant positive impact on the implementation of an effective and sustainable eHealth system.
۱۳.

Reevaluating the DeLone and McLean Model for EHR Success and Knowledge-Sharing in a Saudi Public Medical Complex(مقاله علمی وزارت علوم)

کلیدواژه‌ها: HER DeLone and McLean Model Knowledge Sharing Saudi Arabia

حوزه‌های تخصصی:
تعداد بازدید : ۱۹ تعداد دانلود : ۱۱
This paper investigates the success of the EHR system and its impacts on the knowledge-sharing process by healthcare professionals in a public medical complex in Saudi Arabia. It aims to reexamine and evaluate the usefulness of the updated DeLone & McLean IS success model considering IS in the healthcare context. The study is based on a quantitative methodology conducted at a public medical complex in Saudi Arabia. The data analysis was performed by combining descriptive and exploratory analysis. SPSS was used to test the constructs' validity and scale reliability. Additionally, using AMOS to test the model fit and examine the direct and indirect relationships among dependent and independent variables, structural equation modeling was performed. The results support the role of EHR use in enhancing knowledge-sharing practices within the medical care complex. The findings show that EHR users appreciate knowledge transfer and collaboration between medical staff. The findings suggest that the EHR’s characteristics of information quality, system quality, and service quality promote medical care knowledge-sharing through system satisfaction and use. This study helps medical staff and health decision-makers to understand the EHR benefits and the medical digital innovations that may contribute to improving the work conditions at care organizations. It shows that healthcare organizations can identify various benefits from the use of the EHR**,** especially in terms of knowledge management and sharing to propose better medical services. The paper contributes to the existing empirical literature by demonstrating the confirmation of the D&M Model as a relevant instrument for IS success within the healthcare sector.
۱۴.

طراحی مدل استفاده از هوش مصنوعی برای تغییر فرایندهای واحد روابط عمومی سازمان با تاکید بر مدیریت دانش سازمانی(مقاله علمی وزارت علوم)

کلیدواژه‌ها: هوش مصنوعی روابط عمومی ارتباطات منابع انسانی سازمان

حوزه‌های تخصصی:
تعداد بازدید : ۲۱ تعداد دانلود : ۱۶
هدف: با توجه به تغییرات سریع محیط کسب و کار و نیاز به پاسخگویی به انتظارات متنوع ذینفعان، استفاده از هوش مصنوعی می تواند به عنوان راهکاری اثربخش برای ارتقاء عملکرد واحد روابط عمومی مطرح شود. همچنین، مدیریت دانش به عنوان عنصری کلیدی در بهبود فرآیندها و تصمیم گیری ها در این واحد، نقش مهمی ایفا می کند. هدف این پژوهش طراحی مدل استفاده از هوش مصنوعی در واحد روابط عمومی سازمان ها با تأکید بر مدیریت دانش سازمانی است. روش پژوهش: پژوهش کاربردی حاضر مبتنی بر پارادایم تفسیری با رویکردی کیفی، از نوع نظریه داده بنیاد با استفاده از رهیافت نظام مند کوربین و اشتراوس است. جامعه آماری این پژوهش شامل متخصصین و دانشجویان فعال در حوزه روابط عمومی، مدیریت منابع انسانی، هوش مصنوعی و روانشناسی بود. نمونه پژوهش با استفاده از روش نمونه گیری هدفمند از نوع گلوله برفی از میان جامعه آماری به تعداد 17 نفر تا رسیدن به اشباع نظری داده ها انتخاب شد. جهت گردآوری داده ها از مصاحبه نیمه ساختاریافته استفاده شد. جهت تأمین روایی پژوهش از کنترل بیرونی استفاده شد. پایایی نیز با استفاده از روش کدگذار دوم با ضریب توافق 86% تأیید شد. یافته ها: بر اساس یافته ها، علل استفاده از هوش مصنوعی در واحد روابط عمومی سازمان ها در چهار مقوله کارایی و بهره وری، بهبود ارائه خدمات به مشتریان، تحقیقات و تحلیل بازار و جنبه های نوآورانه دسته بندی شد. عوامل زمینه ای در دو دسته شرایط تکنولوژیک و شرایط سازمانی، و عوامل مداخله گر به دو حیطه اصلی شرایط بازار و شرایط اجتماعی و قانونی تقسیم شد. راهبردها مشتمل بر پنج مقوله آموزش و توانمندسازی، فرهنگ سازی، ایجاد هماهنگی، راهبردهای عملیاتی و ایجاد آگاهی و انگیزه شناسایی شد. این راهبردها می تواند به بهبود ارتباطات، بهینه سازی فرآیندها، اعتبار و شفافیت، کاهش کیفیت ارتباطات و چالش های فنی و عملیاتی منجر شود و نقش چشم گیری در استفاده بهینه از هوش مصنوعی در واحد روابط عمومی سازمان ها ایفا کند. نتیجه گیری: نتایج این پژوهش نشان می دهد که استفاده از هوش مصنوعی در واحد روابط عمومی سازمان ها می تواند به بهبود عملکرد و کارایی این واحد کمک کند. سازمان ها برای بهره برداری مؤثر از هوش مصنوعی در روابط عمومی، بایستی بر روی ایجاد زیرساخت های مناسب و فرهنگ سازمانی مناسب تمرکز کنند تا بتوانند از مزایای این فناوری بهره مند شوند. این مدل می تواند به عنوان راهنمای عملی برای سازمان ها در جهت استفاده مؤثر از هوش مصنوعی در روابط عمومی عمل کند و به بهبود ارتباطات و افزایش رضایت ذی نفعان منجر شود. اصالت/ارزش: با توجه به تحولات سریع فناوری و نیاز به بهبود کارایی در ارتباطات سازمانی، این پژوهش به طور قابل توجهی به درک مدیران از اینکه چگونه هوش مصنوعی می تواند شیوه های روابط عمومی در سازمان ها را تغییر دهد کمک می کند.
۱۵.

Digital Transformation through Artificial Intelligence in Organizations: A Systematic Literature Review(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Digital Transformation Artificial Intelligence Management Organizations Research Perspectives Systematic review

حوزه‌های تخصصی:
تعداد بازدید : ۲۳ تعداد دانلود : ۱۱
The current paper reviews the present literature in the most known scientific databases in the management and business fields about artificial intelligence (AI) and digital transformation within organizations. The main objective is to extract related research axes and uncover gaps in this emergent topic. The methodology used is a systematic literature review with RStudio software based on 36 selected papers from the Scopus and Web of Science (WOS) databases in the period of 2019-2024. The main axes identified are AI potential for organizations’ performance, innovation and AI potentials, and AI adoption determinants. Regarding the discussion and analysis of the results, future directions are projected to cover all sides of digital transformation through AI tools. The main contribution of this paper is to provide researchers and practitioners with current advancements and changes in Al tools utilized to facilitate digital transformation within evolving economic and social landscapes for companies.
۱۶.

Managing Transport Systems with Artificial Intelligence(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Computer Vision System Intelligent system Global positioning System (GPS) Light Detection and Ranging (LiDAR)

حوزه‌های تخصصی:
تعداد بازدید : ۲۸ تعداد دانلود : ۱۵
Problems caused by the growth of traffic in cities require modern management approaches to improve the situation with the routing of traffic flow. This article aims to develop a conceptual system that uses computer vision technology to collect and process data from vehicles. It describes the technology of computer vision as an opportunity to improve routing algorithms by processing large data streams that reflect real situations and causes that affect route optimization. The result of using the color vision system is to provide more accurate and timely information to drivers, allowing them to make informed decisions about their routes. This will reduce traffic congestion, improve transport efficiency, and minimize the negative impact on the environment.
۱۷.

Assessing the Growth and Trends of Smart Packaging: A Case of Food Distribution(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Smart Packaging Food Distribution Sustainability Research Trend Analysis

حوزه‌های تخصصی:
تعداد بازدید : ۱۰۸ تعداد دانلود : ۷۹
Smart packaging plays a pivotal role in food distribution by integrating innovative technologies to enhance product safety, quality, and efficiency throughout the supply chain. Leveraging smart packaging minimizes waste, reduces spoilage, and enables real-time monitoring. However, producers face a few challenges with smart packaging, including high initial investment costs, compatibility issues with existing infrastructure, and regulatory hurdles concerning data privacy and safety standards. Additionally, ensuring widespread adoption and addressing consumer acceptance pose significant challenges and the need for continuous innovation to keep pace with evolving market demands and technological advancements. Therefore, this study aims to identify the current landscape of smart packaging within food distribution, outline the main themes within this field, highlight potential areas for further study, and provide a roadmap for future research endeavors. To fulfill this aim, a comprehensive bibliometric analysis was undertaken, utilizing data extracted from the Scopus database. A total of 1,094 documents relevant to the chosen keywords were successfully gathered for analysis. Frequency analysis was conducted using Microsoft Excel, while citation metrics and further analysis were performed utilizing R package software. The outcomes of this investigation are presented using standard bibliometric metrics, encompassing publication year, authorship, subject area, document type, source title, citation analysis, keyword analysis, active institutional participation, geographic distribution, and language. The analysis revealed a significant increase in publications concerning smart packaging within food distribution since 1990. This upward trend underlines the crucial role of technology in the food industry, potentially impacting the environment, economy, and societal dynamics.
۱۸.

Corporate Digital Transformation: A Comprehensive Definition and Conceptual Framework for Enhancing Business Performance(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Corporate Digital Transformation Digital Transformation Key Drivers Digital Transformation Defini-Tion Business performance Content Analysis

حوزه‌های تخصصی:
تعداد بازدید : ۱۵ تعداد دانلود : ۱۲
This study aims to analyze 45 definitions of digital transformation (DT) to identify key drivers and propose a conceptual framework to outline their impact on business performance. Through content analysis, 24 key drivers were identified, focusing on the frequency of occurrence across the definitions. The analysis highlights drivers such as IT technologies & innovation, business model, business performance, customer experience, and operational processes. The results show a significant emphasis placed on various drivers of DT, reflecting its multidimensional nature. Key drivers include technological innovation, organizational adaptation, customer-centric strategies, and change management practices. By conceptualizing the relationships between key drivers and performance outcomes, the proposed conceptual framework provides theoretical insights into the mechanisms underlying digital transformation and its impact on business performance. The proposed framework integrates technological, strategic, organizational, and cultural dimensions. The analysis underscores the complexity and multidimensional nature of DT as a strategic phenomenon and offers drivers on which the organizations should focus to face the challenges of digital disruption. This paper's original theoretical contribution lies in synthesizing various definitions of digital transformation from the past two decades to propose a comprehensive definition of Corporate Digital Transformation.
۱۹.

تاثیر کلان روندهای فناورانه بر توسعه دانشگاه ها در ایران؛ بررسی موردی آثار تحولات فناورانه بر تأمین مالی دانشگاه های دولتی(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: تحولات فناورانه تأمین مالی دانشگاه های دولتی مدیریت دانش مطالعه موردی

حوزه‌های تخصصی:
تعداد بازدید : ۱۴ تعداد دانلود : ۱۴
دانشگاه ها تحت تأثیر آثار تغییرات فناورانه هستند و چنین تغییراتی بر کارکردهای کلیدی دانشگاه همچون توسعه و مدیریت دانش و فناوری و تربیت نیروی انسانی مؤثر می باشد. به همین جهت لازم است کلان روندهای مؤثر بر دانشگاه های آینده از منظر تحولات فناورانه شناسایی و اثر آن بر اقتصاد آموزش عالی تحلیل شود. تحولات فناورانه بر دانشگاه ها، بر آینده آموزش عالی در ایران نیز در ابعاد مختلف اثرگذار است. در این مقاله با توجه به محدوده پژوهش، ضمن شناسایی کلان روندهای فناورانه موثر بر آینده دانشگاه ها در ایران، آثار این کلان روندها بر تامین مالی دانشگاه های دولتی مورد بررسی قرار گرفت. برای اجرای این پژوهش از روش شناسی مطالعه موردی تک موردی استفاده شد. پژوهش مذکور در سطح سیاستگذاری کلان می باشد و مورد مطالعه دانشگاه های دولتی است. در این پژوهش بر اساس روش شناسی مطالعه موردی از طریق مطالعه ادبیات، کلان روندهای مؤثر بر آینده دانشگاه ها از منظر تحولات فناورانه شناسایی شد. سپس بر اساس مطالعات پیشین، سلسله شواهد، رویدادها و آمارها و همچنین مصاحبه های اکتشافی با کانون متخصصان، چارچوب نظری اولیه پژوهش مشتمل بر 15 کلان روند ارائه شدند. در ادامه چارچوب نظری اولیه با استفاده از ابزارهایی همچون مطالعه مستندات و مطالعات پیشین، آمارها و رویدادها و مصاحبه با 13 خبره تدقیق شد. انتخاب خبرگان بر اساس شناسایی مستقیم و روش گلوله برفی و تا رسیدن به اشباع نظری ادامه داشت. مصاحبه با خبرگان کدگذاری شد و در مقاله برخی از نقطه نظرات خبرگان مرتبط با هر کلان روند ارائه شده است. بر این اساس در چارچوب نهایی تعداد کلان روندها از 15 کلان روند به 8 کلان روند کاهش یافت و 19 پیشنهاد سیاستی ارائه شد. 8 کلان روند ارائه شده در چارچوب نهایی شامل مربیگری، خودآموزی، آموزش های بین رشته ای و مبتنی بر مهارت آموزی، یادگیری تلفیقی، آزمایشگاه های آنلاین و شبیه سازی شده، آزمون های آنلاین، ورود به بخش های جدید در آموزش و رقابت جهانی در جذب دانشجو می باشد.
۲۰.

Determinants of Online Impulse Buying Among Young Adults in Kuala Lumpur, Malaysia: A Study on Eco-Friendly Food and Beverage Utensils(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: Online Impulse buying Eco-Friendly Products Sustainability Young adults

حوزه‌های تخصصی:
تعداد بازدید : ۷۶ تعداد دانلود : ۵۷
Eco-friendly product usage is a defining trend in consumer purchase intentions during this decade. Younger, tech-savvy consumers are often more sensitive to environmental concerns when purchasing products due to the abundance of information available on social media platforms. In the food and beverage industry, this trend has led many younger consumers to prefer purchasing eco-friendly, sustainable cutlery for food and beverage consumption. With online social commerce platforms selling eco-friendly utensils readily available, a larger group of consumers, primarily young adults, seem to purchase these products impulsively due to various factors. The four independent variables proposed in this study that seem to influence the online impulse buying behavior of young adults toward these eco-friendly products are fear, serendipity, electronic word of mouth (eWOM), and website quality. Convenience sampling was utilized to gain a greater understanding of the targeted consumer group, using a 5-item Likert scale to collect data from respondents. The validity and reliability of the questionnaire items were further confirmed using statistical methods, namely average variance extracted (AVE), composite reliability (CR), and Cronbach’s alpha. The hypotheses were tested using AMOS software (version 24) through confirmatory factor analysis (CFA) to tabulate the results. Based on the study conducted, it is concluded that fear and eWOM do influence the online impulse buying of eco-friendly food utensils among young adults in Kuala Lumpur. It is further suggested that elements such as fear and eWOM play a significant role in online impulse purchases of eco-friendly utensils, as young adults rely heavily on social media marketing. This reliance contributes to these consumers’ growing concern for their future, prompting them to be more environmentally conscious.

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