درخت حوزه‌های تخصصی

Purpose: Nowadays personal branding is considered a very important issue for specialists like the university professors, as one of the important classes of experts in the society, and the success criteria of personal branding activities is their perceived brand equity by the students. The purpose of present study is to investigate the effective factors involved in personal brand equity of university professors. Methodology: This is an applied study in terms of purpose and it is a survey-analytical study in terms of method. The statistical population consists of the students at Azad University Central Tehran Branch in Iran, Faculty of Management and the data were collected from 275 students using probability convenience sampling method. Structural equation modeling and SMART PLC has been used to test the hypotheses. Findings: The results show that competence of professors, the students' awareness of them and the instruction perceived quality by the students affect the professor brand equity through affecting the extent of attachment between the students and professors and the effect on the communicative variables such as commitment, trust and loyalty. Discussion: Today being good in what we are doing as an expert doesn’t pay off enough and we can’t expect others to know our competencies and respect that while we are not communicating those thing properly through personal branding. Findings show that university professors must take a good care of their awareness, competencies and perceived instructional qualities which all let them have higher brand equity through communicative variables and benefit a lot from that.

Purpose: This study aimed to examine the role of informal learning and the organizational learning capacity in learning motivation and professional ethics of faculty members in the Eastern Azerbaijan ′s Universities. Methodology: It used survey approach. Statistical population included 2500 individuals of faculty members in Eastern Azerbaijan from which 400 people were selected using random sampling. Data was collected using four standard questionnaires. To analyze data and examine the relationships of the variables, correlation method and stepwise regression were used. Findings: Results showed a positive and significant correlation between informal learning variables and learning motivation and professional ethics. Also, a positive and significant correlation was found between organizational learning capacity, learning motivation, and professional ethics. Maximum correlation coefficient belonged to informal learning and learning motivation (r=0.73). Based on the findings, the regression model for predicting learning motivation and professional ethics through informal learning and learning capacity is significant. Conclusion: Regarding the findings, it can be concluded that any increase in informal learning and organizational learning capacity is associated with increased academic motivation and professional ethics; hence, attention to informal learning and learning capacity in East Azarbaijan universities It can be of great importance in increasing the learning motivation and professional ethics of the faculty members of the universities of East Azarbaijan.

Purpose: The present study aims to study the Diagnosis of extracurricular Courses of Sport in the Educational system through employing Weisbord’s Model. Methodology: The descriptive – survey method was employed. The statistical population was all sports teachers in North Khorasan Province who were 750 people. Based on the kerjeci & Morgan table, 256 sports secretaries were identified as the sample. The data gathering tool in this research was a researcher-made questionnaire with 22 questions, whose questions were designed based on the Weisbord’s design. The face and content validity of this questionnaire were evaluated using the opinion of the university experts. In order to study the construct validity of this questionnaire, exploratory factor analysis was used. Cronbach's alpha coefficient was used to determine the reliability of the questionnaire. The reliability of this questionnaire was 0.87. The statistical methods used in the present study included the K-S test, exploratory factor analysis, and T-test. All data analysis was done in SPSS software version 22. Findings: The results of this study showed that the identified complications in accordance with the webs board pattern in the present study, explained 75.25% of the total variance of the questions. The number of complications detected in the research includes the Weisbord’s Model in all dimensions and domains below the average level of 3. Considering the significance level below 0.05, it can be stated that these complications are in poor condition. Conclusion: The results of the present study showed that there are some complications in post-exercise training programs in education, all of which are in poor condition. The results of the present study indicated that goals, structure, rewards, useful mechanisms, communication, and leadership are all complications of the post-training exercise in education that all of them are in undesirable conditions.

Purpose: The aim of the present study was to present a model of factors affecting organizational vitality in public organizations (case study: public organizations of Mazandaran province). Methodology : This was an applied and quantitative study. The study population included employees of public organizations in Mazandaran province in 2019, 246 of whom were selected based on Cochran's formula and using cluster sampling method. The data were collected using a researcher-made questionnaire on barriers to organizational vitality and were analyzed using exploratory factor analysis and structural equation modeling in SPSS and Amos software. Fidning s: The results showed that the barriers to organizational vitality included nine factors, 49 components and 120 concepts. The management factor includes five components, the individual factor includes six components, the organizational factor includes six components, the economic factor includes seven components, the political factor includes five components, the physical environment factor includes five components, the religious-value factor includes six components, the technological factor includes four components, socio-cultural factor includes five components. Besides, the factor loading of all 49 components was higher than 0.40 and the reliability of all nine factors was higher than 0.70. Also, all nine factors had a positive significant effect on barriers to organizational vitality so that the individual and political factors had the greatest and the lowest effect, respectively (P<0.001). Conclusion : The results of the present research have practical implications for experts and organizational planners, and can help them design and implement programs to reduce barriers to organizational vitality