مطالب

Background: As companies are increasingly committed to sustainability practices in all their activities, they also have the increasing opportunity to communicate it to strengthen the brand through various means. One of them is undoubtedly represented by social media.Aims: This paper examines the communication of fashion sustainability through social media, and in particular its visual dimension, by undertaking a content analysis of over 600 Instagram photos of two Tunisian brands that are visibly exposed on the sustainability front.Methodology: Statistical analysis of this communication based on image, caption and hashtag is used to provide interesting insights into the elements that underlie effective online sustainability communication and, more specifically, on visual social media. Three theories are used to explain this topic namely Speech Act Theory, Color Theory, and Technology for Environmental Action Model (TPAM). Nine themes related to sustainability and fashion were extracted from the images of two sustainable brands “Shab Kids”, “Triiiza” and “Tommy Hilfiger” accompanied by their captions and hashtags.Finding: Our findings contribute significantly to understanding the elements used in visual communication of sustainable fashion brands on social media. For brand-generated content, we selected two eco-responsible Tunisian brands elected by “ileycom” (online marketplace) that declare themselves sustainable and are known in the fashion industry and among consumers for their orientation towards sustainable practices. Sustainable brands engage consumers in a conversation about sustainability, which can strengthen brand identity and create an emotional connection with the audience.Conclusion: It is essential for brands to communicate sustainability while taking full advantage of social media platforms like Instagram. Our study analyzed various communication elements on Instagram such as single image, multiple images, hashtags, and captions.

Neurotransmitters are the chemical messengers nerve cells use to transmit signals to target cells. Neurotransmitters affect the behavioral aspects of investors' performance. Therefore, this study investigated neurotransmitters' effect on individual investors' behavior by using structural equation modeling. To achieve this goal, exploratory and confirmatory factor analysis has been used. The study is applied research and utilizes a survey methodology. The required data were collected through the distribution of questionnaires among 315 individual investors. This study was done in the Tehran stock exchange's second and third seasons of 2023. According to the research, neurotransmitters through eight components of adrenaline or epinephrine, noradrenaline or norepinephrine, dopamine, serotonin, GABA (gamma-aminobutyric add), acetylcholine, glutamate, and endorphins affect the behavior of individual investors. Based on the second-order confirmatory factor analysis, the GABA component (0.39) has the highest impact, and adrenaline or epinephrine (0.25) has the least effect on the behavior of individual investors. The findings indicate the necessity of redefining rationality and considering its effects on investors' decisions and behavior.

The present paper deals with the historical overview and the reception of William Shakespeare’s Sonnets in contemporary Iran. The authors examine the chronology of Persian translations of Shakespeare’s Sonnets (both scattered and book-length ones) during a century which is a considerable period of time in the examination of the reception of any author in another culture. As poetry is not the most popular genre in Persian translation, the Persian translations of William Shakespeare’s Sonnets suffered from a lot of fluctuations. It was in the latter part of the nineteenth century, a turning-point in the history of the country, that Shakespeare was introduced into Iranian audience for the first time. It started with scattered translations and ended in book-length ones. This study indicates early Persian interest in Shakespeare’s Sonnets which was followed by a lull. The reason behind it was two-fold: the translation of foreign poetry was dominated by French and Russian languages, and the rich tradition of Persian poetry does not feel the need to translate foreign poetry. The reception of Shakespeare’s Sonnets was followed by renewed interest in 1998-2017 and finally book-length translations began to thrive. All in all, Shakespeare’s Sonnets did not have a great influence on Persian poetry, as it was expected.

This study aimed at investigating and comparing the expenditure of cognitive effort in translating various text types. The text typology of Reiss (1971, 2014) including informative, expressive, and operative text types was used as the theoretical framework. A mixed-method approach involving the use of screen recording, keystroke logging, think-aloud protocols, and retrospective interviews was adopted for the investigation. To pursue the research aims, 22 senior translation students were recruited to participate in the study and perform three translation tasks: translating informative, expressive, and operative texts. By using think-aloud protocols, the participants were instructed to speak out during the execution of the tasks. The amount of time spent by each participant and the number of pauses taken by them on each translation task were measured and compared as indicators of cognitive effort. Additionally, time and pause analyses were triangulated using technical operation analysis to have a better perception and obtain more reliable results. The findings of this study showed a significant difference in the cognitive effort required to translate informative, expressive, and operative texts. The findings also revealed a higher level of cognitive effort in translating expressive text compared with informative and operative ones