مطالب

Purpose : The current study examined the effectiveness of gamified reading of electronic books among adolescents in school libraries. Method : A randomized sample of students aged 11 to 12 years including two control and experimental groups from four schools participated in this study. According to the Mechanics, Dynamics, and Emotions (MDE) framework, six gamification elements were implemented as group challenges. The experiences were then evaluated based on a quasi-experimental design with a post-test via the GAMEX scale. Findings : Multiple independent t-tests using SPSS 26.0 showed that the gamified experience and its relevant subscales including enjoyment, absorption, creative thinking, activation, absence of negative affect, and dominance differed significantly between the two groups. Therefore, the results revealed that implementing gamification in the reading experience within a gamified environment is highly effective and will influence adolescents' interest, motivation and ability to read in library contexts, which can be of interest to experts and policymakers in education and computer science. Conclusion : Various game mechanisms can be integrated into the educational context or platforms like electronic books to make learning interesting and motivating to the students.

Purpose : The purpose of this paper was to critically analyze the textbook "Management of Digital Libraries: A Practical Guide" written by Mitra Samiei (2023) from Chapar Publications and evaluate it based on the standards and criteria of university textbooks. Method : This was an applied research study in terms of purpose and mixed-method in terms of approach, which used critical qualitative analysis and descriptive survey. A checklist was employed for qualitative evaluation of the content and formal structures of the textbook on a 5-point Likert scale. Findings : According to the analysis results, the textbook scored 54/70 (72%) for formal criteria, which was acceptable. In contrast, it scored 40/70 (53.33%) and 47/70 (67.14%) for structural and writing criteria, respectively, which were unacceptable. It scored 66/95 (69.47%, almost 70%) for content criteria. In general, the textbook under criticism can be suitable and practical for students as a work that collects all the materials available in digital libraries by solving the stated problems. Conclusion : Among the factors that can help improve the present work are modifying photo captions, the publisher's innovative cover design, footnotes for jargon, required persons and concepts, citations, glossary and index, and a list of tables and figures. Therefore, the author is recommended to provide practical examples and new instances, employ up-to-date sources, reduce textbook volume, and avoid duplicate content to improve the current work in the next editions. Also, among the strengths of this textbook is a separate chapter dedicated to digital librarianship, organizational structure, human resources in digital libraries, and the author's credibility and expertise.

Purpose : This research aims to develop an advertising policy model in digital marketing based on eye tracking. Method : The research method is qualitative and based on grounded theory. Semi-structured interviews were used to collect information, and data analysis was performed using the Strauss and Corbin method and the paradigm model. Sampling was theoretical sampling using targeted (judgmental) techniques, based on which 15 interviews were conducted with managers and marketing and advertising experts. Findings : The findings of the research show that during the process of open, central and selective coding, the advertising policy model based on the use of eye tracking consists of Causal categories that include Advertising content, Quality of environmental advertising and Promotional features; contextual categories consist of advertising slogans,  billboard elements, analysis of customer eye movements;  intervening categories consist of online advertising,  advertising costs, advertising through media and mass communication; Central categories that consist of environmental advertising status, development of advertising influence, effective advertising on customers' intentions; category of strategies includes advertising message attractions, evaluation of target environmental advertising selection process, advertising based on customers' taste; consequence category includes competitive advantage, currency innovation, Promotion of strategic marketing decisions. Conclusion : The study concludes that the eye tracking-based advertising policy model provides a comprehensive framework for enhancing advertising strategies. The model emphasizes the importance of considering various factors such as advertising content, consumer behavior, and contextual elements in developing effective advertising campaigns. The research highlights the potential of eye tracking in optimizing advertisements and gaining a competitive edge in the market. From a managerial perspective, the model offers actionable insights for marketers to improve customer engagement and increase advertising effectiveness by leveraging eye tracking data. It also suggests that advertisements should be tailored to consumer preferences and the context in which they are viewed. The study advocates for further research in this area to broaden the application of eye tracking technology in other marketing domains and service sectors. From an academic standpoint, this research contributes to the limited body of knowledge regarding environmental advertising and the use of eye tracking in marketing. It provides a foundation for future studies to explore the relationship between visual marketing and consumer behavior, offering insights that could foster innovative advertising strategies in the digital marketing field.

The Bayazid Bastami complex, located in Bastam, Semnan province, is considered one of the outstanding examples of the Iranian religious architecture during the Ilkhanid era. Due to the existence of a renowned Sufi’s shrine, Bayazid Bastami (161-234 AH), this complex has attracted the attention of different reigns and kings since the very early Islamic period, and numerous constructions have been performed in this monument during various periods from the Deylamiyān (Deylamites) dynasty to the Qajar period. Most of the constructions in this complex and also the restorations conducted here relate to the Ilkhanid era, and particularly to Sultan Muhammad Ghazan Khan’s reign (694-703 AH) and Sultan Mohammad Khodābandeh Öljaitü’s time (703-716 AH). Thanks to his high regard for Bayazid, Öljaitü even selected his own children’s names according to Bayazid’s name and titles: Bastam, Bayazid, and Ṭayfūr. In various Ilkhanid buildings and extensions in Bayazid Bastami’s complex, numerous inscriptions can be seen that have adorned the architectural elements of this complex. Due to the existence of multiple features and the religious importance of this part, inscriptions on the mihrab of this mosque, called Mardana or Bayazid, have been widely investigated and analyzed from different aspects, including ritual, artistic, and historical. In the present research, a descriptive-analytical methodology has been applied, and the data have been collected from documentary and field studies with a theoretical approach to study the cultural history.  

The motivations driving cash holdings have a profound influence on corporate decision-making and performance. Exploring the dynamics between risk-taking behaviour, cash reserves, and their adjustment pace provides valuable insights into effective financial resource management. This study examines the impact of corporate risk-taking on the adjustment speed of cash holdings, with a focus on the moderating effect of CEO tenure. A sample of 151 firms listed on the Tehran Stock Exchange from 2011 to 2023 (1,963 firm-year observations) was analysed using multiple regression and the Generalized Method of Moments (GMM) estimator. Results indicate that the adjustment speed of cash holdings is 49.5%. A significant negative relationship exists between corporate risk-taking and the speed of cash holdings adjustment, suggesting that elevated risk-taking decelerates the alignment of cash reserves with optimal levels. Moreover, the findings highlight the moderating role of CEO tenure in the relationship between corporate risk-taking and the speed of cash holdings adjustment; in other words, in firms with longer-tenured CEOs, the negative association between corporate risk-taking and cash holdings adjustment speed is weaker than in firms with shorter-tenured CEOs. These findings suggest that risk-taking hinders swift cash adjustment, necessitating a precise determination of optimal cash levels to prevent liquidity shortages in high-risk scenarios. Additionally, the experience of long-tenured CEOs appears to facilitate better liquidity management, aligning corporate interests with strategic financial goals.

Forecasting financial variables, especially the returns of debt instruments, plays a vital role in economic decision-making and risk management. Although the forecasting literature in financial markets is extensive, few studies have focused on predicting the returns of Islamic Treasury Bonds with unconventional structures. Moreover, despite the importance of these bonds, very limited work has been done using machine learning in the debt market. This study aims to predict the returns of Islamic Treasury Bonds using three models: Multiple Linear Regression (MLR), Multilayer Perceptron Neural Network (MLP), and Radial Basis Function Neural Network (RBF). Monthly data from 2018 to 2023 were collected using Excel and Python. The training and evaluation of the models were carried out in MATLAB. Eleven influential variables were selected based on previous studies and expert opinions. The models' performance was evaluated using Root Mean Square Error (RMSE) and the coefficient of determination (R²). The findings indicate that the Multilayer Perceptron Neural Network model has higher accuracy in predicting the returns of Islamic Treasury Bonds compared to Multiple Linear Regression and Radial Basis Function models. These results suggest that neural network models can serve as more effective tools in financial and economic analyses, significantly enhancing forecasting accuracy.

This study examines Russia’s strategic culture in West Asia and its implications for bilateral relations with Iran from the post-Soviet period (1991) to recent developments in 2025. Employing a qualitative framework rooted in strategic culture analysis, the research demonstrates that Russia’s approach toward Iran is shaped by pragmatic opportunism, historical experience, and a desire to maintain regional influence without overcommitting militarily. Findings reveal that Moscow engages with Tehran episodically, balancing cooperation against shared threats with strategic caution to preserve flexibility in relations with other regional actors, including Israel, Saudi Arabia, and Turkey. Brief episodes such as the U.S. and Israeli strikes on Iranian nuclear facilities, the Syrian crisis, and the ongoing war in Ukraine illustrate how Russia mediates, condemns actions diplomatically, and selectively coordinates with Iran without offering binding security guarantees. The study identifies a persistent divergence in perceptions: Russia often views Iran as a secondary, conditional partner, whereas Tehran expects collaboration on an equal footing. Despite these differences, mutual interests in regional stability, energy cooperation, and strategic depth create occasions for tactical alignment, particularly under external pressures. Overall, the results demonstrate that the Russia–Iran relationship is conditional, adaptive, and strategically ambiguous, with cooperation shaped less by ideological convergence and more by pragmatic calculations. By situating these interactions within the framework of strategic culture, the study provides a nuanced understanding of the limits and possibilities of Russia–Iran engagement in West Asia, highlighting how historical legacies, geopolitical constraints, and contemporary crises collectively define a partnership that is influential yet inherently fragile.

La quête identitaire se retrouve au cœur des œuvres du vingtième siècle. Des romanciers, comme des critiques examinent la question et un auteur comme Barthes n’échappe pas à la règle. Ses écrits ultimes au Collège de France demeurent cependant imaginaires et théoriques. Il s’identifie aux protagonistes d’une nouvelle Recherche dont il s’estime être le créateur. Nous verrons ainsi dans cet article les manuscrits barthésiens au sujet de la phrase dans ses textes déposés à la bibliothèque nationale de France qui décrivent certaines de ses convictions intimes. Nous observerons à travers ceux-ci une réinvention du texte dans ses derniers cours. Ceux-ci forment une autre matrice romanesque et Barthes retourne à ses premières sources littéraires et se passionne même pour la personne de l'auteur. Ce dernier désire désormais s’éterniser par le roman et renaître, tout comme le phénix de ses cendres. Afin de voir les sources de cette renaissance artistique, nous étudierons certaines parties raturées de ses manuscrits déposés à la bibliothèque nationale de France. Elles expriment ses points de vue intimes sur les étapes de l’invention de la phrase. Nous tenterons ainsi de découvrir la vérité littéraire se cachant chez cet inventeur de l'art de ne rien écrire qui, tout comme Proust, redéfinit la recherche littéraire dans une perspective temporelle.