مطالب

The Khasia communities living in the Moulvibazar district, which have a matriarchal family structure, famous for betel leaf farming and unique cultural heritage, has been impacted by tourism. This study explores the impacts of tourism on their cultural practices, economic conditions, and social dynamics from different aspects and identifies long-term strategies for cultural preservation. Fieldwork was conducted in four Khasia villages in Moulvibazar to collect essential data and observe the participants’ reactions. Data collection included semi-structured interviews, participant observation, and Focus group discussions with thematic analysis using Quirkos software. Expert secondary data were used to back up the conclusions. Tourism has provided several economic opportunities like improved infrastructure and new sources of revenue; some villages are planning to use tourism to show and promote their true cultural heritage via eco-tourism and social media platforms. However, there are several challenges, and cultural commodification, environmental pollution, and social conflicts are the main concerns. Deforestation is creating a disturbance in their livelihood as they are highly dependent on nature. Some tourists also demand commercialization which is harming their cultural authenticity. Tourism presents both benefits and threats for the Khasia community. Sustainable tourism practices and community-led policies are important to strike a balance between economic benefits and cultural preservation. Long-term development can be ensured while safeguarding heritage and the environment if the Khasia people are given the power to manage their cultural representation.

In today's competitive markets, brands are always trying to create a desirable image of their products and services to elicit more favorable tendencies in customers. Beyond the marketing efforts of brands, there is an important factor that can either strengthen or weaken these marketing efforts. This factor is related to the country of origin or manufacturer of a brand, which can have an impact on consumer behavior and perceptions of products and brands from that country. Therefore, the aim of this research is to investigate the effect of the country of origin and manufacturer on consumer perceptions of the institutional environment of countries and purchasing decisions, taking into account the moderating role of beliefs arising from customer trust. This research is an applied study and, in terms of data collection method, is descriptive-correlational. A library approach was used to extract studies, and a field approach was used to collect statistical data, with the data collection tool being a questionnaire. The study population consisted of customers who own and purchase iPhones from the Apple brand in districts 1, 2, and 3 of Tehran. Descriptive statistics and inferential analysis were used to analyze the data, and the software used to analyze the data was SPSS and smart PLS. The results indicate that the country of origin of a brand has an impact on perceptions of the legitimacy and regulatory environment of that country. Additionally, the results show that the country of manufacture of a brand also has an impact on perceptions of the normative environment and regulatory environment of that country. On the other hand, perceptions of the legitimacy of the country of manufacture of a brand have an impact on customer preferences for a brand and a willingness to pay a higher price for a brand. However, the impact of the country of origin on customer purchasing decisions with the moderating role of beliefs in brand benevolence, honesty, and capability has not been confirmed.

Pendant le COVID-19, les universités et les établissements d'enseignement supérieur ont été appelés à dispenser un enseignement en ligne en raison de la pandémie. Le nouvel environnement d'enseignement a créé une nouvelle méthode d'enseignement qui a inspiré la plupart des pays à adopter l'enseignement en ligne même après la pandémie. L'Université de Yarmouk, parmi d'autres en Jordanie, a établi ses classes post-COVID-19 entièrement en ligne ou hybride (partiellement en ligne). L'étude actuelle vise à révéler l'efficacité de l'apprentissage en ligne des langues étrangères après la pandémie de COVID-19 du point de vue d'étudiants universitaires choisis au hasard dans différentes universités. Pour mener à bien la présente recherche, nous avons élaboré un questionnaire et l'avons envoyé à des étudiants universitaires de différentes universités jordaniennes.  Les réponses ont été recueillies et analysées dans le programme SPSS. Les résultats de l'étude ont montré que l'interaction par le biais de l'e-learning a obtenu une moyenne de (3,09), avec un pourcentage de (62%). De plus, la capacité des étudiants à accéder aux ressources d'apprentissage en ligne a obtenu une moyenne de (3,06) et un pourcentage de (61,3%), tandis que l'efficacité de l'enseignement par l'apprentissage en ligne a obtenu une   moyenne   de (3,04)   et   un   pourcentage   de (61%).  La   recherche   a   abouti   à   plusieurs recommandations, notamment la nécessité pour l’administration universitaire de se concentrer davantage sur les besoins des étudiants en langues étrangères en matière d'e-learning à l'avenir et de développer des systèmes bien connus tels que le système modèle.