درخت حوزه‌های تخصصی

The purpose of this study was to do an empirical study on the service sector to investigate the effect of brand identity on brand performance and employees’ job satisfaction with the intermediating role of organizational confidence, using Buil et al. (2015) model. In this model, the effect of brand identity on brand performance and employees’ job satisfaction is investigated both directly and indirectly through the organizational confidence. A sample of 273 individuals was selected randomly from employees of Pasargad bank branches in Tehran. The data collection instrument was a standard questionnaire with 26 questions whose validity and reliability were confirmed; it was distributed among the statistical population. Data were analyzed using descriptive statistics and inferential statistics. At the level of descriptive statistics, indices such as frequency and frequency percentage were used. The correlation methods, structural equation modeling, and path analysis were used on the level of inferential statistics; LISREL and SPSS software were used for this purpose. The results of the analysis showed the direct and positive impact of brand identity on brand performance, organizational confidence, and job satisfaction. In general, the ability of Pasargad Bank to improve the brand performance, increase the organizational confidence and satisfy its employees, is directly and indirectly related to the brand identity (p <0.05).

Nowadays, marketing professionals are increasingly aware of the importance of brands in the success of organizations, as it can be an asset with utmost importance for a lasting competitive advantage. Indeed, what is called a brand is something far more than a name. The brand and its affiliates pave the way for human communication. Brand personification is done in this respect. Although BP can be defined separately from human personality, it is not entirely independent of it. Therefore, in this study, the indicators of the component themes of consumer BP present in Iran’s market are clearly demonstrated. The present study, which falls into the category of developmental research in terms of objective, is carried out qualitatively. As a developmental research, this study uses a sample of 29 students of management whom were selected by non-probability sampling (purposive and judgemental). The main research tool was an open-ended questionnaire, completed and collected by semi-structured interviews. The findings consist of 74 indicators that were extracted and compiled from the literature review, theoretical foundations, research background (such as Aaker, 1997 and Geuns et al. 2008) and semi-structured interviews using NVivo software, which could be divided into eight positive and negative dimensions. Furthermore, some of the 74 indicators or personality traits identified for Iranian consumer brands include beautiful, personable, hardworking, always friendly, strong and capable, skilled, attractive, creative, efficient, competent, competitive, friendly to little ones, old friend, funny, dysfunctional, uncommitted, insincere, unfriendly (unkind), bully, tyrant, naughty, narcissistic that actually constitutes the personality themes of consumer brands in Iran’s commodity market.

Negative relation between unemployment and inflation is known as the Philips model, which states, when inflation is high, unemployment gently decries and when unemployment is low, salaries will increase rapidly. While economic planners of the country tend to impart this situation highly, it would fall down, because frequent increase of inflation with the hope of keeping unemployment low permanently, ultimately will cause rise in expected inflation of organizations and lead to change in their recruitment decisions. In a section of this model, it has also analyzed, relation between income, investment, and consumption. Regular Philips model with derivative deals with first and second level of calculations, however this model has faced many weaknesses and deficiencies in economic cycle of Iran. Regarding its implementation in the economy of Iran, in this research, through substitution of Caputo fractional-order derivatives, we reach out “Philips model of Fractional-order”. Moreover, by numerical calculation of resulted equations and using Maple software, we over reach to Philips curve of Fractional-order in multiple various orders. According to achieved results, this model highly depends on derivation orders and different outcomes will be acquired through various derivation orders. Acquired model in the economy of Iran (situational format in Sugar and Sugar cube Industries) has been studied through phasic technic which proves meaningfulness of relations between variables of the model.

One of the major challenges faced by major firms is the risk of financial instability and ultimately financial bankruptcy. Hence, the main objective of this paper is to predict bankruptcy based on real Earning management models and the accrual Earning management of companies admitted to the Tehran Stock Exchange. The research method is descriptive-applied and is a correlation study. The time domain of research was between 1382 and 1395, with a sample of 110 companies (65 bankrupt and 65 non-bankrupt companies) selected from the list of companies admitted to the Tehran Stock Exchange. Logistic regression model was used to test the research hypotheses. In general, the findings of the research hypothesis test show that the predictive power of bankruptcy models based on real profit management models and accruals management of companies accepted in Tehran Stock Exchange is significant. Therefore, it can be stated that the amount of real earning management and accrual earnings management affect the bankruptcy of the investigated companies.