درخت حوزه‌های تخصصی

Crowdfunding is a new technology-enabled innovative process that is changing the capital market space. Internet-based applications, particularly those related to Web 2.0, have had a significant impact on sectors of society such as education, business, and medicine. The goal of this research is to fill a gap in the literature on mathematical modelling and prediction of ensemble learning in order to evaluate crowdfunding projects. The Mathematical model determines the cost of funding for the entrepreneur and the return investors will receive per period. A correct financial model is essential in order to keep all three stakeholders involved in the long term. The results show the designed model improved performance in predicting the evaluation of success or failure of Crowdfunding projects.

The purpose of the current study is to identify the aspects of cause-related marketing in the banking system and determine the outcomes of implementing cause-related marketing. Design, methodology, and approach: The research methodology is qualitative with in-depth interviews with 16 senior managers. Data were analyzed using open coding, axial coding, selective coding, and the software named MaxQDA12pro. The results revealed that the aspects of cause-related marketing were affected by internal and external factors as well as their categories. The emergence of a new marketing concept for audiences has made it difficult to carry out the research. The qualitative research approach was mainly implemented in the working field of the experts, with the resulting model created from their opinions. Banks must implement different strategies for different groups. Implementing cause-related marketing results in social, economic, marketing, and environmental outcomes for banks and the country, each of which affecting the banking activities. If cause-related marketing penetrates into consumer attitudes and behaviors, it will be a marketing tool required to improve organizational reputation, develop a brand image of the company, raise customer satisfaction and loyalty, increase sales, and in the meantime benefit the community. This qualitative research helps companies that consider new consumers understand their needs and demands, share their values with them, and remain in the current competitive environment. Hence, cause-related marketing can be a safe and distinguished tool in their success.