سید محمدرضا داوودی

The material interests of personnel significantly affect the productivity and quality of services provided. Understanding these interests is very important for organizations that aim to increase employee motivation and performance. This research aims to design a human resource productivity model based on the material interests of personnel. The research is exploratory-applied in terms of its purpose and survey-correlation in terms of its method. The research was conducted in a qualitative-quantitative manner. The statistical population in the qualitative part is university professors and fire department managers in Iraq. The statistical population in the quantitative part consists of all fire department employees in Iraq, which is considered to be an unlimited number, so the sample size is 384 people based on the Cochran formula. The research tool is a researcher-made questionnaire. Data analysis in the qualitative part is the theme method and in the quantitative part is structural equations in the PLS software. The results of the study indicate that in the qualitative part, 5 main dimensions have been extracted, which include fair and competitive salaries and wages, bonuses and fringe benefits, job security and financial stability, financial growth opportunities through performance, and support for work-life balance with economic benefits. In the quantitative part, the overall fit of the research model based on the GOF formula was obtained as 0.65, which indicates a strong fit. The first and second-order factor loadings have been confirmed with 99% confidence.

The present study was conducted to design and validate the model of exit from organizational mobbing in the Education Organization. It is an applied-developmental research. In terms of how to collect data, it is a cross-sectional survey. To achieve the research purpose, the exploratory mixed research design was employed. Qualitative meta-synthesis was used to identify the model categories and the partial least squares approach was utilized to validate the model. Data analysis in the qualitative phase was conducted via Maxqda software and in the quantitative phase via the Smart PLS software. The statistical population included managers and employees of the Education Organization. The sample volume was estimated equal to 140 persons by means of Cohen's statistical power analysis. Cluster-random sampling was used for sampling. Finally, the final indicators were categorized into 13 main categories and 72 subcategories. Conflict management and stress management led to exit from organizational mobbing in the Education Organization through improving the professional capability of employees, organizational intimacy, and emotional intimacy.

The food packaging industry has been investigated as a case study in this study.The present study was conducted based on interpretive philosophy and with an inductive approach. Also, the present study is an applied-developmental study in terms of objective, and it is a non-experimental (descriptive) research in terms of data collection method. A qualitative research design was used to achieve the research objective. In this study, population includes professors of management and food industry managers. Purposeful sampling (snowball method) was used and theoretical saturation was achieved with 20 participants. The participants of this research include theoretical experts (university professors) and experimental experts (food industry managers). A semi-structured interview and a decision matrix-based questionnaire were used to collect data. The results of qualitative coding were validated with the Holsti method (0.717) and Cohen's Kappa (κ) (0.659). The validity of the questionnaire was confirmed by the formal method and the reliability of the questionnaire was also confirmed by estimating the internal correlation coefficient (0.815). Analysis and coding of the text of the interviews was done using the theme analysis method in MaxQDA 20. Also, structural-interpretive modeling method and MicMac can be used to determine relationships between constructs and model design in the second part. According to the results, the investigated factors and components were grouped in seven levels. These components are: Level 7 components including business resources, digital transformation leadership and digital/sustainable foresight, Level 6 components, including digital/sustainable innovation strategies, the components of level 5, including the use of new technologies in processes and operations, core digital/sustainable capabilities, and employees' digital experience, level 4 components of the model, including a new approach to food packaging industry processes, improving sustainable food packaging functions, and designing innovative food packaging, the level 3 components, including the alignment of the digital/sustainable innovation strategy with Digital/Sustainable Capability and Business Sustainability in the Digital Age, the level 2 components, including the component of improving customer experience (digital/sustainable), and finally, the “consequences of digital transformation” component with an sustainability-driven innovation approach in the food industry.

A strong brand differentiates the product from competitors' products, reduces search costs, minimizes perceived risks, and offers high quality from the customer's point of view. He considered that one of the most important problems of Iran's food industry is related to the brand name, especially in the field related to the internalization of awareness and association of the brand name in the customer's mind. Cognitive distortions, as psychological factors that cause perceptual errors in people, can be effective in their negative feelings and, as a result, affect the expected results of customers' behavior; Therefore, identifying the psychological components of branding in the food industry with the foundation's data approach (case study: Gaz Asari) is of great importance. The method of this research is qualitative and grounded theory method (foundation data) which has been used in this research due to some of its special features. The statistical population consists of interviews with 17 people, including all managers and expert managers in the Gaz Asari brand industry, which means analyzing the data obtained from the interviews, using the qualitative-inductive grounded theory method (including the steps of open coding, central coding, and selective coding). The results include 19 general categories in the form of a paradigm model, which include causal conditions (competitive pressure, changing customer characteristics, market uncertainty, understanding the importance of branding and lifestyle changes), central phenomenon (psychological branding), background conditions (sustainability of brand effects) flexible characteristics of the brand and branding skills, intervening conditions (customer, company capability, brand competition capacity and the challenges of Sanat Gaz administration) and strategies (differentiation strategy, modeling strategy, discovery strategy, and resistance strategy) and consequences (short consequences duration and long-term consequences).