درخت حوزه‌های تخصصی

The present study seeks to examine whether the measurement of political and social participation is effective on political trust in the elections in the province of West Azerbaijan from 2011 to 2019? It seeks to examine the hypothesis that there is a significant relationship between civic participation, forgiveness and the spirit of volunteerism, political participation and religious participation with political trust. Survey research method was used to test the hypotheses; The statistical population of this study includes all citizens of West Azerbaijan province, both men and women (urban and rural); Who are over the age of 18 and are eligible to vote by law. According to the latest information and statistics of the Management and Planning Organization of West Azerbaijan Province, there are 2,284,359 (two million two hundred and eighty-four thousand three hundred and fifty-nine) people. In this study, simple random sampling method was used and 384 samples were selected. Research questionnaires have been prepared from standard questionnaires in two parts related to dependent variable (political trust) and independent variable (social and political participation). The inferential statistics method used in this section includes tests such as: factor analysis test, Pearson correlation coefficient test, regression test, path analysis test. To analyze the data of the present study, SPSS software version 24 was used and according to the results of the research, the research hypotheses were confirmed.

Purpose: Today, the online purchase intention can create a competitive advantage for the organization and social media marketing activities can be effective in this field. Therefore, the purpose of this study was to determine the effect of social media marketing activities on the online purchase intention of sportswear customers according to the mediating role of the company's brand. Methodology: This research based on the purpose was a practical and based on the nature was a cross-sectional from type of descriptive. The population of this study was the sportswear customers of different brands in Mazandaran province who used social media to buy products. The sample size based on the Krejcie and Morgan table was determined 384 people who these people were selected by available sampling method. The tool of the current research was a 32-item researcher-made questionnaire with three dimensions of social media marketing activities (9 items), online purchase intention (2 items) and company's brand (21 items and 4 components of brand loyalty, brand experience, brand attitude and customer-brand relationship). The content validity of the researcher-made questionnaire was estimated at 0.75 by 8 professors and their reliability was estimated ranged from 0.65 to 0.83. Data were analyzed by structural equation modeling In SPSS-V25 and Smart.PLS-V24 software. Findings: The results of this study showed that there was a positive and significant correlation between the most variables of social media marketing activities, brand loyalty, brand experience, brand attitude, customer-brand relationship and online purchase intention (P<0.05). Also, the model of social media marketing activities on the online purchase intention of sportswear customers according to the mediating role of the company's brand had a good fit, and in the mentioned model, the variable of social media marketing activities on the brand loyalty, brand experience, brand attitude and customer-brand relationship and the variables of brand loyalty, brand experience, brand attitude and customer-brand relationship on the online purchase intention had a direct and significant effect and the variable of social media marketing activities with the mediating of brand loyalty, brand experience, brand attitude and customer-brand relationship on the online purchase intention had an indirect and significant effect (P<0.05). Conclusion: Social media marketing activities directly and indirectly through company's brand impact on the online purchase intention. Therefore, to improve customers' online purchase intentions can be improved the social media marketing activities and company's brand.