درخت حوزه‌های تخصصی

This study analyzes the relationships among quality of life, workaholism and psychological capital. The sample of the study consists of 212 registered employees of Shahid Dr. Beheshtei Hospital in Shiraz. Subjects have been selected using convenience sampling. World Health Organization Quality of life Questionnaire, Luthans psychological capital questionnaire and workaholism analysis questionnaire (Samani and Ahmadi) have been used in the present study. The research shows that there is a significant relationship between psychological capital and quality of life components while workaholism is not related to quality of life components. It is concluded that workaholism cannot predict quality of life components whereas psychological capital components predict quality of life components significantly.

The current research deals with the modeling of value creation process by using viral marketing in line with branding in the banking industry (case study: Tejarat Bank). This research has a mixed approach based on thematic analysis method and is based on the research objective of exploratory type and the method of collecting information from library and field type. The statistical population for conducting semi-structured interviews included professors, policy makers and marketing managers. Sampling was done by snowball method and data analysis was done using MAXQDA software, in total 69 basic themes and 5 organizing themes were extracted. At the technology level, there are six categories of using appropriate tools, channels and technologies, the type of social network and being popular, advertising campaigns, ease of message transmission, message sharing mechanisms, and at the level of message content, there are five categories of message content: creating a positive attitude in the audience, comprehensibility, Innovation in the message, specialization of the message, non-repetition of the message and the quality level of advertisements, six categories of up-to-date information, comprehensiveness and inclusiveness of advertisements, personalization of the message, usefulness of information, value of the message, accuracy of information and the level of credibility, which include the categories of source reputation, expression Making the product is the functionality of the product. In the quantitative section that was done using Smart pls software, the results showed that among the identified components, the correct targeting component with a path coefficient of 0.557 had the highest path coefficient.

The book Practical Language Testing, authored by Glenn Fulcher (2010), is an epitome of comprehensive and detailed documentation on the relevance of the appropriate techniques, knowledge, and conceptual frameworks required to interpret and develop language assessments. It is also a systematic, helpful reference for researchers and educators that address assessment selection and design concerns, offering instructors guidance on picking the proper test for a particular educational setting and assisting in interpreting the scores generated by such tests. The book lays the groundwork for instructors to establish a thoughtful awareness of test scenarios to furnish the most efficient language assessment for their learners. The book's language is highly lucid and user-friendly to both experts and novices. The book finds an appropriate amalgamation between practical applications and theoretical underpinnings to empower practitioners in comprehending the objectives of effective assessment and its function in facilitating good learning and teaching. On account of the fact that the referenced book has the potential to make a substantial contribution and have significant implications for teachers, test designers, and other stakeholders, the current article attempts to provide a review of the book and emphasize the critical concepts in each chapter.

Purpose: Today, many scholars believe that accelerating the exchange of knowledge and information with emphasis on the central role of knowledge and science is crucial to achieve comprehensive development. In fact, a knowledge-based society is recognized as a paradigm for development. Investing in knowledge-based foundations in the rural areas can also lead the rural community towards the future and play a role in national and international arenas. The purpose of this study is to model structural equations affecting knowledge-based realization in Dehkhoda Village in Hamidieh County. Design/methodology/approach: The design of this study is of applied-theoretical type and adopts a descriptive-analytical research method. Research data were also extracted from library resources and field surveys. For this purpose, by visiting statistical centers and exploring through statistics, a comprehensive dataset was compiled for the research along with a self-administered questionnaire. The population of this study were the residents of Dehkhoda Village inhabiting permanently in this village in 2018 (n=1980). Of this statistical population, a sample size of n=321 was selected using Cochran formula for rural community. Pearson correlation coefficient, single sample T, multivariate regression and path analysis were used to analyze the data and test hypotheses. These tests were performed using SPSS.22 and Amos software. Findings: The results suggested that information and communication technology (ICT), education, management, government agencies and NGOs (as independent variables) were positively and directly related to knowledge-based realization (as dependent variable) in Dehkhoda Village. SEM indicators also exhibited that the model developed in this study is backed up by the research data, with all indicators confirming the utility of the SEM. According to the results of research, it can be argued that public satisfaction with management indicators, government and non-governmental organizations is higher than average, whereas satisfaction with ICT and education is lower than average. Practical implications: Rural knowledge-centeredness requires decentralization, reduction in government tenure, the reinforcement of voluntary and non-voluntary public institutions in villages, the modification of rural management laws and regulations to create and integrate rural management system, the assignment of a large portion of the government's executive duties and responsibilities to rural sheriffdom, and the transfer of facilities and financial resources to it.