درخت حوزه‌های تخصصی

The aim of this study is to investigate the evolution of sport tourism research and identify research gaps in the field. This descriptive-analytical research utilizes a bibliography and illustration method to achieve these goals. A total of 644 articles were extracted from the Web of Science database, and their bibliometric data were analyzed using VOS viewer software. The findings reveal the trend of publishing articles and citing them in recent years, while also outline the most cited articles, researchers, journals, and universities. Additionally, the primary country in the collaboration network was identified. Keyword co-occurrence analysis indicates that the majority of research in this field pertains to sport events and their management. The results also underscore a limited focus on the approach of service dominant logic and its derived concepts. Additional areas for future research include examining tourists' behavior as customers throughout all travel stages, investigating the impact of technology on sports tourism, and exploring tourists' behaviors.

The present research aimed to explore the role of modern sports technologies in the advancement of athletic sports, employing a mixed-method design. The qualitative phase utilized purposeful and criterion-oriented sampling methods, along with semi-structured interviews, while data collection and analysis were conducted using the thematic analysis method (Brown and Clark, 2006). In the quantitative phase, a questionnaire was developed, incorporating the dimensions and components identified in the qualitative phase. A random sampling method was employed, and Cochran's formula was utilized to determine the sample size, resulting in a determination of at least 384 samples. Ultimately, 356 questionnaires were collected. Descriptive statistics and Friedman's ranking test were employed for the quantitative data analysis. The findings revealed that the development of athletic sports through modern technologies comprises five main components: (1) factors influencing the development of athletic sports through technology, (2) the progression of athletic sports, (3) the challenges encountered in the development of athletic sports through technology, (4) the opportunities for enhancing athletic sports through technology, and (5) the consequences arising from the development of athletic sports through technology.

The aim of the study is to determine the effect of e-commerce platforms with the mediating role of customer-related factors on the intention to purchase sportswear and the presentation of the model. The present study is applied and descriptive. The statistical population of the study is 420 sportswear customers in Rasht. The field data collection method, the data collection tool, the standard questionnaire, and the data analysis method, structural equation modeling were used, and the reliability of the tool was confirmed through Cronbach's alpha and the composite reliability and construct validity through convergent and divergent validity using factor analysis. After a descriptive study of the variables, the factor structure analysis technique and path analysis were used, and the path coefficients for the variables were examined using PLS3 software. The results of the study showed that e-commerce platforms, customer satisfaction, customer loyalty, customer purchase behavior, and customer perceived value did not have a significant relationship on purchase intention, and customer perceived value, customer purchase behavior, customer loyalty, and customer satisfaction mediated the relationship between e-commerce platforms and purchase intention. From the results of the research, it can be concluded that by creating a reliable and secure platform that introduces sports products well and makes the shopping process easy for the customer, it can lead to customer satisfaction and repeat purchases; therefore, it is recommended that managers of sportswear stores use social media platforms and media to introduce and sell their products in order to grow and survive in today's competitive market.