Journal of New Studies in Sport Management (JNSSM)

Journal of New Studies in Sport Management (JNSSM)

Journal of New Studies in Sport Management, Volume 6, Issue 1, February 2025 (مقاله علمی وزارت علوم)

مقالات

۱.

Analysis of the Status of Academic Education in Sport Management based on Documents and the Lived Experience of Experts: A Case Study of Iranian Universities(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: Sport management Education program professors

حوزه‌های تخصصی:
تعداد بازدید : ۲۳ تعداد دانلود : ۱۴
The aim of the study was to assess the state of academic education in sport management in Iran. A mixed methods research approach was utilized, involving the collection of documentary data from relevant websites, followed by interviews with experts in sport management education. The participants were purposefully selected using a non-random method. The findings revealed the existence of 65 doctoral programs in sport management, with a target of attracting 266 students, as well as 261 master's programs in three tracks within sport management, aiming to draw 3554 applicants. Furthermore, there are approximately 230 faculty members in sport management. The experiences of experts highlighted a decrease in the average quality and motivation of students in sport management programs. One of the reported reasons for this was the lack of legal support in attracting specialized individuals in this field to the job market.
۲.

Unlocking Athletic Excellence: Role of Cutting-Edge Sport Technologies on Athletic Sports Development(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Athletic sports Cutting-edge technologies Development Excellence Participation

حوزه‌های تخصصی:
تعداد بازدید : ۱۸ تعداد دانلود : ۱۴
The present research aimed to explore the role of modern sports technologies in the advancement of athletic sports, employing a mixed-method design. The qualitative phase utilized purposeful and criterion-oriented sampling methods, along with semi-structured interviews, while data collection and analysis were conducted using the thematic analysis method (Brown and Clark, 2006). In the quantitative phase, a questionnaire was developed, incorporating the dimensions and components identified in the qualitative phase. A random sampling method was employed, and Cochran's formula was utilized to determine the sample size, resulting in a determination of at least 384 samples. Ultimately, 356 questionnaires were collected. Descriptive statistics and Friedman's ranking test were employed for the quantitative data analysis. The findings revealed that the development of athletic sports through modern technologies comprises five main components: (1) factors influencing the development of athletic sports through technology, (2) the progression of athletic sports, (3) the challenges encountered in the development of athletic sports through technology, (4) the opportunities for enhancing athletic sports through technology, and (5) the consequences arising from the development of athletic sports through technology.
۳.

Investigating the Obstacles Faced by Physical Education Students in Utilizing Advertising to Propel the Growth of Emerging Sports Startups(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Marketing promotion sports industry Entrepreneurship Innovation market entry

حوزه‌های تخصصی:
تعداد بازدید : ۲۰ تعداد دانلود : ۱۵
Sport startups are a specific form of new business venture that enters the market in a fast manner. There has been more emphasis on sport startups due to the need to capitalize on innovations particularly digital types in the global business environment. This study examines the challenges physical education students face in using advertising to foster the growth of emerging sports startups. Using triangulation, we collected data through mixed methods. The findings indicate significant financial barriers, such as high start-up costs and insufficient initial capital, that limit students' ability to invest in their businesses. Additionally, a lack of understanding of sports marketing principles and the rapid pace of advertising technology evolution hinder effective promotional efforts. Social and cultural barriers, including low community awareness and trust in new entrepreneurial ventures, further limit market access for sports startups. The intense competition with established brands requires high levels of innovation and creativity, areas in which students often lack experience and skills. These findings emphasize the need for comprehensive support systems, such as financial aid, improved educational programs, and mentorship, to provide physical education students with the necessary tools to successfully navigate the competitive sports business landscape. This research provides valuable insights to improve the growth and success of sports startups using advertising.
۴.

Identification of Factors Affecting the Protection of Iranian Sports Products' Consumer Law(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Consumer Law Consumer's Beliefs Economic Power National identity Iranian Products

حوزه‌های تخصصی:
تعداد بازدید : ۲۰ تعداد دانلود : ۱۳
Consumer law is an innovative branch of law that began to develop in the second half of the 20th century. The creation and evolution of consumer law show the result of the political desire to develop and promote the rights and interests of consumers as the main players in the market. Therefore, the study aimed to identify and analyze the factors affecting the protection of Iranian sports products' consumer law. The research approach was qualitative with a grounded theory method. 13 experts including sports law and marketing experts, retailers, wholesalers, importers of sports goods, and manufacturers of sports goods and equipment, were chosen purposefully as participants. The sampling continued until data saturation. In addition to the interviews, 12 articles, 1 thesis, and 2 books were used to collect data. After data analysis, 59 initial codes, 9 subcategories, and 3 main categories (basic consumer rights, consumer's personal beliefs, and underlying elements of consumer protection) were identified. In general, the government's support and the supervision of the legal and regulatory institutions on the performance of manufacturers, suppliers, and sellers of Iranian sports products had a significant impact on the protection of the consumer law. Iranian consumers support Iranian sports products when they know that their rights are fully respected, and then they will buy and use Iranian sports products with more confidence.
۵.

Strategic Positioning of Sports Diplomacy Capacities for Sustainable Development(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Diplomatic Capacities Sports Strategic Position Sustainable Development

حوزه‌های تخصصی:
تعداد بازدید : ۲۱ تعداد دانلود : ۱۲
The purpose of this research was to identify strategic positioning of sports diplomacy capacities for sustainable development. The research population included professional athletes and coaches; who had experience working at international sports levels. The sample was selected via availability methods (146 individuals). Data collection was conducted through a researcher-made questionnaire. Data analysis was performed using SWOT matrix. Five professors confirmed the validity of the questionnaire, and its reliability was determined by Cronbach's alpha value of 0.89, indicating the high reliability. The results revealed that the strategic position of sports diplomacy capacities for sustainable development is in the WT quadrant, indicating that the most appropriate strategies that can be applied are defensive ones. Accordingly, respective planners and decision-makers in sports, especially policy-makers, should consider appropriate strategies to improve Iranian sports diplomacy capacities, leading to a more sustainable development.
۶.

Long-term Program for the Development of Basketball at the University of Isfahan(مقاله علمی وزارت علوم)

کلیدواژه‌ها: strategy basketball University of Isfahan

حوزه‌های تخصصی:
تعداد بازدید : ۲۴ تعداد دانلود : ۱۳
The purpose of this study was to provide a long-term plan for developing the basketball at university of Isfahan, Iran. A combination of qualitative and quantitative methods was used to collect and analyze the research data. Interviews and expert council meetings were used to collect the research data. The research participants included university basketball experts and coaches. Experts were purposefully selected to reach the theoretical saturation (16 experts).  The research instrument was an open questionnaire. The logical induction method was used to analyze the required data in the quantitative part of the situation assessment and strategic action matrix. To analyze the required information, the Strategic Position and Action Assessment Matrix (SPACE) and the Quantitative Strategic Planning Matrix (QSPM) were used in the quantitative part, and the logical inductive method was used in the qualitative part. The strategic approach of the basketball based on the situation assessment matrix and strategic action was placed in the offensive position. In general, managers can use the present programs to set the major goals as the priorities and provide the conditions for achieving the determined goals in developing university basketball.

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