درخت حوزه‌های تخصصی

The basic objective of this study is to design the model of effectiveness of electronic advertisement on consumer buying behavior. The research population is customers and consumers of large food stores in Shiraz that used a store's website. The sample of this study is as big as 400 people. Cluster random sampling method based on visible traits in the population with the highest estimated number of customers with a cautionary view was carried out. To evaluate the reliability of the questionnaire in this study, Cronbach's alpha was used. Cronbach's alpha was estimated 92%for the whole questionnaires and fluctuated between76%and 98% for its subscales. In order to analyze the data of questionnaires and to test the hypotheses, factor analysis and structural equation modeling techniques were used. The results show that by rejecting the first hypothesis and confirming the rest of assumptions and other relationships between the independent, mediator and dependent variables, the whole model is generally acceptable. This means that content and communication stimuli would get to the behavioral reaction phase after the process of influencing.

Concurrently, organizations must respond effectively to social expectations and moral law and to achieve success in all areas and by respecting professional ethics adopt an appropriate procedure to achieve these expectations align with organizational goals to facilitates promotion of social accountability and realization of higher goals. In this study, we have formulated a framework by reviewing the literature and related researches so that with application of quality and quantitative combinatory approch as well as utilization of Delphi and judgmental sampling and chain and professional acceptance of scientific and organizational model (32 members), a comporehensive model was instituted in the form of a standard model (individual, organizational and cross- organizational) and 23 indicators of professional ethics to promote social accountability. Then, realized model structures in the studied organizations has been tested through structural equation modeling (confirmatory factor analysis) using smart PLS software. Meanwhile, Cronbach's alpha (0.965) is used to measure questionnaire’s reliability in addition to evaluation of validity. Moreover, among national executive accountability, 124 members are selected for this study through Morgan table and stratified random sampling method so that the situation of each dimensions such as individual (3.56), organizational (3.50) and cross-organizational (3:06) were obtained unfavorably. Overall, this study defines a new method to analyze and measurements of enhance public accountability and professional ethics under Iranian’s government agencies.

Present study was done aimed to identify the techniques of improving the heads of Islamic Azad university branches and ranking them effectiveness in order to promotion of professional ability. Study methodology was descriptive survey that was performed in qualitative and quantitative parts. Statistical population in the qualitative part was includes present and past heads of Guilan Islamic Azad university branches with more than 20 years’ record of service as head and in the quantitative part it was consisted of all the heads, vice-heads of branches and heads of faculties in Guilan Islamic Azad universities. Systematic non-random technique was performed and for quantitative part, total counting was performed to select the study population in the qualitative part. Research tool included interviewing and two open ended and close ended questionnaires. Data analysis was performed by fuzzy technique. In this study, 33 development techniques were recognized for heads of university branches, were classified in 3 major categories including formal, learning in practice and informal. Study findings indicate that amongst the development techniques for university branches heads, proceeding in the management profession, moving from lower responsibilities to the higher responsibilities, 360 evaluations, contributing in the question and response sessions with different beneficiaries, visiting the university branches with successful function had greatest effect on the enhancement of professional ability of university branches heads.

Typology solution in architecture science seeks classifying constructions and spaces in terms of join features. Typology studies can be infrastructure of design in micro and minor levels. Therefore being oblivious of it in architecture and city planning can lead to state of chaos in urban aspect and makes heterogeneous urban textures. Current paper seeks to find factors influencing on formation of different housing types in old texture of Gorgan and to generalize them in contemporary designs. By influencing in all ratios from residential areas to alley and neighborhood it can make a texture to solve problems such as density and transportation. The research method is descriptive-analytical. Information were obtained and analyzed by a combination of documentation studies and deep interview with experts` views where some questions were asked in old texture of Gorgan. The research findings indicated that economy factor has an effective role in type of design of old residential texture of Gorgan along with two factors of climate and culture. Economic factor has had abundant influence in size of houses, their communication and climate left influence in formation of appearance of buildings and their yards and finally culture left effect on religious factors, social relations, security and so on) finally the results indicate old texture of Gorgan apply certain and systematic principles in design in which all sporadic sections look like a uniform.

The subject of geometry and proportions has been regarded as an issue which has a close relationship with architecture. Since the entire universe, living beings and the human geometry can be seen clearly, that’s why our unconscious essence has accustomed to these proportions whereby reflection of this mentality can be seen in the architect’s hands and thought in the architecture. It can witness a close linkage between nature and architecture at different levels in Iranian architecture which the linkage at architecture geometry has been regarded as one of these levels. Iranian geometry using plant and geometric forms in Islamic buildings seeks to prove a special continuity in the life to plant and human world. This continuity in the world of geometry has been known with fractal geometry. The present research seeks to examine dimensions of fractal geometry in Iranian architecture and motifs. In following, an attempt is made to examine what the fractal means in Iranian architecture and clarify the motifs and decorations of Iranian architecture after defining the issue of fractal, fractal geometry and fractal in architecture.

Threats are one of the most fundamental problems of our modern societies that daily will affect citizens in urban spaces. This becomes more problematic when the people in their everyday living spaces encounter with behaviors that cause lack of security and should have been feel comfort and their families used these spaces freely. This causes many problems for citizens. In today cities because of the increasing growth in construction of residential complexes and high population density in a little area comfort ​​ with more problems and security is more important. So providing security in outdoor and semi-outdoor spaces of residential complexes is not exact scope and is very important. In this study using the analytical-descriptive method and library studies, the factors influencing the security of residential complexes in the form of a conceptual model investigated.

Mosques, as symbol of Islamic architecture must play an important role in reflecting the superiority of Allah the Almighty. There are many ways in making it successful and one of them is through the high quality of aesthetic value. Aesthetic value in Islamic art and architecture is normally portrayed by the highest degree of motifs and ornamentation. Contemporary mosque designers normally focused on the majestic looks of the exterior part of the mosques and leave the manipulation of the interior space to the users. This research method is descriptive - analytic gathering tool: library studies and documents referring to the theories of thinkers has benefited the field. So, this paper explain Reflecting the symbolic meanings of Islamic mysticism in design of Mosque in Hermeneutic and Semiotic as research methodology. At the end of some of the concepts related to reread the configuration mystical concepts discussed in the relevant analysis is presented.

Like other economic markets, housing market is comprised of supply and demand dimensions and equality of supply and demand makes the housing market balanced. The aim of this paper is to investigate the characteristics of housing market of Tehran city and some deficiencies of this market with fundamental – applied methodology. The variable studied here is the saleable residential unit with minimum 50m2 area which is obtained after statistical evaluations of housing price for many years and estimation of the loans and deposit of families in different income levels. Results reveal that problems of housing market can be attributed to lack of appropriate planning in housing building and supply (in quantity, area and geographic location), decreasing purchasing power of people various income levels as a result of misfit of increase in income and price of housing, low demand of families and finally, limited income groups for purchasing appropriate housing.