درخت حوزه‌های تخصصی

Purpose - Women as half of the human resources in rural areas play an important role in entrepreneurship development in rural communities. The reinforcement of rural women entrepreneurship is an effective approach for two development indices, that is., increasing employment and reducing unemployment. So, given the significance of the sustainability of small and medium-sized businesses of women in the rural economy and rural development, it is important to identify the factors influencing the sustainability of the entrepreneurship process among them. In this respect, this study aimed to explore the factors affecting the sustainability of the business of the entrepreneur women who were members of rural microcredit funds in Mazandaran province. Design/Methodology/Approach- The research was a descriptive one. The statistical population was composed of 776 entrepreneur women who were members of 26 rural microcredit funds in Mazandaran province, out of whom 260 women were sampled based on Krejcie and Morgan’s table. The main research instrument was a self-constructed questionnaire whose face and content validity were confirmed by a panel of experts. Also, average variance extracted (AVE) and composite reliability (CR) supported the convergent validity and the reliability of the instrument, respectively. Data were analyzed by structural equation modeling using the partial least squares technique in the Smart PLS3 software package. Finding- Based on the results, the sustainable businesses of rural women who are members of rural microcredit funds were positively and significantly affected by the infrastructure, educational-skill, policymaking, economic, and environmental-geographical factors (with coefficients of 0.412, 0.219, 0.175, 0.165, and 0.137, respectively) at the 99% confidence level and by personality and attitude (0.183 and 0.162, respectively) at the 95% confidence level. These factors captured 92.3 percent of the variance in sustainable businesses. Research Limitations- The dispersion of microcredit funds across the counties and the difficulty of identifying entrepreneurs in them, which would constitute the statistical population, were the main limitations and challenges of the research. Practical Implication: The most important approaches to developing sustainable businesses among rural women include identifying motivated entrepreneur women, providing adequate facilities, raw materials, and inputs, creating job opportunities for small home jobs in villages to motivate women businesses, promoting communication between rural women and successful entrepreneurs, arranging visits of successful businesses, holding short-term applied skill development courses, and creating proper conditions for the use of the Internet and cyberspace for marketing their products. Originality/Value- Based on the results, various factors significantly influence sustainable businesses of women who are members of rural microcredit funds. Therefore, organizations and officials can contribute to the development of women’s businesses in rural areas through supporting the women by material and spiritual motivations, encouraging them, and reinforcing their commitment and responsibility.

Purpose- One of the most important strategies facing drought and agriculture water shortage in North-West Iran is developing pressurized irrigation systems (PISs). In this regard, the present study aims to investigate the factors determining the adoption of the PISs by farmers in Ardabil Province. Design/methodology/approach- First, by drought zoning of Ardabil Province (by SPI method and GIS software), three regions including regions with mild, moderate and severe drought levels were determined. In the second step, using multi-stage cluster sampling, adopter and non-adopter farmers of the PISs were selected from three regions of study (n= 415). Also, the logistic regression was used to determine the affective and distinctive factors of farmers' groups. Findings- According to the results of logistic regression analysis, the predictive power of model was 0.622 and the sensitivity of the regression model to determine the model validation was obtained as 85.8%. Also, from among 17 factors of study, 7 factors of education level, farm income, knowledge about the PISs, the infrastructure for PISs, the effect of local weather conditions, the trust towards the optimality of PISs and the improvement in farm water management, positively impacted on the adoption and use of PISs. Among effective factors, knowledge about the PISs (Wald: 32.676), the trust towards the optimality of PISs (Wald: 27.855) and the infrastructure for PISs (Wald: 21.648) were the most important factors predicting to the decision to adopt and use PISs among farmers. Research limitations/implications- Since the study was carried out in a large area of the province, accessing the farmers and experts in the Ardabil Province was difficult and time consuming. Practical implications- The agricultural extension and education programs and PRA method, can provide the basis for the adoption of PISs among most of the farmers. Also, the infrastructure programs for the implementation and setting up of PISs are the priority of governmental projects to develop the PISs in the regions of the study. Originality/value- It seems that identifying and providing the necessary infrastructure for implementing pressurized irrigation programs should be based on the scientific needs assessment of the agricultural fields’ conditions in different regions. Also, proper the appropriate government funding and financial support for the appropriate infrastructure of PISs will increase the willingness of farmers to adopt and use of the PISs.