درخت حوزه‌های تخصصی

In the information and communication era, management information systems play an undeniable role in organizations. Bank Parsian is a Iranian banking and financial services company, which has a network of 273 banking branch, known as the largest Iranian private bank. This research examines the gaps in customer relationships systems in Bank Parsian based on characteristics of management information system and in this study tries to answer this question “is there a significant relationship between customer relationship management (CRM) information systems and performance of Bank Parsian? The study place is the territory between the employees of Parsian Bank in Tehran. The study was conducted for 6 months in 2015 and the population is consisted of all managers and experts. This study conducts in Parsian Bank, which the number of employed managers and experts about 168 people estimated. In this study, simple random sampling was used and sample size was determined using Cochran formula. The sample was calculated according to confidence level 95% and probability of error 5% and the population size was 168, the sample size is 117 people. The results showed there is a significant relationship between customer relationship management (CRM) information systems and internal performance and process performance and financial performance in Parsian Bank. As well as there is a significant relationship between customer relationship management (CRM) information systems and performance in Parsian Bank.

The purpose of current article is to study the effect of sense of place on creating the urban identity in new cities. In order to fulfill the mentioned purpose, the key concepts of research and the theories related to the issue were studied. According to it, in order to collect the data, library method and note taking tool were used. The studies indicated the presence of human in the environment and the perceptions arising from physical-spatial structures, social-activity structures, individual-mental structures as the result of defining the meaning of environment convert the space's environment to the place. This definition of meaning has led to the positioning of person in the face of place and it is effective on the quality and quantity of his presence at present and future in that special place. This positioning has been expressed in the frame of sense of place and according to this sense, linking the person with the place is formed. This sense can be equal more and less for a set of persons in the frame of social groups. Different levels from indifference-placelessness to awareness, dependency, affection, commitment and finally loyalty and sacrifice are determined for sense of place. The sense of place is effective on formation of individual and social identity by linking the person to the place and also the dependency sense to the place. The identity of place is also influenced by the sense of place. In other words, individual identity can be found in the special and unique features of him/her and also in the features of a society in which he has been present as a member of it. A place that person is present is also added to the mentioned phrase and therefore, the identity of human will be influenced by individual, social and spatial features. Therefore, it can be said that citizenship identity is influenced by the identity of place and in wider interpretation spatial identity or identity of city.

the purpose of this research is to prioritize the indexes of discretion, Heterogeny and Autogeny factors in order to analyze and evaluate their readiness for ideal situation of Central bank of the Islamic Republic of Iran (CBI). This research is an exploratory kind and in terms of method is a survey kind. The data collection tool is questionnaire. After two Delphi cycles, in final questionnaire the detachment variable was eliminated and for Autogeny variable 10 questions, Heterogeny 11 questions and discretion 17 questions were regulated, therefore it can be said the ostensible and content validity of the questionnaire was confirmed. Also since Cronbach's alpha coefficient of the questionnaire was higher than 0.7, it indicates acceptable reliability of the questionnaire. In order to analyze the data, Friedman test with applying SPSS software was used. The results showed, the structural dimension with average grade of 1.83 had higher average than contextual dimension which means in Discretion factor, the structural dimension has more readiness for ideal situation. Also the structural dimension with average grade of 2 had higher average than contextual dimension which means in Heterogeny factor, structural dimension has more readiness for ideal situation. And finally, the contextual tent dimension with average grade of 1.91 had higher average than structural dimension which means in Autogeny factor, the contextual dimension has more readiness for ideal situation.

Creation of urban identity is the important subject in architecture and urban design. So, this article foci’s on the Creation of Identity in Urban context with Participation approach in Architecture and Urban Design. Corporate architecture is an architectonic discipline which focuses on designing and constructing buildings, spaces or environments with the aim of meeting the needs of a business community. Its objective is spatial perception of corporate values by the company’s employees and customers because for motivation and communication, conveying the corporate values and philosophy clearly is of essential significance for success. Place identity could best be understood as that which makes a place unique. The identity concept from the point of cities and architectural products includes a wide definition covering natural, geographical and cultural products and social life norms. Urban identity, architectural identity and the urban images about them are sometimes formed by very different components in a long period in urban space. In recent days, we often come across with the problem of cities to enter a new architectural and urban formation process in a dimension of losing their original identities. In this context; the city identity is formed in the togetherness of urban participation and natural and cultural values which are required to preserve, unique architectural and spatial characteristics, social accumulation and life style. City identity concept having spatial, social, cultural and economical dimensions should be handled with a totalitarian approach, it must be qualified as a collective result including the urban participation and every interaction which provided the city to reach social participates.