مهدی علم بیگی

Creation of urban identity is the important subject in architecture and urban design. So, this article foci’s on the Creation of Identity in Urban context with Participation approach in Architecture and Urban Design. Corporate architecture is an architectonic discipline which focuses on designing and constructing buildings, spaces or environments with the aim of meeting the needs of a business community. Its objective is spatial perception of corporate values by the company’s employees and customers because for motivation and communication, conveying the corporate values and philosophy clearly is of essential significance for success. Place identity could best be understood as that which makes a place unique. The identity concept from the point of cities and architectural products includes a wide definition covering natural, geographical and cultural products and social life norms. Urban identity, architectural identity and the urban images about them are sometimes formed by very different components in a long period in urban space. In recent days, we often come across with the problem of cities to enter a new architectural and urban formation process in a dimension of losing their original identities. In this context; the city identity is formed in the togetherness of urban participation and natural and cultural values which are required to preserve, unique architectural and spatial characteristics, social accumulation and life style. City identity concept having spatial, social, cultural and economical dimensions should be handled with a totalitarian approach, it must be qualified as a collective result including the urban participation and every interaction which provided the city to reach social participates.