درخت حوزه‌های تخصصی

Purpose- This research examines the impact of social factors on the sustainability and success of rural entrepreneurship in the eastern border of Zayandeh River, Isfahan, Iran. Design/methodology/approach- Using a qualitative grounded theory approach, data were collected through semi-structured interviews with 40 key stakeholders, including rural entrepreneurs, local managers, agricultural jihad managers and experts, entrepreneurship experts, and rural development specialists. MAXQDA software was used for data analysis. Findings- The findings of this research show that trust, support, social participation and teamwork are very important for the success and sustainability of rural entrepreneurship. Mutual trust between entrepreneurs and communities, active participation in economic initiatives and joint efforts, increases innovation, productivity and adaptability in rural businesses. In addition, cultural norms and local power dynamics significantly influence entrepreneurial behaviors. Practical implications- Policymakers should prioritize strengthening local financial institutions, fostering entrepreneurial culture, and adopting participatory methods for designing and implementing entrepreneurship programs. These measures can help to increase the economic capabilities of rural communities. Creating equal opportunities for all members of society and rebuilding trust between rural communities and government institutions is necessary and mandatory. This trust can lead to improved collaborations and effective partnerships. Also, strategies to remove the cultural barriers of entrepreneurship are also necessary to create a suitable environment for innovation and growth and to encourage more people to engage in entrepreneurial activities. Originality/value- This study contributes to the existing literature by providing an integrated conceptual model of social factors affecting the sustainability of rural entrepreneurship. It enhances understanding of the social dynamics that shape entrepreneurial ecosystems in rural areas, particularly areas facing environmental and economic challenges. The obtained insights can provide effective policies and interventions aimed at promoting sustainable rural entrepreneurship in similar contexts. 

Purpose- Coastal regions are some of the most popular tourism destinations worldwide and tourism can be a promising tool for enhancing dimensions of social-cultural resilience. The more resilient a community is to sudden, unexpected, or chronic economic, political, social, and environmental (negative) events, the less vulnerable it is to these disruptions. This study aimed to investigate the impact of socio-cultural resilience dimensions of coastal regions on sustainable tourism development in coastal regions of Bushehr, Iran.  Design/methodology/approach- This study is applied in terms of its objective and is correlational-descriptive in nature. Based on the type of data collected and analyzed, it is a quantitative study. The target population comprised 1686 socio-cultural experts involved in tourism development in Bushehr City. A sample of 313 participants was selected using random sampling, based on Cochran's formula. The study utilized two questionnaires: a Sustainable Tourism Development questionnaire and a Socio-Cultural Resilience questionnaire. Smart Plus and SPSS software version 26, and parametric, and nonparametric statistical tests were used to analyze the findings. Findings- The results showed a significant positive relationship between socio-cultural resilience in coastal regions and the level of tourism development in Bushehr Province. The regression coefficient for the impact of sociocultural resilience on tourism development as a dependent variable was 0.767. The regression coefficients for the cultural, environmental, economic, and social dimensions were 0.713, 0.839, 0.773, and 0.611, respectively. The coefficient of determination (R²) for sustainable tourism development was 0.589, indicating that 58.9% of the variance in sustainable tourism development in coastal areas can be explained by sociocultural resilience. The R² values ​​for the cultural, environmental, economic and social dimensions were 0.508 (50.8%), 0.703 (70.3%), 0.597 (59.7%) and 0.373 (37.3%), respectively. Practical implications- The results of this study have significant implications for the development of public policies related to sustainable tourism. In conclusion, given the diverse tourism opportunities and potentials of Bushehr Province in coastal areas, especially in the field of water and coastal sports, tourism managers and planners as well as researchers and scientists must show the necessary commitment to the formation and development of this industry through proper planning and determining appropriate strategies. It concludes by presenting some policy-making guidelines for a tourism destination manager.