درخت حوزه‌های تخصصی

Metaphor has usually been presented as a literary device which has some rhetorical and aesthetic purposes. However, in economic discourse, metaphor has a communicative function exhibited in English business texts. This study is directed towards a comprehensive analysis of metaphor translation in English business texts into Arabic. By selecting a sample of metaphors from business articles on BBC, CNN and Project Syndicate online websites, the study analyzes the data in terms of function, significance and role each metaphor plays in its context. The study also applies the cognitive approach to metaphor in the analysis of data and shows the important role this approach has on translation studies. The cognitive theory of metaphor provides significant insights into translation studies and now metaphor translatability is no longer a question of the individual metaphorical expression, as identified in the ST, but it has become linked to the level of conceptual systems in source and target cultures. Four main strategies of translating game/sport business metaphors are detected and used in the illustrative examples throughout the article. The study reveals that translators may opt for either preserving the metaphorical image of the source language metaphor or explicating its informative value; literal translation of some business metaphorical concepts presents itself as a workable solution in many cases because of the shared mood of cognition between English and Arabic language readers.

This study explores the relationship between the story and the author’s personal life encounters. Specifically, it aims to construe the linguistic choices in Charlotte Perkins Gilman’s The Yellow Wallpaper , which highlights the discriminatory factors that worsen the woman’s plights and struggles specifically shown by masculine dominance, feminine poor role positioning, oppression, and marginalization. Considering these issues, the current study aims to describe the author’s experience of the world, what’s inside her, and around her. Results show that the text has 629 transitivity processes, with relational as the dominant process type by the inanimate characters which effectively describes the kind of environment which shapes a clear conflict against her milieu.  Among the participant roles and circumstances, carrier, and location show their dominance, respectively.  An in-depth analysis using the transitivity system unveils the author’s connectivity to her own life presented through literary metaphors.  The paper further proves that literature can be taught using linguistic approaches. 

As a special tourism and cultural product,Red Tourism has distinct Chinese characteristics and cultural features. Translation, as an important carrier of Red culture, needs a high degree of cultural awareness which is one of the theoretical achievements of sociology. Only when we are fully aware of our own culture and are full of confidence can we better spread the Red culture. Based on the current research of Zhejiang Red Tourism translation, this paper analyzes the translation problems and causes of these problems from the perspective of cultural awareness. The findings suggest that the translation of Red Tourism should be based on the self-awakening, self-reflection and self-creation of Red culture. This study aims to put forward some strategies to interpret and translate cultural terms and translate without damaging the spirit of Red culture. The proposed strategies can promote the overseas communication of Chinese Red culture, especially Zhejiang Red culture.