درخت حوزه‌های تخصصی

Electronic word of mouth (eWOM) has been gaining popularity pertaining to its numerous benefits and ability to be applied in various fields. It helps consumers in making informed decisions and aids service providers in delivering an enhanced service or product. Despite all these benefits, dealing with the huge amounts of eWOM is a consistent problem. eWOM helpfulness comes handy in order to address this issue. In this study, we utilize 16699 hotels related eWOM written by 1099 reviewers which are collected from TripAdvisor.com. Our main objective is to analyze which factors impact eWOM helpfulness and how. For this purpose, eight unique variables belonging to three different categories are selected (eWOM length, eWOM subjectivity, eWOM polarity, eWOM readability, eWOM recency, hotel rating, reviewer badge and reviewer helpfulness) and are analyzed using econometric modelling. Our findings show that hotel rating as well as reviewer badge and helpfulness enjoy a positive significant relationship with eWOM helpfulness. It also suggests that eWOM length, readability and subjectivity positively influences eWOM helpfulness though eWOM polarity and recency are found to have an inverse relationship with the helpfulness of eWOM. Thus, our study reports that review, hotel and reviewer characteristics impact eWOM helpfulness in different ways. This study is summarized with the discussion of theoretical and practical implications.

This study critically examines the sustainability challenges within the lithium-ion battery (LIB) supply chain in India's electric vehicle (EV) sector, an area of growing importance due to the rapid expansion of EV adoption. While LIBs are essential for EVs due to their high energy density and reliability, their production and disposal pose significant environmental, social, and economic sustainability challenges. These include resource depletion, environmental degradation, ethical concerns in raw material sourcing, and inefficient recycling processes. This study adopts a qualitative case study approach, focusing on three leading Indian automotive companies, to explore these challenges in depth. Data were collected through semi-structured interviews with key stakeholders involved in various stages of the LIB supply chain, including production, waste management, and recycling. Key findings reveal that the primary environmental challenge is the lack of advanced green technologies for recycling and disposal, leading to high water and energy consumption, as well as hazardous waste emissions. Social challenges include unsafe labor practices, particularly in raw material extraction, and a shortage of skilled labor in battery recycling operations. On the economic front, the reliance on imported raw materials, coupled with high production and recycling costs, undermines the sector’s sustainability and profitability. The research contributes to the literature by providing a comprehensive understanding of the environmental, social, and economic dimensions of sustainability in the LIB supply chain. It also offers practical insights for stakeholders and policymakers aiming to foster a greener and more sustainable EV sector in India.  

This paper provides a comprehensive overview of the evolving Artificial Intelligence (AI) threat to cybersecurity, emphasizing the urgent need for finance leaders and cybersecurity professionals to adapt their strategies and controls to effectively combat AI-powered scams and cyber-attacks. The study delves into the specific ways in which AI is being used maliciously in cybercrime, such as enhanced phishing and Business Email Compromise (BEC) attacks, the creation of synthetic media including deepfakes, targeted attacks, automated attack strategies, and the availability of black-market AI tools on the dark web. Furthermore, it highlights the critical need for enhanced cybersecurity strategies and international cooperation to combat cyber threats effectively. The findings of this study provide valuable insights for finance leaders, cybersecurity professionals, policymakers, and researchers in understanding and addressing the challenges posed by generative AI in the cyber threat landscape.

Today, gamification is being used in various areas such as education, health, and business to enhance engagement and increase the system's efficiency. Despite significant scholarly interest, in many cases, undesirable results have been achieved using gamified solutions. This highlights the need for further research to explore these challenges through innovative methodologies and to devise new solutions. Addressing this gap, we conducted a systematic review of the literature on the emerging and growing subject of gamification using the PRISMA methodology and proposed a novel model for the strategic development of future gamification studies. The research led to the identification of 48 qualified empirical studies which have been analyzed to outline the existing views, gaps, and consequently the implications for future research. Through the analysis, we delineate the impact and effectiveness of gamification, highlighting its potential to transform user experience positively when implemented with strategic finesse. Consequently, we propose a novel model for the strategic development of future gamification studies, presenting it in three main dimensions: Contexts, Users, and Elements, and for each dimension, significant and less-paid topics are discussed. In addition, we represent six main suggestions for the design of the entire gamified system: Decision-Making Methods, Success Factors, Validation Methods, Dynamic Design Approach, Timeframe, and Modern Technology. Our proposed model not only facilitates a deeper understanding of gamified systems but also offers actionable insights and guidelines for both academics and practitioners. It is meticulously designed to assist researchers and practitioners in crafting more effective gamified systems that are customized to meet specific user needs and environmental contexts. By doing so, it aims to maximize the sustainable benefits of gamification, ensuring that these systems deliver significant and lasting impacts. This strategic approach integrates the latest advancements in technology and dynamic design principles, establishing a robust framework for the future of gamification research and application.

Purpose: The key to startup success is a brand-centric approach that combines brand leadership strategy with creative, targeted, and cost-effective business methods. In the brand-centered approach, all company processes revolve around the development of brand identity in continuous interaction with customers, to create long-term competitive advantages for the brand. The purpose of this research is to investigate the impact of entrepreneurship-based branding in cyberspace on the performance of startups.Method: The current research is of an applied type and with a mixed method and a sequential qualitative-quantitative approach, first qualitative and then quantitative data was collected and analyzed. Due to the small size of the population, sampling was not done and all 52 people were examined. Smart PLS software was used to analyze quantitative data and test research hypotheses and implement structural equation modeling. Confirmatory factor analysis was also used to test the significance of the relationships and the fit of the obtained measurement models. To analyze the data and test the research hypotheses, the structural equation modeling method was applied.Findings: Qualitative findings showed that the branding model based on entrepreneurship in cyberspace includes six main themes and 18 sub-themes. Causal factors include risk-taking categories, business situation analysis, and brand content capabilities; Background factors include the categories of brand organizational structure, market orientation, and brand orientation; intervening conditions include the categories of legal infrastructure, customer characteristics, and economic uncertainty; the central category includes the three categories of brand vision depiction, brand integrity and entrepreneurial capabilities; strategies including three categories of brand positioning, strategic planning for branding and value creation; And the consequences include three categories of competitive advantage, strategic brand development and brand identity development. Quantitative findings showed that the causal conditions of branding with a score of 26.719 has a positive and significant effect on entrepreneurial branding; Entrepreneurial branding with a score of 4.873 on value-based brand positioning; And value-based positioning with a score of 29.960 has a positive and significant effect on the performance of startups.Conclusion: The results indicate that the branding model based on entrepreneurship in cyberspace and its impact on the performance of startups includes six main themes and 18 sub-themes, and branding based on entrepreneurship in cyberspace has a positive and significant effect on the performance of startups.

The purpose of this paper is to identify and prioritise mobile wallet (m-wallet) key adoption factors (KAFs). 9 KAFs are proposed by authors on the basis of a systematic literature review. Authors have proposed one novel factor influencing adoption called 'contactless transactions' due to pandemic and new normal post-Covid-19. This has resulted in a total of 10 KAFs. The fuzzy TOPSIS approach is proposed to rank these key adoption factors (KAFs). Sensitivity analysis has also been conducted to check the robustness of the study. Examining the literature indicates that this study is among the first attempts to prioritise key adoption factors (KAFs) using fuzzy TOPSIS. The results show that perceived security, trust, performance expectancy, perceived ease of use and contactless transactions are among the top 5 adoption factors. The findings of this research will be beneficial for both academicians and practitioners. The key adoption factors (KAFs) proposed in the paper will help practitioners develop strategies for building a wider acceptance of m-wallet among customers. Moreover, the fuzzy TOPSIS technique discussed in this paper will apprise managers about critical factors to be focused upon. This study will provide an integrated framework for academicians to carry out further research in the field of mobile wallets.

Nanotechnology, at the intersection of science and engineering, holds immense promise for revolutionizing various aspects of our lives. This study employs the Partial Least Squares Structural Equation Modelling (SEM AMOS) algorithm to comprehensively analyze the effects of nanotechnology on the future living standards of society. We examine how nanotechnology innovations in fields such as medicine, energy, materials, and electronics are poised to reshape our quality of life. Through an extensive review of existing literature and empirical data, we provide insights into the potential benefits and challenges associated with the widespread adoption of nanotechnology. Our findings suggest that nanotechnology has the potential to significantly enhance future living standards by enabling advancements in healthcare, sustainable energy solutions, and cutting-edge materials. However, we also identify key considerations, including ethical and safety concerns that must be addressed to ensure the responsible development and utilization of nanotechnology. This research contributes to a better understanding of the multifaceted impacts of nanotechnology on society, offering valuable insights for policymakers, researchers, and stakeholders seeking to harness its transformative potential for the benefit of humanity.

Android malware is one of the most dangerous threats on the Internet.  It has been on the rise for several years.  As a result, it has impacted many applications such as healthcare, banking, transportation, government, e-commerce, etc.  One of the most growing attacks is on Android systems due to its use in many devices worldwide.  De-spite significant efforts in detecting and classifying Android malware, there is still a long way to improve the detection process and the classification performance.  There is a necessity to provide a basic understanding of the behavior displayed by the most common Android malware categories and families.  Hence, understand the distinct ob-jective of malware after identifying their family and category.  This paper proposes an effective systematic and functional parallel machine-learning model for the dynamic detection of Android malware categories and families.  Standard machine learning classifiers are implemented to analyze a massive malware dataset with 14 major mal-ware categories and 180 prominent malware families of the CCCS-CIC-AndMal2020 on dynamic layers to detect Android malware categories and families.  The paper ex-periments with many machine learning algorithms and compares the proposed model with the most recent related work.  The results indicate more than 96 % accuracy for Android Malware Category detection and more than 99% for Android Malware family detection overperforming the current related methods.  The proposed model offers a highly accurate method for dynamic analysis of Android malware that cuts down the time required to analyze smartphone malware.

The article presents the results of the analysis of the indicators of the level of the shadow economy in Ukraine in the period from 2010 to 2020. The level of shadow economy calculated on the basis of such methods as: unprofitable enterprises, monetary, population expenditures - retail trade - services and electricity was used for the analysis. The causes and consequences of shadow economic activity in Ukraine are given. The study found that the downward trend in the shadow economy persists despite the spread of the negative effects of the COVID - 19 pandemic and declining real GDP. In particular, three of the four methods used to assess the level of the shadow economy recorded a decrease in the level of the shadow economy (the method of "population expenditure - retail trade and services"; the electric method; the monetary method). At the same time, the method of enterprise losses showed an increase in the shadow economy, which is largely due to a significant deterioration in the financial situation of enterprises under the restrictions imposed to prevent the rapid spread of the coronavirus pandemic in the world and Ukraine, as well as logistical problems. The practical value of the results is determined by the fact that the conclusions and proposals can be used to more accurately and objectively calculate the level of the shadow economy, which in turn can be the basis for effective decisions to de-shadow and legalize Ukraine's economy.

Purpose: The main purpose of this research is to assess the feasibility of using VSAT satellites in the information services of university libraries.Method: The research method is a survey using the TOPSIS model, which indicates that the optimal method of providing the Internet is the method that has the greatest distance from negative factors and the least distance from positive factors. The opinions of user organizations, i.e. academic libraries and information centers, have been examined to clarify the necessity of using this method as well as its characteristics and advantages compared to other ways of providing the Internet.Findings: The findings show that VSAT satellite internet can have better conditions for providing services compared to other services such as ADSL, optical fiber, Wi-Fi and Wi-MAX. Also, their assessment determined that VSAT satellite internet is currently the best way to provide internet based on the criteria of service, support, cost, trust and quality, and ranks second in criteria such as security, confidentiality and service. In conclusion, the priority of solutions to provide library internet using TOPSIS analysis is: VSAT service; Optical fiber; ADSL service; Wi-Max services and wireless services.Conclusion: The results indicate that the VSAT satellite network, with advantages in the use of Internet services by libraries, plays an important role in improving the quality of these services.

Pandemic has brought all together a new environment of working and compelled all the off line educational institutions to become online educational platforms and strengthen their online resources. We need to understand online platforms as universities, institutes, schools, colleges or any educational institute which are working online and providing degrees, certificates, diplomas for several courses and programs. In different researches related to online education and Covid -19, investigations addressed student’s perspective or teachers perspective. Literature review has showed the gap in exploring the turnaround strategies inspired by the parent’s perspective for online education especially with respect to young children (Age group 8 to 12 years). Apart from literature review and analysis of secondary data from websites and search engines, qualitative research was undertaken to know about parent’s views in general about the online platforms and particularly about WHJ (White Hat Junior). The focused group discussion and the indepth interviews revealed very useful information with regard to Online educational platforms and especially WHJ in relation to Covid -19 times. Findings relate to awareness, acceptability, perception change, costs, safety issues, etc. It has brought out elaborately in this case based research, how parents expectation may impact the turnaround strategies of their wards’ online educational platforms. In different researches related to online education and Covid -19, investigations addressed student’s perspective or teacher’s perspective.