درخت حوزه‌های تخصصی

Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and verbal commercial advertisements which were recorded and rewritten in order to investigate verbal groups in the sentences in terms of process and function types and subsequently compare the two bodies. The results showed that material and relational processes had highest frequency in Persian language in terms of ideational metafunction. From the interpersonal metafunction perspective, information function was frequent in most cases. Regarding these factors, there was no significant difference between verbal and written bodies.

The present study investigated the effects of selected presentation techniques including the keyword method, the peg word method, the loci method, argument mapping, concept mapping and mind mapping on L2 vocabulary comprehension and production. To this end, a sample of 151 Iranian female students from a public pre-university school in Islam Shahr was selected. They were assigned to six groups. Each group was randomly assigned to one of the afore-mentioned treatment conditions. After the experimental period, two post-tests in multiple choice and fill-in-the-blanks formats were administered to assess the participants’ vocabulary comprehension and production. Two independent One-Way ANOVA procedures were used to analyze the obtained data. The results showed that the differences among the effects of the above-mentioned techniques were statistically significant in both vocabulary comprehension and production. These findings can have implications for learners, teachers, and materials’ developers.

This article reports on the findings of a study that investigated the impact of manipulating task performance conditions on listening task performance by learners of English as a foreign language (EFL). The study was designed to explore the effects of changing complexity dimensions on listening task performance and to achieve two aims: to see how listening comprehension task performance was affected and to investigate possible overlaps between EFL learners’ perceptions of task difficulty and hypothesized task complexity. A purposive sample of 54 first-year EFL learners randomly assigned to two parallel conversation classes in an English department of a major public university participated in the study and performed listening tasks in a language lab. The instruments used for data collection were seven tasks taken from a TOEFL Test Preparation Kit, each followed by listening comprehension questions and an item on the participants’ personal perception of the difficulty of the task. During counter-balanced administrations, the tasks were manipulated for one of the four dimensions of task difficulty (adequacy, immediacy, perspective, and prior knowledge). The resulting data included the participants’ perception of difficulty as well as their performance scores under less complex and more complex conditions. One-sample T-test and correlation analyses of the data revealed that for all of the four complexity dimensions, the hypothesized less complex task condition led to better learner performance. The correlation between learner-assigned difficulty score for the task at hand and theoretical task complexity level was significant only for the immediacy dimension (r=-0.67, p<.05). The results offer support for task complexity frameworks, raise doubts about learners’ perceptions of tasks, and imply possibilities for task manipulation in language learning contexts.

این پژوهش تاثیر تفاوت های فردی همچون مهارت زبانی، جنسیت و سن بر روی کاربردشناسی میان زبانی فراگیران(زبان آموزان) ایرانی زبان انگلیسی در گفتمان سازمانی مخصوصاً توانایی آنان در بازشناسی و ارزیابی اشکالات کاربردی و دستوری در وضعیت گفتاری «درخواست و عذرخواهی» را بررسی می کند. به این منظور، 187 دانشجوی EFL زبان انگلیسی در سه سطح دانشگاهی لیسانس، فوق لیسانس و دکتری در این پژوهش مشارکت کردند. گردآوری داده ها به صورت مقطعی برای تجزیه و تحلیل ارتباط بین متغیرها و گفتار که توسط زبان آموزان در سطوح مختلف مهارتی بازشناسی شده و مورد سنجش قرار گرفته اند، انجام شده است. سه روش تحلیل واریانس تفاوت های کمی را بین سه گروه براساس تفاوت های فردی نشان داد. علاوه براین، تحلیل عمیق آیتم های آزمون نشان داد که زبان آموزان در سه سطح مهارتی، اشکالات دستوری را به صورت جدی تر از اشکالات کاربردی تشخیص داده و ارزیابی کرده اند. نتایج، اطلاعات توسعه ای و کیفی در مورد ویژگی های شناختی و فردی را به تبع اطلاعات کاربردی آشکار کرد. یکی از الزامات قابل توجه آن است که در هر گونه توضیحی از توسعه توانش کاربردشناختی، تفاوت های فردی که بین مراحل شناخت و هدف همچون تولید، ایجاد شده باید مورد توجه قرار گیرد. علاوه براین، مهارت زبان شناختی نه تنها برای زبان آموزان ضرورت دارد، بلکه دستیابی به مهارت کاربردی نیز مهم است.

Investigating the “knowing”, a module of the KARDS model proposed by Kumaravadivelu (2012) for teacher education, of Iranian teachers of learner autonomy, this study is an attempt to illuminate some of the yet unexplored areas of teachers’ various types of knowledge of learner autonomy. Furthermore, it attempts to illustrate how Iranian Non-EFL teachers’ knowing affects their practices with regard to learner autonomy and how this could differ from that of Iranian EFL teachers. To that end 112 EFL and Non-EFL teachers were purposefully cluster-sampled. Based on convenient sampling but only after data saturation was reached were 12 teachers interviewed. Based on the result of the interviews and the data gleaned from the literature a questionnaire was developed. The sample were asked to complete the questionnaire and then through negative case analysis some were interviewed. The questionnaire tapped into the social, political, psychological and personal aspects of learner autonomy. The results indicated the informants, be it EFL or non-EFL, found learner autonomy to be a psychological construct, which can be traced back to their personal knowledge. Finally, with regard to the feasibility and desirability of learner autonomy implementation in the education system, the informants see learner autonomy as more of a desirable concept than feasible. It is hoped that teachers and teacher educators find the results as well as the suggestions-for-action made at the end of the study helpful and that the results have tangible implications for the Iranian education system when fed into professional development activities and strategic planning.