مطالب

Environmental education (EE) raises awareness of issues impacting the environment upon which we all depend, as well as actions we can take to improve and sustain it. This study investigated the degree of consistency among the environmental components of the intended and implemented curricula belonged to the fifth grade Experimental Science textbook. The methodology in the first part was content analysis, while in the second part was a survey. The statistical population consisted of the fifth grade Experimental Science textbook and 120 fifth grade teachers of primary schools in Sari. The intended curriculum has been examined through the analysis of the objectives and the content of the Experimental Science textbook, and the implemented curriculum has been examined via a researcher-made questionnaire. Chi-square and one-sample t-test were run in data analysis process. The results indicated that with respect to the objectives, there was not any significant difference among the components of the environmental education. However, regarding the content, there was a significant difference among the components of the environmental education. However, there was a significant difference among the contents of the environmental components of the fifth grade Experimental Science course. Moreover, regarding the environmental components and the teachers’ opinions, there was a significant difference between the intended and implemented curricula, and hence not any consistency between the two. Therefore, due to the existing inconsistency, it is necessary for the Editing Council of the Experimental Science Book, as well as the school principals and teachers to put more efforts into reducing such inconsistency.

The state of the world's environment reveals the fact that in recent decades, due to human activities and increasing consumerism, Earth has suffered irreparable damage and the world is witnessing unprecedented growth in environmental degradation, just as consumers activities can lead to deteriorating environmental conditions. The environmentally conscious behaviors such as green purchase behavior, can be agents of change, motivation and attention to the environment. The purpose of this research is to develop   a model for implementing green purchase behavior that recognizes the dimensions of this behavior to determine the effective factors, operational strategies, and consequences of its implementation.The overall approach is qualitative and Grounded Theory has been done. Using purpose foul and snowball sampling methods, semi-structured interviews were conducted with 13 experts from the field of business researchers and environmental activists.The results of data coding led to the identification of 448 initial codes which finally cited the approach Systematic in the given data theory, paradigm model show that causal categories (environmental belief, health concern, green attitude, mental norm), causal categories (green purchase behavior), background categories (economic indicators, government support for capital Eco-friendly investments, the country's environmental policies, the impact of green consumption culture), interventionist category (distribution of green products, financial and economic constraints of households and promotion, encouragement to green purchase), strategies (Indian market strategies, prices, innovation), and the consequence (at the macro-level including increasing the level of health in society, development, and growth of organizational performance and promoting green lifestyle and at the micro-level including preference to buy environmentally friendly products and increase the repetition of purchases behavior) Impact on the implementation of green purchases behavior.