درخت حوزه‌های تخصصی

The purpose of this paper is to explore the impact of industry competitive intensity on brand performance that marketing capabilities and market-focused learning and organizational innovation have the mediator role. Survey of top firms of Tehran Stock Exchange for the last 4 years is explored. We used questionnaire for gathering data and 77 firms of 92 responded to the questionnaire . In order to test the validity of the questionnaire Dillon - Goldstein (cρ =0/70) coefficient used. AVE was used to assess the validity of indicators that show the validity of the questionnaire have been favorable .This study analyzed the data in two levels of descriptive and inferential statistics using Smart PLS ,Spss18, Excel2007. To calculate the significant path coefficient and to gain the test statistic T we used Astrab boot ( via insertion of the sampling method ). The results show that industry competitive intensity has a positive and significant effect on brand performance and all hypotheses were confirmed . The mediation effect of marketing capabilities and market-focused learning and organizational innovation was approved too.

The heavy trends of the Information Society are knowledge that requires the spirit of innovation, creativity, flexibility and critical thinking “more than benign introspection.” In addition, information about each other’s relationships with oneself, the other and the environment is crucial to enable individuals to understand the complex reality. The Moroccan school is part of this societal vision, by renovating its education and training programs, which claim the development of the quality of procedural, cognitive and metacognitive strategies. In this perspective this research work aimed at studying the engineering analysis of investigation approaches in the teaching of SVT for the implementation of a reflexive practice in lycian learners, generating the ability to process information and invest in mechanisms for understanding, conceptualizing and proceduralizing cognitive and metacognitive strategies. Informational investigative capacity is crucial because it informs learning decisions, which can lead to innovations in the delivery of cognitive styles. To do this, we chose to conduct our study, through interview surveys and semi-structured questionnaires. The first among teachers and the second for SVT inspectors from three provincial directorates of National Education. The results show that the majority of those involved in education are involved in the classical informational approach and the experimental approach. The use of investigative analysis approaches remains episodic in some learning units (scientific ecological output and DNA extraction). Teachers are keen to introduce new information technologies to create favourable conditions for learning about investigative approaches, in order to improve the power of analysis, treatment and critical thinking and coping with situations of authentic and novel learning. We are concerned about the ability to understand what and how each of its actors is further shaping.

Education systems in the world are enduring COVID-19 induced perturbations and consequences. Given the growing use of E-learning during COVID-19 epidemic and expansion of Internet-based infrastructure, the need for a resilient approach to e-learning systems is deeply felt. This paper aims to address the issue of how to provide a model for evaluating the resilience of E-learning in Iranian virtual universities during the outbreak of coronavirus employing an Adaptive Neuro-Based Fuzzy Inference System (ANFIS). In the present paper, 5 substantial factors including individual, assessment and support, content, agility, and technology were identified as inputs, and e-learning resilience was considered as single output. Moreover, ANFIS was employed to model the resilience of E-learning systems. Findings revealed almost medium to low degree of resilience for the e-learning system established in Iran’s virtual university. Statistical analysis demonstrated that there was no meaningful difference between experts’ opinions and our proposed procedure for E-learning resilience measurement. The proposed model showed significant sensitivity to changes in agility. Therefore, agility should be considered as the first priority in achieving the desired level of resilience for the e-learning systems of the Iranian virtual university.