درخت حوزه‌های تخصصی

Trust establishment (TE) among sensor nodes has become a vital requirement to improve security, reliability, and successful cooperation. Existing trust management approaches for large scale WSN are failed due to their low cooperation (i.e., dependability), higher communication and memory overheads (i.e., resource inefficient). This paper provides a new and comprehensive hybrid trust estimation approach for large scale WSN employing clustering to improve cooperation, trustworthiness, and security by detecting selfish sensor nodes with reduced resource (memory, power) consumption. The proposed scheme consists of unique features like authentication based data trust, scheduler based node trust, and attack resistant by giving the high penalty and minimum reward during node misbehavior. A task scheduling mechanism is employed for scheduling the significant task to reduce computation overhead. The proposed trust model would be capable to provide security against blackhole attack, grey hole attack, and badmouthing attack. Moreover, the proposed trust model feasibility has been tested with MATLAB. Simulation results exhibit the great performance of our proposed approach in terms of trust evaluation cost, prevention, and detection of malicious nodes with the help of analyzing consistency in trust values and communication overhead.

The core capital of many businesses is their brand. Today companies not only use the brand to differentiate themselves from competitors in the market, but also use the brand to reach the minds and hearts of customers and create a special emotional relationship with them. In this study, due to the great differences between consumer markets and industrial markets, the factors affecting in industrial brand equity have been investigated. The statistical population includes all companies producing composite products and unsaturated polyester resins and vinyl esters in Iran. Due to the limitations of competitive industrial markets, the Convenience sampling method has been used and to test the research hypotheses, structural equation modeling based on the partial least squares method has been used. Research findings have shown that Consumers’ understanding of brand characteristics, Consumers’ brand evaluation, Consumers’ affective towards the brand and customer behavior towards the brand have a positive and significant effect on the brand equity. Also, brand awareness and brand association have a positive and significant effect on Consumers’ understanding of brand characteristics. Reputation, leadership, quality and distinction or uniqueness of the brand has a positive and significant effect on customers' evaluation of the brand. Brand satisfaction, brand commitment, brand trust and brand identity have a positive and significant effect on consumers’ affective towards the brand. Finally, willing to pay a price premium, Word – of – mouth (WOM) recommendation, brand usage and Acceptance of brand extensions has a positive and significant effect on customer behavior towards the brand.

In recent years, Blockchain technology has been recognized as one of the most important new technologies affecting businesses and society, with a very bright future ahead. This technology is known as one of the most critical technologies of industry 4. Given that Blockchain technology is a new concept, before implementing it, the organization must understand it and be prepared to accept it; otherwise, the organization will incur irreparable damages. The main purpose of this study is to provide a framework within which organizations can evaluate their readiness to implement Blockchain technology. For this purpose, after a library study and systematic literature review, this study provided the initial research framework using the meta-synthesis method. Finally, the Lawshe model was applied to validate the proposed framework for the organization's readiness to implement Blockchain technology. Based on the findings, the final established framework included seven main dimensions, including Blockchain-based business strategy, operations of a distributed system, culture, people in Blockchain decentralized network, decentralized governance, technology, and Blockchain-based product traceability. Besides, 37 main criteria affected these dimensions, which can help companies increase the level of Blockchain technology readiness. Finally, this framework was used to measure the readiness of an airline company. According to the results of the analysis, Blockchain-based business strategy, culture, and Blockchain-based product traceability showed a medium level of readiness. Moreover, none of the main dimensions of Blockchain technology readiness were sufficiently prepared in this case study. This paper suggests practical recommendations to improve the level of Blockchain technology readiness for the managers

Blockchain technology is one of the revolutionary technologies in service-based industries. E-health services are considered as a major economic and social activity in the world in which patients, the medical community and service providers such as insurance organizations play a key role. In Iran, e-health services have been introduced for more than a decade, but it is seriously lagging behind the leading countries. According to the Blockchain Opportunity window, a technological and economic catch-up is possible in e-health services in the country. Decentralization, data transparency, security and privacy are the key features of Blockchain technology. Therefore, in this research, through case study strategy and using documents, scientific articles, evidence, statistics and events and opinions of experts, policy factors were presented to catch-up through the Blockchain technology opportunity window. The dimensions of the proposed policy framework were presented in 4 categories: macro policies, market, financing, and technology learning and development. This study presents technological catch-up policy framework by Blockchain technology to policymakers for using in e-health services.

Although Blockchain can significantly change the future of ERP systems as an innovative tech-nology, few researchers have gone into the details of this development. Most have given an overview of the changes ahead. Therefore, in this research, we have tried to use the method of Exploratory Content Analysis (ECA) by reviewing more than three hundred scientific articles in the field of Blockchain to analyze the effects of this technology on ERP system modules such as supply chain management, maintenance, finance, project management, manufacturing, and hu-man capital management. The result of this exploratory research is an architectural model for a blockchain-based ERP system. The researchers describe the functions of this system carefully, and the role of supporting technologies such as Smart Contract, IoT, Digital Wallet, Cloud Com-puting, and Building Information Model is clarified. We genuinely believe that this research could use as a reference model for ERP vendors and researchers in information systems and business process management

The article investigates in-depth the theoretical provisions for the construction of modern product quality management systems, providing for the optimization and transformation of individual production and economic processes to a higher quality level, as well as the functions integration of enterprise management system and product quality management system; such integration is carried out on the basis of knowledge, information and communications, which are the basis of external integration processes of the enterprise. This provided an opportunity to develop a scientific and methodological approach to the formation of an adaptive quality system capable of producing high quality products over a long period of time. The generalization of practical aspects of the research provided an opportunity to build an algorithm and determine the tools for the formation of an adaptive product quality management system using modern computer technology for effective information support.